November is here, and that means it’s time to start thinking about the holidays, especially for retailers. It is the month for deals and savings, with Black Friday and Cyber Monday raking in huge amounts of revenue for retailers. In 2016, Cyber Monday sales smashed all previous records, bringing in $3.4 billion in revenue. But what about Thanksgiving itself? While not as big as Black Friday, or Cyber Monday, letting your customers know you’re thinking of them and reaching out to say thanks is a great way to set yourself apart from other email blasts touting the best deals in
Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2016 it grossed a shocking $3 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference
Retention is a key part of selling and growing an e-commerce business. Keeping existing customers on for repeat business is often a more cost-effective and easier way to sustain your company than putting the time and money into gaining a new customer. In fact, the most commonly quoted “average” is 7 times more to sell to a new customer than to an existing one. Not only that, but repeat customers typically spend up to 67% more. Overall, managing to hang onto a customer improves the lifetime value of that customer. But it is a major challenge for marketers to retain
As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve put together a checklist planner with organizing steps and tips to get your e-shop ready. Step 1. Determine Which
Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales increase for retailers and e-businesses. When it comes to online holiday spending, Halloween is the third on the list for bringing in the most revenue behind Christmas and Easter. About 171 million Americans celebrated Halloween in 2016, a number that increases every year. Sending out creative Halloween email campaign to help boost sales is one of the best ways to capture
Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates so it’s crucial to take advantage of the opportunity to grab your audience’s attention at the right time. Early holiday promotions can help continue to grow online and in-store shopping so you’ll want to head into the holiday season armed with some great plans for how to ramp up your marketing game. Here are
You have tested the design and tweaked the “Call to Action” button repeatedly to increase engagement in your email marketing. While you are seeing an uplift in open and clicks, you are looking for more. But what more can you do? Examining how you write your email copy can be the solution to increasing those engagement rates. Using words that are direct and persuasive can be effective when it comes to inspiring your readers to take action. We have gathered 14 most power phrases for you to try in your next email campaign. These words play on a few psychological
The fate of cold emails, like cold calls, are often met with dread, shrug, and neglect. It is the most challenging of all communications for three reasons. You have no relationship with your audience, the recipients have noτ expressed interests in your service or products, and you lack any form of feedback so that you can’t modify your approach in real time. Consequently, there is a huge obstacle in getting cold emails to be noticed and read. However, cold emails can work. While there are many ways to reach your prospective customers, email remains the most effective and cheapest approach for lead generation.
As marketers, you constantly have to struggle in explaining the value of what you do. You have to justify all your actions and goals in ways that other departments don’t have to worry about because the results of your work are gradual and not always instant. Executives want to know the outcomes of the time and money the business has invested in various marketing tactics. In order to make a convincing case for marketing investment, you need to focus your recommendation on the ultimate results a certain strategy will generate. E-commerce email marketing is one of the tactics that gets pushed
In today’s digital age, online retailers are using a huge variety of tools to market their business. Email marketing remains the most powerful tactic for reaching potential customers, especially when paired with good A/B testing, you can fine-tune your messages to drive substantial conversion results. There are multiple ways to test the efficacy of your email campaigns. You can experiment with different variants of your email’s structure and switch it up. You can test emails in order to see what your recipients respond by using different Subject Lines, different layouts and optimize it’s open and click-through rates. What Is A/B Testing?