5 Advanced Mother’s Day Marketing Ideas for eCommerce

Mother's Day Marketing Ideas

We are celebrating the Moms in our lives this year on May 13th. For eCommerce marketer, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has been on the rise, with total revenue reaching $23.6B in 2017 in the United States alone. With this enormous market of anticipated spending, how to stand out against competition and appeal to your target audiences requires extra creativity. Let’s take a look at 5 Mother’s Day marketing ideas that turn the common email promotions into

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Email Deliverability Best Practices in 2018

Email Deliverability Best Practices

The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In this post, we discuss one of the key metric defining the success of email marketing with an updated email deliverability best practices for 2018. What is Email Deliverability? One of the most significant issues is a metric known as email deliverability. Email deliverability

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3+2 EGGciting Easter Email Templates

Exciting Easter Email Templates

Spring is officially here in the northern hemisphere, and that means Easter is not too far along the way. For many retailers, Easter campaign plannings are well underway with many egg-citing spring promotions. For those marketers who are still brainstorming ideas, we have prepared a number of fun spring and Easter email templates ready for your use. After logging into your ContactPigeon account, simply customize the template and hit send to kick off the Easter spirit.🐣   Happy Easter Email Templates for eCommerce 1. Easter Bunny Sketch A sketch of cartoon bunny in pastel colors brings out all the childhood charm associated

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12 Out-of-the Box Easter Subject Lines to Crack Your Email Marketing

12 Easter Subject Lines

Spring is in the air (or for some regions fast approaching)! Along with the budding greens and blooming flowers, marketers everywhere are planning a host of exciting new marketing ideas for the season. One of the biggest occasion in Spring is Easter. In 2017, Americans spent $18.4 billion at Easter. That’s a 6 percent increase over 2016’s numbers. Across the pond, British consumers plunked down 10 percent more on eCommerce purchases at Easter, lifting overall retail numbers for the quarter. This article takes you thru some of the marketing ideas you can explore for Easter this year, along with 12 creative Easter subject

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11 Romantic Valentine’s Day Email Subject Lines to Steal

Valentine's day email subject

When it comes to email marketing, consumers scroll, swipe and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap for capturing customer’s attention is narrowing considerably.  Throw in a consumption-driven event like Valentine’s Day, when nearly every business out there is jumping into the marketing frenzy, and you’ve got your work cut out for you. That’s why having attention grabbing Valentine’s Day email subject lines make all the difference. To rise above the noise, it’ll take a combination of creativity, targeted messaging, timing, and intriguing lead-ins to get a consumer to pause for more than a

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8 Heart Warming Valentines Day Email Templates

Valentines Day Email Templates

Valentine’s Day is just a month away. After Christmas, Valentine’s Day is our second favorite holiday of the year. Afterall, very few of us can resist those heart melting and gushingly sweet wishes exchanged on the holiday of love! 💖 At the same time, Valentine’s day is also a retail occasion for all eCommerce marketers, as people are willing to spend a little more for their loved ones on this special day. That’s why we are bringing you a set of lovely Valentines Day email templates to help inspire your next V-day campaigns. Simply grab, customize and send with ContactPigeon (or your own email client

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Fine Tune Your Holiday Email Marketing Checklist

Holiday Email Marketing Checklist

Black Friday and Small Business Saturday are over, but the holiday season is just getting started. You can reap the rewards of higher sales and an increased customer base if you launch a targeted holiday email marketing campaign during this season. It might seem overwhelming to think about, which is why a little expert automation help is in order. That’s why our team here at ContactPigeon has created a handy holiday email marketing checklist that takes the work out of your holiday emails. All you have to do is schedule – and check in to optimize. With three simple email automations,

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Thanksgiving Email Ideas To Make Your Customer Melt

Thanksgiving email ideas for eCommerce

November is here, and that means it’s time to start thinking about the holidays, especially for retailers. It is the month for deals and savings, with Black Friday and Cyber Monday raking in huge amounts of revenue for retailers. In 2016, Cyber Monday sales smashed all previous records, bringing in $3.4 billion in revenue.But what about Thanksgiving itself? While not as big as Black Friday, or Cyber Monday, letting your customers know you’re thinking of them and reaching out to say thanks is a great way to set yourself apart from other email blasts touting the best deals in stores

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Black Friday Email Subject Lines Inspirations for eCommerce + Templates

Black Friday Email Subject Lines & Templates

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2016 it grossed a shocking $3 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference

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eCommerce Retention Strategies for Happy Customers

eCommerce retention strategies

Retention is a key part of selling and growing an e-commerce business. Keeping existing customers on for repeat business is often a more cost-effective and easier way to sustain your company than putting the time and money into gaining a new customer. In fact, the most commonly quoted “average” is 7 times more to sell to a new customer than to an existing one. Not only that, but repeat customers typically spend up to 67% more. Overall, managing to hang onto a customer improves the lifetime value of that customer. But it is a major challenge for marketers to retain

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