Email Personalization Methods for Stronger ROI & Customer Retention

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According to recent studies, 95% of digital marketing experts believe in email personalization for improving marketing results. As a result, email personalization has abundant advantages toward persuading your consumer. Despite this, many marketers are reluctant in applying email personalization techniques because they tend to believe that this strategy requires expensive or sophisticated tools. We know that’s not the case anymore. Marketing automation platforms, like ContantPigeon, make email personalization easier and more affordable than ever. So, before start sourcing ESP vendors or looking for the most refined platform out there, start from getting to know your customer base! Collecting detailed customer data is

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7 Tips to Create a Mobile Friendly Email Campaign

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Our everyday routine and busy lifestyle overwhelms us all! Waking up early in the morning, taking the dog for a walk, getting ready, preparing breakfast and taking the kids to school… The list goes on and on. Somewhere in between, we try to steal 5 minutes to have a quick look at our mobile phones in order to check on our emails or just a quick chat. Research show that 51% of people check their emails on their mobile devices. This gives you a tipoff of how important it is for your campaign to be optimized for mobile devices. Have a look

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How Nonprofits Use Email Marketing to Drive Donations

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Do you ever think how you can change the world? Well, not trying to be pessimistic but, no one can change it in a day. With holidays getting closer and closer everyone tries to share whatever they can offer, to show more love and affection. This doesn’t occur to individuals only, but also to nonprofit organizations, that during the last month of the year, usually, receive up to 31% of donations and are accumulating 12% in just the last 3 days of the year. This increase doesn’t happen by chance, that’s why we took the initiative to unveil through this

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