12 Christmas Email Campaign Statistics to Know for This Holiday Season

Statistics on Christmas Email Campaign

Most companies start planning their Christmas email campaign long before the actual holiday. That’s why it may seem like the Christmas season starts earlier and earlier every year! However, holiday marketing campaigns really go into full effect during the months of November and December. During this time, businesses around the world start filling inboxes with notes, coupons, special sales and more. If you’re smart about it, Christmas is one of the very best times of year to engage with your customers and boost sales. The key is to create campaigns that can get heard above the noise of all the

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Fine Tune Your Holiday Email Marketing Checklist

Holiday Email Marketing Checklist

Black Friday and Small Business Saturday are over, but the holiday season is just getting started. You can reap the rewards of higher sales and an increased customer base if you launch a targeted holiday email marketing campaign during this season. It might seem overwhelming to think about, which is why a little expert automation help is in order. That’s why our team here at ContactPigeon has created a handy holiday email marketing checklist that takes the work out of your holiday emails. All you have to do is schedule – and check in to optimize. With three simple email automations,

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9 Super Awesome Ho Ho Holiday Marketing Ideas

Holiday marketing ideas

Everyone loves a surprise. That’s why we are offering 9 unconventional and super awesome holiday marketing ideas for eCommerce so you can put a smile on your customer’s face. 😄 Who knows, those holiday marketing campaign ideas might even surprise you in the form of year revenue results! The surprise factor is the game changer Christmas brings some of the year’s most welcome surprises. According to the Harvard Business Review, a surprise is like crack for your brain. It changes behavior, intensifies relationships, and strengthens emotions. Because the human mind remembers novelty better than predictability, you can enhance your branding in your customer’s

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Black Friday Email Marketing Report 2017 [Infographic]

Black Friday 2017 Email Marketing Report

2018 update: Our new Black Friday report 2018 is out! Read it here!   Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday weekend alone. Black Friday 2017 was no exception, as a growing number of consumers opt for the comfort of their home (office) over the crowded streets and malls when it comes to grabbing the best Black Friday deals. At ContactPigeon, we analyzed millions of transactional records for a sneak peek into how Black Friday 2017 was shaped up. We have

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Study: How Do Millennial Shoppers Behave on Black Friday & Cyber Monday?

How Millennial Shoppers Behave on Black Friday & Cyber Monday

This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent online already outpace those spent in retail stores during this Christmas shopping season. According to the National Retail Federation, 154.4 million shoppers bought products on the Thanksgiving/Black Friday weekend in 2016. Of those, 108.5 million shopped online while 99.1 million shopped in stores.   Nearly half of Black Friday and Cyber Monday are Millennial Shoppers  Millennial shoppers love Black Friday and Cyber Monday. 2016 Black Friday sales buried 2015 numbers

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How to Capitalize on Your Black Friday Traffic

Capitalizing on Black Friday Traffic

Every year, online and retail shopping records are broken during the period between Thanksgiving, Black Friday and Cyber Monday. Black Friday and Cyber Monday are the two biggest shopping days of the year. Ecommerce continues to be the favorite choice of consumers who are trying to take advantage of holiday sales and steer clear of crowds during this busy shopping period. U.S. customers spent a total of $12.8 billion online between Thanksgiving Day and Cyber Monday in 2016. Cyber Monday 2016 was the biggest day for online sales in the U.S. in all of history. Here is a step-by-step guide

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Thanksgiving Email Ideas To Make Your Customer Melt

Thanksgiving email ideas for eCommerce

November is here, and that means it’s time to start thinking about the holidays, especially for retailers. It is the month for deals and savings, with Black Friday and Cyber Monday raking in huge amounts of revenue for retailers. In 2016, Cyber Monday sales smashed all previous records, bringing in $3.4 billion in revenue.But what about Thanksgiving itself? While not as big as Black Friday, or Cyber Monday, letting your customers know you’re thinking of them and reaching out to say thanks is a great way to set yourself apart from other email blasts touting the best deals in stores

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6 Tips to Rock Your Cyber Monday Marketing (2018 updated)

Cyber Monday Marketing Tips

On Cyber Monday 2017, US retailers expect to haul in $3.81 billion in sales revenue. How much of that lands in your pocket depends in part on how well you prepare your Cyber Monday marketing plan. In this article, we collected some useful trends, facts, and marketing tactics that will help you boost your eCommerce store’s sales this year. Here is what we know about Cyber Mondays and modern shoppers: Amazon is the most popular cyber shop for buyers 💰 More men than women shop on Cyber Monday 👨 Americans spend 4.7 hours per day on their phones, much of it researching

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Black Friday Email Subject Lines Inspirations for eCommerce (2018 updated)

Black Friday Email Subject Lines & Templates

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2016 it grossed a shocking $3 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference

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Top 5 Black Friday Marketing Automation Scenarios for Holiday Success

Top Black Friday Marketing Automation Scenarios

When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend. That can translate into huge traffic and sales for retailers across the country. It is by far the biggest retail day/event of the year. This means that brands and marketers should be planning well in advance to take advantage of this big date. One aspect of the preparation involves setting up the right campaigns, workflows, and tools to maximize sales from the holiday traffic. In a previous post, we covered the step

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Getting Ready for Black Friday and Cyber Monday 2017 Step by Step

A step by step plan to get ready for Black Friday & Cyber Monday

As this holiday season approaches, retailers across the country are preparing a plan of attack for snagging extra customers during the busiest shopping period of the year. Black Friday and Cyber Monday are the biggest shopping events for both retailers and e-commerce, and bargain hunters and Christmas shoppers will be out in droves. Our latest Black Friday report showed that in 2018 the sales increased by +23% comparing with Black Friday 2017. It’s important for stores to have a plan in place to leverage the power of these shopping days and make the best of the holidays this season. We’ve

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5 Halloween Email Campaign Ideas to Hallo-win the Impressions this year (2018 updated)

Halloween Email Campaign

Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales increase for retailers and e-businesses. When it comes to online holiday spending, Halloween is the third on the list for bringing in the most revenue behind Christmas and Easter. About 171 million Americans celebrated Halloween in 2016, a number that increases every year. Sending out creative Halloween email campaign to help boost sales is one of the best ways to capture

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Cyber Monday Trends and Insights We Can Apply to 2017

Cyber Monday 2017 Insights

Cyber Monday is the first Monday after Thanksgiving and has historically been one of the biggest shopping days of the year. Last year, shoppers spent $3.36 billion online, a 9.4-percent increase from the year before. It has surpassed Black Friday, the Friday after Thanksgiving, as the day where shoppers shell out the most cash. Here are some Cyber Monday trends that we’ve seen in the past and projections on what we can expect going forward.   How Cyber Monday Got Started? In 2005, The National Retail Federation sent out a press release coining the term Cyber Monday. According to their

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9 Email Marketing Ideas for Black Friday 2017

Black Friday 2017

Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates (20% according to with our latest Black Friday report!) so it’s crucial to take advantage of the opportunity to grab your audience’s attention at the right time. Early holiday promotions can help continue to grow online and in-store shopping so you’ll want to head into the holiday season armed with some great plans for

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Email Marketing Ideas for Mother’s Day [Free Templates]

email-marketing-mothers-day

Come on, admit it, she is your everything! You know it much better than us, but we are here to help you make her day, the best of her life. With Mother’s Day celebration just around the corner, you must have already been thinking about how to help your clients surprise their mothers, at least we hope you do! If you belong to the absentminded species, don’t worry we got you covered! With this article, our main goal is to help you create attractive campaigns that will drive your customers directly at the checkout of your e-shop! In ContactPigeon we believe that

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Valentine’s Day Email Marketing Ideas for Spreading the Love!

valentines-day-email-marketing

Nowadays, Valentine’s Day is more than just another American tradition that turned out to be celebrated globally. Just like Thanksgiving and Christmas, Valentine’s is a special celebration that will make you spend money for loved ones. Besides, it is the 2nd largest commerce day in the US, after the Black Friday! Whether you are surprising your special someone with a romantic dinner, flowers or any other gift, such as clothing or cosmetics, email marketing is a great tool to have in order to gather more leads, therefore more sales for you.

10 New Year’s Resolutions Every Ecommerce Business Should Make

10-new-years-resolutions-ecommerce

Never stop experimenting no matter how successful and thriving your e-commerce company is! The start of a new year is a great time to start practicing some new trends to boost sales and increase the power of your marketing strategy. As we have enter 2017, here are 10 resolutions that every e-commerce business should implement to make this year the best ever yet!

Everything You Need To Know About Holiday Email Marketing

holiday-email-marketing

Holidays, for some people is the best time of the year but, for others, the thought of listening to Wham’s  “Last Christmas” can drive them up the wall 😵 One thing is for sure, the holiday season for retailers is a period where you either make it or break it. So, the same goes for e-commerce owners  and for this reason, they should employ the right marketing tactics to engage customers. Email marketing is the most effective tool for doing so. Data from previous years show that email marketing accounted for almost a quarter of online sales during holiday’s period. To help you out, we

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