A giant in the UK's grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade,...
ALDI’s marketing strategy: The key growth ingredients of the FMCG titan
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Brand Stories
The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List
When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the...
Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK
The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery...
ASDA’s marketing strategy: How the British supermarket chain reached the top
ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week...
IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top
We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from...
Boots: The Omnichannel Marketing Strategy Behind UK’s Leading Pharmacy Retailer
Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable...
John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top
The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose...
Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics
While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have...
LEGO: The Marketing Strategy Behind the Toy Industry Titan
LEGO's claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified...
New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer
New Look is one of the UK's leading fast-fashion retailers with more than 400 physical retail stores in 66 countries...
Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn
Building a fashion eCommerce business into a unicorn is not an easy feat, even if you've got all the funding in the world. It...
Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou
We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou,...
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