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The 24 Best eCommerce Retail Case Studies Worth Reading

Published: Nov 16, 2023 | Updated: Dec 20, 2023 by Sofia Spanou in Brand Stories

In the fast-paced world of retail and eCommerce, staying ahead of the game is not just a goal; it’s the lifeline of our industry. For seasoned retail executives, inspiration often comes from the experiences and successes of industry giants who paved the way with their innovative thinking and managed to thrive through thick and thin. That’s why we’re excited to bring you an exclusive collection of the 30 best eCommerce case studies meticulously curated to provide you with a wealth of insights and ideas to fuel your strategies. These case studies are more than just success stories; they are beacons

Macy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled

Published: Nov 3, 2023 | Updated: Jan 26, 2024 by Sofia Spanou in Ecommerce

Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to overcome all challenges, reaching $24.4 billion in net sales for 2022. Showing a substantial increase in revenue and market presence, Macy’s has become the nation’s leading full-line department store chain, with 853 stores in 45 states, the District of Columbia, Guam, Puerto Rico, and Dubai. To examine the astonishing feats of this retail leader, this article is dedicated to Macy’s growth strategy, unveiling the key factors that have

Chatbot Best Practices for Omnichannel Retailers

Published: Oct 27, 2023 | Updated: Jan 26, 2024 by ContactPigeon in Ecommerce

Discover essential chatbot best practices for omnichannel retailers. Dive deep into strategies and refine your approach with these chatbot best practices.

Hyper-Personalization in Retail: Definition, Examples and Key Trends

Published: Oct 24, 2023 | Updated: Jan 19, 2024 by ContactPigeon in Ecommerce

Hyper-Personalization in Retail: A deep dive into the realm. Learn what it is, key trends and best practices to achieve retail hyper-personalization.

Creating the Best Abandoned Cart Email for Your Retail Venture

Published: Oct 13, 2023 | Updated: Jan 19, 2024 by ContactPigeon in Ecommerce

All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to change their minds midway through the checkout process. Although abandoned carts are frequent, they’re also costly for businesses. Many retailers use various omnichannel marketing strategies to recoup the losses from abandoned carts and lure shoppers back to complete a purchase. A strong abandoned cart strategy is essential for all marketing plans, including emails and other retargeting tactics. The best abandoned cart emails, which are timely and persuasive, can improve a retailer’s chances of successfully recovering a customer and securing more sales. Robust abandoned

Unlocking Black Friday Success: Key insights from our BFCM webinar

Published: Oct 11, 2023 by Joyce Qian in Ecommerce

Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the massive deals and discounts accompanying this retail event. However, the landscape of BFCM is evolving rapidly, and to navigate it successfully, retailers need to adapt and strategize effectively. Recently, we hosted a webinar featuring four seasoned eCommerce marketers, each representing a different retail vertical. Harry Mourelatos, Head of Digital Marketing & eCommerce @ Plaisio Computers [Electronics] Maria Papagrigoriou-Pirda, eCommerce Manager @ Psichogios Publications [Book Publisher] Theofanis Stavroulis, eCommerce Manager @ Pharmacy295 [Pharmacy] Yannis Marogiannis, Digital Project Manager @ notos.gr [Department store] In

75 Halloween statistics and facts every retailer should consider

Published: Oct 4, 2023 | Updated: Oct 5, 2023 by ContactPigeon in Ecommerce

The spirit of Halloween should include bewitching themes, ghoulish vibes, jack-o’-lanterns, and costumes. But besides a fascinating and thrilling holiday, Halloween is also a very profitable event for retailers and eCommerce businesses. In 2022 alone, 69% of U.S. consumers celebrated the occasion with a $100 average spending per person. To understand the tricks of the trade and lead their brands to soaring success, retailers should consider the latest seasonal trends, in this case, Halloween. The best way to get the hang of consumer behavior and shopping habits is through data and information offering guidance for future decisions. This blog post

Optimizing omnichannel experiences with customer feedback: A guide for retailers

Published: Sep 21, 2023 | Updated: Feb 9, 2024 by ContactPigeon in Ecommerce

Today’s customer expects a seamless omnichannel experience. According to Google research, omnichannel drives as much as 80% of store visits. But while many retailers understand its importance, many struggle with optimizing omnichannel experiences and turning them to their advantage. Some common issues may include the diversity of the customer base, the complexity of integrating an omnichannel approach, and the always-evolving customer preferences. Fortunately, simple tools such as customer feedback and data can help retailers improve omnichannel service delivery and attract and retain more customers. By collecting and analyzing feedback from their audience, retailers, and eCommerce professionals can leverage the learned insights

Webinar: Unlocking Black Friday Success – Insights Across Retail Sectors

Published: Sep 18, 2023 | Updated: Oct 11, 2023 by ContactPigeon in Company & Product News

Black Friday, Cyber Monday (BFCM for short), and the holiday period that follows are the Holy Grail of the retail and eCommerce sectors. While it marks the most profitable and busiest time of the year, retailers also face significant competitive and logistical challenges. To help navigate the turbulent waters of this stressful period, we’ve gathered three seasoned marketing experts, each representing a distinct retail sector – fashion, pharmacy, and maternity & children. In this engaging webinar, our panelists will share their predictions, invaluable lessons learned from past Black Friday campaigns, and innovative strategies tailored to their respective industries. Get ready

Walmart Marketing Strategy: Decoding the Success of the US Multinational Retailer

Published: Sep 13, 2023 by ContactPigeon in Brand Stories

The Walmart household name has made an enormous impact in the retail world of hypermarkets and experienced immense growth since its humble beginnings in 1962. Operating approximately 11,000 discount department and grocery stores, Walmart is the largest company by revenue worldwide, with almost US $570 billion annually and 2.2 million employees. The brand’s presence extends to numerous countries and various retail formats, like warehouse clubs, eCommerce websites, and supercenters. Without a doubt, these insane numbers and facts have made this retail Goliath a worthy candidate for a dedicated case study and a deep dive into the Walmart marketing strategy. By

Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers

Published: Sep 4, 2023 | Updated: Oct 19, 2023 by ContactPigeon in Ecommerce

There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending. The only constant remaining untacked is that Black Friday and Cyber Monday are the most significant periods for the retail sector globally, and none of them misses out. Industry professionals, e-shop or physical store owners, and marketers are making significant adjustments and improvements to their business plans to prevent chaos from reigning. In

Drip Marketing for Retailers: The Art of Nurturing Leads and Maximizing Customer Engagement

Published: Aug 28, 2023 by ContactPigeon in Ecommerce

Discover the power of drip marketing, how to nurture leads and boost customer engagement. Explore how drip marketing is used by big retail brands here!

The Rise of Sustainable Retail: How Brands Can Embrace Eco-Friendly Practices

Published: Aug 23, 2023 | Updated: Aug 24, 2023 by ContactPigeon in Ecommerce

Discover how brands can embrace eco-friendly practices and thrive in sustainable retail. Learn the challenges & solutions for sustainable retail here!

Analyzing Lidl’s Marketing Strategy: How the Discount Supermarket Leader Scaled

Published: Aug 9, 2023 | Updated: Sep 22, 2023 by ContactPigeon in Brand Stories

The fierce competition in the FMCG world has brought forward many big brands that have achieved global awareness and continuous growth. One of the biggest names that have shown immense success for almost 100 years, with approximately 12,000 locations in 30 countries, is, of course, none other than Lidl. The household name has impacted the FMCG retail industry, and Lidl’s marketing strategy has skyrocketed the brand to unyielding success in Europe and in the United States. This article focuses on the key factors that made Lidl a leader in discount retailing, delving deep into exploring the brand’s journey through time.

Shopify Success Stories: From Retail to eCommerce Triumph

Published: Jul 31, 2023 | Updated: Sep 7, 2023 by ContactPigeon in Ecommerce

With over 4 million stores actively using the platform, Shopify has become one of the most popular ways for merchants to do business online. Retailers globally use Shopify to take their physical stores online and connect with customers. The site offers eCommerce solutions to all industries, including popular beauty brands like Coulourpop and Kylie Cosmetics. Owners of non-retail businesses are also leveraging Shopify to sell related merchandise online. To achieve success for your brand, use these Shopify success stories and strategies to launch a new store and sell items to customers across the globe. Table of Contents > 10 things

Extended Reality in Retail: How XR is Evolving Customer Experience

Published: Jul 21, 2023 by ContactPigeon in Ecommerce

With the uptick in digital shopping, retailers have gotten creative in offering a full-service experience to customers. Many have achieved this by integrating extended reality into in-person and online shopping platforms. extended reality offers retailers a method to replicate popular facets of the in-person experience to online shoppers, and it helps make the in-person shopping experience more immersive. By adopting these tools, retailers can enhance customer service while keeping up with the competition. Table of Contents > The extended reality definition: What XR means > Benefits of using extended reality in customer engagement > Challenges and limitations of extended reality

How to Use Zero and First-Party Data for Marketing Personalization in eCommerce

Published: Jul 14, 2023 | Updated: Mar 20, 2024 by ContactPigeon in Ecommerce

Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged from misconduct. Couple that with multiple regulations on a global scale, and it’s evident that marketers need to steer their ships to less volatile and turbulent waters. To achieve a tailor-made shopping journey and keep your customers close to you instead of turning them away, retailers need to respect their information and cater to their needs. Zero

Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid

Published: Jun 30, 2023 by ContactPigeon in Ecommerce

Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and serves as a cost-effective alternative to digital outreach, which is becoming more expensive. Consumers still read direct mail, with 68% of millennials stating that they’ve read physical mailers from retailers. Therefore, this tried-and-true advertising channel is a must for retailers. Table of Contents > What Is Direct Mail Marketing? > Direct Mail Marketing Metrics and KPIs > Advantages

The Anatomy of The Perfect Campaign Performance Dashboard

Published: Jun 23, 2023 by ContactPigeon in Ecommerce

An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can leverage that to change their marketing strategy for increased success. With this information, a business owner can allocate resources to their most successful marketing channels and refine their messaging with each new campaign to best resonate with their target audience. A campaign performance dashboard presents valuable metrics in one location, saving time spent sifting through multiple analytics reports. It is

GA4 Migration for eCommerce: A Comprehensive Guide for Successful Transition

Published: Jun 16, 2023 by ContactPigeon in Ecommerce

We are in the final month until Google officially phases out Universal Analytics (UA). If you have yet to make plans for a GA4 migration of your eCommerce site, you risk losing valuable web insights after July 1st, 2023, when Google UA will stop collecting data. Furthermore, unlike the previous version, this migration isn’t quite straightforward since not all features of UA are present in GA4 and vice versa. But fret not. There’s still time. This guide provides a practical step-by-step walk-through on migrating your eCommerce business to Google Analytics 4 to ensure a smooth transition. Table of Contents >What

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