Blog
Summer
Barnes & Noble Marketing Strategy: Rebuilding Relevance Through Local Autonomy and Digital Support
The Barnes & Noble marketing strategy has become particularly relevant as the bookseller expands its physical footprint again. By September 2026, it had reached 720 locations across the United States, after falling below 600 stores as recently as 2023. The renewed...
Pop Mart Marketing Strategy: How the Chinese Retailer Dominated Designer Toys
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...
Where AI Agents Pay Off First: The Case for Sequencing CX Before Operations
Every retail leadership team runs into the same budget meeting eventually. Support wants funding for its next AI agent. So does the warehouse. Both are chasing AI agent ROI in retail out of the same finite pool of money, and only one of them is going to show results...
From Segments to Signals: How CDPs Help AI Agents in Retail Understand Customer Intent
Retail is moving through one of the more disorienting shifts of the past decade. Highlighted in the retail predictions for 2026, shopping is leaving the browser for the conversation: a shopper describing what they want to an AI agent inside ChatGPT or Gemini bears...
Pop Mart Marketing Strategy: How the Chinese Retailer Dominated Designer Toys
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...
Where AI Agents Pay Off First: The Case for Sequencing CX Before Operations
Every retail leadership team runs into the same budget meeting eventually. Support wants funding for its next AI agent. So does the warehouse. Both are chasing AI agent ROI in retail out of the same finite pool of money, and only one of them is going to show results...
From Segments to Signals: How CDPs Help AI Agents in Retail Understand Customer Intent
Retail is moving through one of the more disorienting shifts of the past decade. Highlighted in the retail predictions for 2026, shopping is leaving the browser for the conversation: a shopper describing what they want to an AI agent inside ChatGPT or Gemini bears...