Customer Story / Groupe SEB

Connecting Worlds: Unifying
In-Store and Online Customer
Experiences.

Table of Contents

Customer Story / Groupe SEB

Story Behind the Brand
Solutions

2-Way QR Codes for Retailers

Results

From July 2023 to July 2024
+16%
42%

Key Takeaway

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Story Behind the Brand

Groupe SEB Hellas, a leader in the home appliance industry, faced a significant challenge in adapting to the digital marketplace. Historically reliant on its robust physical store presence, the company lacked an eCommerce platform. This limitation hindered its ability to reach a broader audience, especially as consumer shopping behaviors shifted increasingly online. The primary goals were to expand their subscriber base effectively and to cultivate a loyal clientele that would drive repeat business and enhance brand engagement

Solutions

To bridge the gap between offline and online customer engagement, Groupe SEB Hellas partnered with ContactPigeon. The solution was to place QR codes within Groupe SEB’s physical store strategically.

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2-Way QR Codes for Retailers

Bridging the customer journey across online and physical retail channels is now easier with ContactPigeon’s patented QR technology.

These QR codes served as digital gateways, directing in-store visitors to a landing page hosted on the ContactPigeon platform. The landing page was meticulously designed to be user-friendly and branded with Groupe SEB Hellas’s visual identity, ensuring a seamless customer experience. Upon scanning the QR codes, customers were prompted to sign up for the company’s newsletter, providing an instant connection to the brand’s digital ecosystem. This method not only simplified the subscription process but also effectively transformed every in-store interaction into an opportunity for digital engagement. Groupe SEB actively engages with its subscribers by sending out frequent newsletters on the latest in-store offers and product updates. These communications are designed to keep customers in the loop about new arrivals, exclusive deals, and any promotional events, ensuring that they have timely access to the best that Groupe SEB has to offer.

Results

Integrating ContactPigeon’s QR codes into Groupe SEB Hellas’s customer engagement strategy yielded impressive results within a year:

From July 2023 to July 2024

+16%

Audience growth

42%

Email open rate

Implementing ContactPigeon’s QR codes offers Groupe SEB a strategic advantage by enabling the tracking of in-store shoppers. This technology not only supports the group’s goal of fostering loyalty but also provides a measurable way to assess the effectiveness of their engagement strategies. Encouraging re-scans with eye-catching incentives, like promotional offers or loyalty points, can enhance the overall shopping experience, and keep customers connected with the brand both online and offline

Key Takeaway

Traditional physical-only businesses can also provide a digital footprint for their store visitors with minimal investment in eCommerce technology and technological infrastructure. The Groupe SEB case study highlights the importance of applying simple yet effective digital strategies, such as QR codes linked to landing pages to provide and attract digital engagements from in-store visits. These tools not only enhance the customer experience but also create a bridge between in-store interactions and online communication. By adopting such approaches, traditional brick-and-mortar businesses can cultivate a digital presence that complements their physical operations, designing a seamless omnichannel experience.