The Omnichannel Chatbot Revolution: 18 Key Benefits for Any eCommerce Business

benefits chatbot ecommerce

Using an omnichannel chatbot to tackle customer service and improve the shopping experience has proven a very efficient strategy and a must-have best practice since there are many benefits that a chatbot can deliver to an eCommerce business. In 2021, the chatbot market was worth $190.8 million and will grow to over $1 billion by 2030. A chatbot is an AI-powered program that simulates human customer service with consumers, interacting with them and answering their questions, and lets customers interact on more than one platform.   One of the primary benefits of an omnichannel chatbot in eCommerce is the ability

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Retail Innovation: 10 Retailers That Nailed It

retail innovation

In an ever-changing consumer market and a world dominated by technology, retailers must put their best foot forward regarding innovative marketing tactics. Retail innovation is when a retailer offers consumers something new or an improvement in its technology, services, products, or business systems. More specifically, retail innovation revolves around providing added value that makes a retailer more desirable to consumers and gives it a leg up on the competition. Retail innovation is not just for businesses that have the funding to invest in expensive, fancy technology to provide exciting experiences for their consumers. Instead, big and small retailers should focus on

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28 Brilliant Omnichannel Marketing Examples by Famous Retailers

omnichannel-marketing-examples

Most businesses need a comprehensive online presence to remain competitive in their given market. Even before the COVID-19 pandemic, online shopping was significant, but during the pandemic, there has been a surge that encouraged businesses to be plugged into all channels. Around 90% of customers prefer the stores and brands they frequent to have an online presence, and approximately two-thirds expect it to be consistent across relevant channels. That goes to show that now is the perfect time for retailers to focus on creating an omnichannel marketing strategy. Fortunately, retailers new to omnichannel marketing can use the following 28 omnichannel marketing

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How Retail Business Intelligence Can Redefine Customer Experience

retail business intelligence

Retail business intelligence (BI) has revolutionized the retail industry, allowing retailers to make intelligent and profitable decisions, based on data insights that used to be unavailable only a decade ago. Business intelligence has been very beneficial for retail operations and customer experience, as retail data from sources such as sales logs, customer feedback, inventory management systems, and CRM systems can be analyzed to gain actionable insights. Leveraging business intelligence tools lets retailers make decisions that enhance the customer experience in many ways, such as creating personalized product recommendations and tailored marketing campaigns. The usefulness of business intelligence tools is shown

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SUPERDRY Case Study: The Marketing Strategy Behind One of the Top UK Clothing Retailers

superdry marketing strategy-case study

SUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design fused in a uniquely British way. Popular with celebrities including Idris Elba and David Beckham, SUPERDRY is a fast-growing brand offering a distinctive look. The company has grown significantly in the past decade, from £237 million in 2011 to £610 million in 2022, reaching a high of £872 million in 2018. To continually expand, the company takes advantage of its omnichannel retail strategy. In this piece, we will learn how the

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The 12 Key Omnichannel Retail Trends of 2023

omnichannel retail trends 2023

Research shows that 90% of customers expect brands to have an online presence, even though 81% of shoppers in the US are comfortable in brick-and-mortar stores again. Despite the post-Covid shopping habits, keeping the shopping experience consistent both online and in person helps brands build trust with their shoppers, and should be a top priority for every retailer. Three-quarters of shoppers say they want consistency across all channels when working with a brand, and the most effective way to achieve that consistency is to stay ahead of the game with a top-notch Omnichannel strategy. In this article, we have collected

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The 30 Best Christmas campaigns we’ve ever seen

best Christmas campaigns

Every year, the average American spends $997.73 on Christmas shopping, but the best part is that 74% of consumers are planning to spend more this holiday season than last year. The odds are in your favor to attract more holiday shoppers, so the need to create a knockout Christmas campaign is a given. That’s why we have collected and analyzed the best Christmas campaigns ever to inspire you to set up even better Christmas ads. This piece will go through some of the best holiday promotions to help you get going and plan your marketing strategy. But before we jump

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Cyber Monday Statistics: 70 Stats Every Retail Executive Should Know

Cyber Monday Statistics

Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers. Although Cyber Monday has always been popular amongst consumers, it gained notable traction following the pandemic, with a 15% increase in overall online sales from 2019 to 2020.  Although brick-and-mortar shopping has come back into our lives and health security limitations have been lifted, online shopping is still a great opportunity for retailers to increase their overall YoY revenue. Having a

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The Best Thanksgiving Campaigns We’ve Ever Seen

best thanksgiving campaigns

Thanksgiving is one of the most important business holidays for retailers. According to the Robin Report, retail spending rose by nearly 30% in 2021 during Thanksgiving, Cyber Monday, and Black Friday — fueled by Americans’ desire to celebrate the holiday with their families and a healthy dose of stellar Thanksgiving campaign ideas. That’s why, as the 2022 holiday season approaches, it’s time to review some of the best Thanksgiving marketing campaigns to help you prepare for the season. Table of Contents > Interesting Thanksgiving Marketing Statistics > Thanksgiving Campaign #1: Coca-Cola > Thanksgiving Campaign #2: REI > Thanksgiving Campaign #3:

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Screwfix’s Marketing Strategy: The story behind the largest UK Trade Tools & Hardware Retailer

Screwfix's marketing strategy

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom.  In 1999, the company was acquired by Kingfisher, PLS, and is part of a network of 1.400 stores. Its growth has stemmed from efforts to build a great workplace culture and a strong marketing strategy. Since 2015, Screwfix has been recognized with multiple awards for its dedication to quality and service as well as its commitment to its employees.  But it takes more than quality and a decent workplace

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The 26 most important retail KPIs every retailer should monitor

retail KPIs to monitor

KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus on the factors that impact their chances of reaching their intended results. Retail KPIs often include factors like conversion rate, consumer retention, and other metrics that show that a retailer is on its way to increase revenue. Here’s a look at common retail KPIs examples, retail KPIs to monitor, and retail KPI formulas to showcase the importance of monitoring

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FMCG Marketing Strategies to Increase YOY Revenue

FMCG marketing strategies

With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success.  In 2020, online grocery sales saw a 103% year-over-year increase and are projected to account for 10% of the overall market by 2025. Supermarkets must take advantage of FMCG marketing strategies and the omnichannel approach to ensure an increase in their YOY revenue as consumers place value on convenience and access. Table of Contents > What FMCG means > The 4 key FMCG marketing strategies > Other effective supermarket

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ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

ALDI marketing strategy

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI stores or a nearby ALDI supermarket. This mindset has helped the company become the third-largest grocery brand in Australia and has placed it on track to become the third-largest in the U.S. by the end of 2022. This ALDI case study will dive into ALDI’s marketing strategy and analyze its eCommerce page to help other companies learn about marketing strategies for supermarkets and

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14 Back-to-school retail ideas to boost revenue

back to school retail ideas

As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as kids went back to class, and that number is expected to rise even more this year. You can use some of the most creative back-to-school campaign ideas from big retailers, to highlight your fast-moving consumer goods (FMCG) and capture these shoppers. Table of Contents > Back-to-school spending and COVID-19 > Back-to-school marketing ideas for all

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The Ocado marketing strategy: How it reached the UK TOP50 retailers list

Ocado case study

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers shopping online. In the company’s early days, this business model was new, but Ocado’s marketing strategy propelled them to become the U.K.’s largest online grocery platform.  The company now makes about 183 deliveries per van per week, providing citizens across the U.K. with groceries and other essentials. But Ocado didn’t grow overnight. They didn’t turn a profit until 2015,

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Retail Trends 2022-2023: 101 industry experts share their predictions

retail trends 2022

Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers across the world. In 2022 and as the world tried to normalize its pace, the Ukrainian War, the energy crisis, and inflation shook the world, with 52% of the consumers claiming that the rising costs affect their ability to purchase goods, according to EY. The retail industry has been adapting to a new reality so we expect to

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Let’s Welcome Summer With A Big Splash!

welcoming summer

Summer is here, and you know how we like to stir the waters! We believe that summer is for swimming on sandy beaches and sipping refreshing cocktails, but the tireless Pigeons wanted to wish you a happy summer with new features and announcements, both as hot as the summer sun! Let’s learn together how to predict the gender of a subscriber and target with Instagram Ads in seconds.

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50 Father’s Day Statistics No Retailer Should Miss

father's day statistics

In the post-COVID-19 era, businesses are becoming more data-driven, and one of the most profitable days of the year is just around the corner: Father’s Day. This year, the big day is June 19th which means that you have no time to waste. So we compiled a list of Father’s Day statistics every retailer should know to get you properly prepared and give you a taste of what your consumers need this year. These statistics will provide insights that can help eCommerce professionals, retailers and marketers make smarter business decisions, gear up, and earn a portion of the billions of

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Cybersecurity in retail: Five challenges to overcome

cybersecurity-in-retail-2022

The Covid-19 pandemic has hit businesses hard all over the world. High street chains closing their doors for the unseeable and moving to the online sphere has brought the e-commerce sector under immense pressure. With hackers finding loopholes and exploiting security systems, customers filling their digital carts had proven to be yet another challenge for IT decision-makers. A report conducted by SonicWall reveals a 264% surge in ransomware attacks on e-commerce and retail businesses over the past 12 months, resulting in more than 625 million digital attacks throughout 2021. This article aims to ease the burden of business leaders by

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Retail Events (EU): Which to Attend and How to Take the Maximum Value Out of Them

Retail Events 2022

Now that in-person shopping is resuming, the growth of the eCommerce industry may have slowed down to 12.2 percent in 2022 (vs 16.3 percent in 2021) according to eMarketer, but social and business gatherings are returning more robust than ever. With global events driving an uncertain market, 2022 is a great year to start or resume attending retail events. Conferences are the lifelines of interpersonal connections, as you will be able to gain insight from industry insiders and get a handle on the latest retail trends. This article will cover some of the top retail events in Europe to help

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