Ways to Use Coupon Offers in Your Marketing Strategy

Coupon offers for eCommerce Marketing Strategy

Coupon and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their power, however, it can be daunting figuring out how to use coupons in the most effective way possible to drive up sales for your e-commerce company. After all, there are countless types of coupon offers that companies can make available — as well as endless ways that they can be made available to consumers. If you’re a marketer or e-shop owner who wants to

Continue reading

Ecommerce Platforms News: Shopify introduces Google Autocomplete

Ecommerce platforms news - Shopify Oct 2017

Ecommerce platforms such as Shopify, Magento, BigCommerce, WooCommerce, and Volusion have been revolutionizing e-commerce shopping for merchants and customers alike. Their constant growth has largely contributed to the online retail growth in the past decade. New e-commerce tools, features, and integrations have opened the door for mobile shopping to take over and have brought younger generations closer to thousands of brands. The interactions between brands and their customers are now easier than ever. Shopify introduces Google Autocomplete For shoppers who enthusiastically picked out their favorite items online and hitting the checkout button, the need to complete a long purchase form puts

Continue reading

Marketing Automation Terms Every Marketer Must Know

Marketing automation glossary

Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email campaigns to be delivered at a specific interval. Indeed, this means that many marketers haven’t figured out the allure and, of course, the true power of marketing automation just yet. In this post, we pulled together several key marketing automation terms that we believe every marketer should know. 1. Marketing automation funnel Marketing automation funnel, similar to sales funnel, refers to the step by steps a prospect

Continue reading

A Facelift for ContactPigeon’s Dynamic Popup Editor

Introducing Dynamic Popup Facelift

While summer is long gone in most part of the world, here at ContactPigeon we are still on fire. 🔥 Following our recent introduction of E-commerce Insight Dashboard, we are excited to introduce a few new enhancements to ContactPigeon’s Dynamic Popup Editor. We redesigned the Dynamic Popup Editor with the goal of delivering a new experience that’s super intuitive for a first-time user. At the same time, we introduced a score of mobile responsive design-ready templates that you can easily customize for your use, or simply activate. This way you spend less time on tweaking the pop-ups, but rather focus on getting new leads faster. Ready to use

Continue reading

Introducing Ecommerce Insights Dashboard

Ecommerce Insights Dashboard

At ContactPigeon our goal has always been to make data more accessible and insightful. One question marketers often encounter: How to define meaningful customer segments and understand key differences among the segments? To come up with a solution, we put on our analytics hats and came up with a brand new mini (yet powerful) Ecommerce Insights dashboard. The new dashboard gives you a quick summary view into key list characteristics and its eCommerce KPIs. Hence, you can quickly understand how a customer segment is performing overall, and how it stacks against another segment. What’s included in Ecommerce Insights for Segments?

Continue reading

Cyber Monday Insights We Can Apply to 2017

Cyber Monday 2017 Insights

Cyber Monday is the first Monday after Thanksgiving and has historically been one of the biggest shopping days of the year. Last year, shoppers spent $3.36 billion online, a 9.4-percent increase from the year before. It has surpassed Black Friday, the Friday after Thanksgiving, as the day where shoppers shell out the most cash. Here are some trends that we’ve seen in the past and projections on what we can expect going forward. How Cyber Monday Got Started? In 2005, The National Retail Federation sent out a press release coining the term Cyber Monday. According to their Shop.org unit, 77

Continue reading

9 Email Marketing Ideas for Black Friday 2017

Black Friday 2017

Black Friday is one of the biggest shopping days of the year with more than 55 percent of consumers planning to shop in stores and online between Black Friday and Cyber Monday. Email drives a large proportion of the sales that take place during these dates so it’s crucial to take advantage of the opportunity to grab your audience’s attention at the right time. Early holiday promotions can help continue to grow online and in-store shopping so you’ll want to head into the holiday season armed with some great plans for how to ramp up your marketing game. Here are

Continue reading

Run Marketing Automation the Amazon Way

Marketing automation like Amazon

You have spent countless hours in refining your eCommerce site and paid digital campaigns. The initial results are paying off. Your website is drawing steady traffic every day, and sales are gradually growing. Only you begin to wonder – how to take this progress to the next level, without continuing to shell out tens of thousands more marketing budget on paid ADs? Well, there is a solution that retail giant, Amazon, has perfected in the last two decades — Personalized Marketing Automation. This article examines the key marketing automation practices that Amazon pioneered that made it the successful behemoth that

Continue reading

14 Most Powerful Words in Email Marketing [Infographics]

Most powerful words in Email Marketing

You have tested the design and tweaked the “Call to Action” button repeatedly to increase engagement in your email marketing. While you are seeing an uplift in open and clicks, you are looking for more. But what more can you do? Examining how you write your email copy can be the solution to increasing those engagement rates. Using words that are direct and persuasive can be effective when it comes to inspiring your readers to take action. We have gathered 14 most power phrases for you to try in your next email campaign. These words play on a few psychological

Continue reading

What You Didn’t Know About Cart Abandonment Emails?

Cart abandonment emails

Generally, online businesses should focus on continually analyzing their sales funnel to identify bottlenecks where customers are lost. One of the most common places to lose an interested and qualified lead is right at checkout. Many consumers report that they abandon their cart because of unexpected fees, high shipping costs, the requirement of creating an account or because they cannot get an answer to a question they have about their planned purchase. Companies can avoid these lost sales by being more user-friendly in their website design. At the same time, they should also look into recouping sales by proactively reaching out

Continue reading