As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since 2017 where we analyzed millions of transactional records across ContactPigeon’s eCommerce 250+ clients across North America and Europe. Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the occasion
Online sales are trending more than ever this holiday season, and as an eCommerce owner, preparing a mind-blowing holiday email marketing strategy will make your brand to stand out from the crowd. According to Statista, in 2017 holiday season retail eCommerce sales in the U.S. amounted to a new record of $106.14 billion. And, the projected holiday season sales in 2018 are expected skyrocket to bring in around $123.73 billion. That means that if you are properly prepared this holiday season, you should expect to see your sales soar to new heights as well. It is a fact that human beings are creatures of habit.
The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching. Storefronts are pulling out all the stops as they deck their display windows with holiday cheer and eCommerce marketers need to do the same for their holiday email marketing campaigns to stay on the cutting edge. This is because Christmas is the most profitable holiday for the eCommerce industry. During the 2017 holiday season, online sales hit a new record high of $108.2, a 14.7% increase year-on-year. According to projections, 2018’s eCommerce holiday sales are expected to reach as much as $123.73 billion.
Ecommerce trends have an undeniable growing influence on shoppers and retail sales. In fact, figures for the most up-to-date eCommerce trends show that eCommerce influences as much as 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales. These stats illuminate a promising future for eCommerce, showing a positive upwards trend with an average annual increase of 15%. The bottom line is that eCommerce is not only here to stay but also a driving factor of retail growth. It plays a crucial role in how your customers interact with your brand now and in the future. As an online retailer,
Quick Update: We just release the latest Black Friday report 2018, with the latest consumer behavior data and most effective marketing tactics! Read it here! With Black Friday approaching, one way to give your online business a leg up is to implement the latest Black Friday eCommerce hacks. It sounds easy enough. But ask yourself a question: “Do you have access to all of the latest trends and best practices on how to make your brand stand out from the competition?” Before the holiday frenzy begins, you need to start preparing. Black Friday 2018 is expected to yield online retailers a new sales record high. Consider that Black
Hot! We just released the latest Black Friday report 2018 with consumer behavior trends and the most effective marketing tactics. Read it here! Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend
Whether you are an eCommerce newbie who is looking to start your online store or an experienced eCommerce owner looking scale up business results, chances are, 24 hours a day is not enough to accomplish all that’s required to grow a business. Not to mention the time required to sift through hundreds of eCommerce guides and resources to help you get started. That’s why we have curated the definite must-read eCommerce guides from professional experts for our readers’ convenience. Our goal is to provide you with information from a variety of perspectives — such as eCommerce owners, operators, and marketers — to be sure that you get the most effective marketing tools, tips, and guidelines to support your business. We’ve
Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This segmentation best practices 2018 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of email list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to their
Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going
Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conducted by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you