Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

Sainsbury's case study

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest success stories in the UK business world. It is the second-largest supermarket chain in the entire United Kingdom, overseeing more than 1,400 locations found all across the country, employing 117,000 workers, and holding 16% of the total supermarket sector. Given the company’s success, any business manager seeking to expand his or her operations would benefit from an in-depth look

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ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row

aueb partnership contactpigeon

After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the Pigeons into their classrooms once again as our omnichannel customer engagement platform remains in the curriculum of the Marketing and Communications Department for the second year in a row. Students had the opportunity to explore our platform and use advanced marketing automation tools in their digital campaigns during the Digital Content & Omni-channel Marketing course.  Table of Contents > AUEB & ContactPigeon: Educating the students to

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The 30 Most Important Customer Engagement Metrics You Should Track in Retail

customer engagement metrics

The retail business takes place where your customers are. They’re on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can’t compete with other retailers in today’s omnichannel environment. That’s why  85% of marketing executives expect customer engagement metrics to be critical in choosing the right marketing strategies for their brand in 2022. Additionally, don’t forget that in order to properly monitor your marketing efforts and define your next steps, you have to set clear and measurable goals. Therefore, we gathered the most important metrics and comprised a detailed guide

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The 50 most important Mother’s Day statistics for retailers

Mother's Day statistics

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector.  Whether purchased from adoring children or with a sense of obligation, Mother’s Day gifts and cards represent a clear priority for most consumers in the UK and US. Retailers that capitalize on this opportunity can see immense boosts in both online and in-person sales during the spring, not to mention enhanced engagement long after Mother’s Day has come and gone. In this article, we reveal

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ASDA’s marketing strategy: How the British supermarket chain reached the top

asda-marketing-strategyasda-marketing-strategy

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic lines to meet emerging needs. In other words, the ASDA marketing strategy includes many cool tricks that can make a company stand out and get a competitive edge. Resuming our favorite case studies and brand stories, the purpose of this detailed analysis is to benefit other retail businesses with both inspirational and instructive marketing gems. So without further ado, let’s

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The 7 best Easter campaigns of all time

best easter campaigns

Retailers and growth marketers alike need to be completely aligned with the pulse of the market, if they wish to succeed and implement marketing strategies that stand out. Last year, estimates showed immense growth in Easter spending for the retail sector. In the UK alone, the Easter shopping celebrations reached the astronomical amount of 1.22 billion GBP. These numbers indicate that, after many hardships, consumer habits are finally back to normal in the post-Covid-19 era. The holidays are always a profitable time for the retail and eCommerce sector and the best “hack” to craft a successful campaign is to get

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8 Proven Easter Promotion Ideas for Retailers

easter retail promotion ideas

Modern retailers drive a significant share of their sales during the holiday season. November and December, in particular, are huge months that produce major profits. That being said, opportunities abound throughout the remainder of the year. Easter promotion ideas, in particular, promise to drive huge revenues if they’re creative and tailored to your unique customer base. The value of Easter promotions is simple: Consumption for this beloved spring holiday goes far beyond eggs and candy alone. Research from the  National Confectioners Association reveals that 87% of parents buy or create Easter baskets, with 73% adding non-edible items such as books

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Martech Trends 2022: 48 industry experts share their insights

martech trends 2022

The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality. For sure this forced companies across all industries and sizes, to adapt or even pivot, in order to survive. But although Google recorded a +30% YoY growth in eCommerce sales in 2021, the World Bank predicts global growth to “decelerate markedly” from 5.5% in 2021 to 4.1% in 2022, due to factors such as the rise in inflation, debt, and income inequality. “The World Bank predicts global growth to “decelerate markedly” from 5.5%

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How to choose the ideal retail customer engagement platform

customer engagement platform

Let’s allow the importance of retail customer engagement to sink in: When it comes to making a purchase, 64% of people find the customer experience to be more important than the price, according to Gartner Research. In a digital world where online shoppers are overwhelmed with choices, it is more important than ever to use a retail customer engagement platform that will convert potential clients into returning shoppers.  This rings even more true in the post-COVID-19 era when more people are opting to shop from the safety of their own homes, and, luckily,  in 2022, very few businesses do not have online

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Gartner Trends 2022: What Do They Mean for Retailers?

Gartner Trends 2022

When Gartner’s Top Strategic Technology Trends for 2022 report came out, the whole world hastened to read it. The report identifies Gartner’s trends for 2022 that are poised to change industries and business practices. Retail executives and other decision-makers need to focus their efforts on the trends that are most likely to impact their company and implement them strategically. This overview provides a primer and a plan for action. It’ll take you through all 12 Gartner trends, setting you up to take full advantage of the report’s insights. Table of Contents How Gartner’s Trends Can Be Meaningful for Retailers How to

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13 Customer Engagement Strategies for the Fitness Industry

customer engagement strategies fitness industry

The fitness industry has taken a hit over the last couple of years as the COVID-19 pandemic forced people indoors and businesses to close. As fitness retailers and organizations try to get back to some kind of normal, acquiring and retaining customers is top of mind.  Customer engagement strategies for fitness businesses are proven ways to boost customer retention. They help fitness brands build solid followings and stronger client relationships. These strategies may include an omnichannel approach to outreach and a greater focus on the customer experience:  73% of people believe the customer experience is an important factor in making

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13 Omnichannel Customer Engagement Strategies for Public Services and Nonprofit Organizations

customer engagement strategies for public services and nonprofit organizations

It’s no secret that Covid-19 increased the urgency of digital transformation, with a 65% increase in digital customer interaction during the pandemic. Although, the disappointing realization that only 29% of customers receive the deep level of engagement they require, means that things are pretty serious. Unfortunately, those statistics apply to any business or organization with brand-consumers interactions and extend to a variety of cases.  Therefore, public sector companies and nonprofit organizations stand a lot to gain by using marketing activities to raise brand awareness, promote donations, and inspire customer engagement. Their marketing mix can include email marketing, in-person marketing events,

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21 chatbot retail use cases to replicate for your brand

chatbot retail use cases

Adding a chatbot to your website can significantly improve your ability to service customers. That is a fact since chatbots are quickly becoming standard practice in different retail categories, and not having one could see you falling behind the competition. According to Hubspot, as of 2020, messaging apps had over 5 billion active monthly users. These numbers are completely understandable, considering that a chatbot is a direct and efficient way to resolve both complex and simple issues.  It’s a win-win situation, as both the customers and the brands will benefit from the interaction. The customers get immediate answers, without waiting

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The 21 best Valentine’s Day campaigns the world has ever seen

Best Valentine’s campaigns

Like every commercial or social interaction, Cupid’s day was also affected by the Covid-19 pandemic but, even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that not even restrictions, quarantine, or safety precautions were enough to prevent the holiday’s revenue to reach sky-high numbers. Last year, in 2021 consumers spent approximately $21.8 billion in Valentine’s Day-related purchases, stating that haters gonna hate and lovers gonna… spend, despite the circumstances.  Retailers should take advantage of this momentum seeing that 2022 will also be a year that love and Corona go hand-in-hand. In

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Santa Claus brought a gift: Samaritan, the ContactPigeon Omnichannel Chat!

Samaritan, the Omnichannel Chat

As the year comes to a close, the Pigeons took a moment and decided to enter 2022 all guns blazing! By now, it is pretty much obvious that our nest is full of surprises and our work is never done. With that in mind, we celebrate the end of a challenging year, welcoming the new one with open arms, and a brand new feature we have been working on for most of 2021. Brimming with excitement, we wish to proudly announce the release of our new product, specifically designed for retailers of all sizes, Samaritan,  the ContactPigeon Omnichannel Chat.  What

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ContactPigeon at Xenia 2021 Hospitality Expo (Highlights)

xenia 2021

The highly anticipated Xenia 2021 Athens Hospitality Expo is a premium exhibition designed to showcase the leading and most important companies in the construction and supply market. The unexpected recovery of the Greek summer tourism after the Covid-19 crisis was all the more reason for this convention, as it brought a sense of optimism for the future of the industry. Moreover, this year’s Xenia expo was a significant occasion for ContactPigeon, since two executives were there, invited as guest speakers. Xenia Expo: One of the top hospitality exhibitions in the Mediterranean Xenia 2021 took place on 27 to 29 November at

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20 Customer Engagement Strategies for the Tourism Ιndustry

customer engagement strategies for tourism

Similar to retail, customer engagement extends to every sector that entails meaningful interactions between a brand and its customers. With customer retention being always crucial, numbers show that a robust omnichannel philosophy is vital for any business. On average, 89% of customers remain loyal to brands that invest in customer engagement, whereas for companies that lack such aspects, the retention rate dramatically decreases to 33%. Normally, the tourism industry could not be omitted from that long list of enterprises dedicated to making consumers feel appreciated and taken care of.  New technologies brought profound competition to the tourism providers, thus making

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ContactPigeon recognized as a top brand by Superbrands and retained its nine accolades by G2

ContactPigeon wins Superbrands Status and G2 awards

After a successful summer, and a thriving Black Friday, we are thrilled to proudly announce that we were recognized as a top corporate brand by Superbrands Greece while retaining our nine G2 awards through Fall 2021!  We couldn’t be happier for this new distinction, so a big thank you is in order! Again! 😀 During the first few days of December, our brand claimed the “Superbrands Status” and was acknowledged, once more, as a top brand at the Business Superbrands Greece 2021-2022 Tribute Ceremony. Additionally, for the third consecutive quarter with a continuing high performance, we maintained our nine awards

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The best 6 dynamic image generators for eCommerce

dynamic image generators

Quality product images are a key deciding factor for 93% of retail customers when considering the purchase of a product. Clearly, the way they visually represent the wares online — whether that’s through email marketing campaigns or in an online retail store — matters to customers. Dynamic images improve the online experience, allowing customers to have a complete view of products and feel more engaged in the buying process. This article takes a look at how that works, as well as some of the best dynamic image generators to use in 2022.  Table of Contents > What is a dynamic

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Building a 360-degree Christmas marketing strategy in retail

Christmas marketing strategy retail

Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve a higher revenue on your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their annual sales to take place in November and December. If you want to make the most of the holiday season and increase traffic in both your physical and online stores, you’ll need a strong Christmas marketing strategy — and we can help. Table of Contents > Why a Christmas marketing strategy is critical for retailers > The

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