New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer

New Look Marketing Strategy

New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a business fairytale. After a decade of shrinking revenue (from £1.4B in 2012 to £1.3B in 2019), the company has struggled to turn profitable in recent years. It is a fascinating, down-to-earth, retail case study with many lessons to take away for any industry professional. In this New Look case study, we’ll dive deep into the New Look’s marketing strategy, its channel mix, and

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Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou

Marketer Spotlight: Dora Kafourou

We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou, eCommerce Digital Marketer of online pharmacy, OFarmakopoiosmou, to be the marketer in the spotlight. In the Marketer Spotlight: Dora Kafourou    Dora is the all-around eCommerce digital marketer at OFarmakopoiosmou, where she has oversight into all content creation, social media, website optimization, and online promotions of the business. OFarmakopoiosmou (ofarmakopoiosmou.gr) is the online store of the pharmacy that was established in 1977 in Athens. The store brand is built on the mission of establishing a long-term relationship with customers, as a trusted

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Tesco Case Study: How an Online Grocery Goliath Was Born

Tesco case study

Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco has made its mark with a sophisticated online grocery strategy that enables seamless digital shopping. There’s a lot that can be gleaned from Tesco’s eCommerce efforts. In this Tesco case study, we highlight the retailer’s long-term emphasis on customer service, which can be seen not only in its physical locations but also in its eCommerce strategy. Table of Contents – Summary A

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Why ASOS is the Absolute UK Ecommerce Success Story

ASOS eCommerce success story

ASOS is an eCommerce retailer famous worldwide for its latest fashion and trends in menswear and womenswear. The acronym ASOS actually stands for “AsSeenOnScreen”, although nowadays the brand is better known by its customer-focused mottos. How did ASOS become the UK ecommerce success story within just two decades of operations? Let’s dig in. ASOS sells 850+ brands alongside its own line of clothing and accessories and ships to 196 countries, making this UK eCommerce brand a global eCommerce success story and fascinating case study. In this post, we’ll go over why ASOS is the absolute eCommerce success story you should copy and how

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The Marks and Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

Marks and Spencer eCommerce Case Study

The Marks and Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so interesting. Article Outline: eCommerce 101: Why you need to create a seamless shopping journey The history of a retail giant The Marks and Spencer eCommerce strategy for scaling growth eCommerce growth lessons for every eCommerce Manager Marks and Spencer business stats you should know Breaking news about Marks and Spencer In Conclusion eCommerce 101: Why you need

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Scaling like GaryVee: 6 Tactics You Can Copy [Success Story]

Scaling like GaryVee

GaryVee is an entrepreneurial celebrity. He is a rock star and leader of the digital marketing and social media industry. He created and scaled an empire from scratch. The result? An inspirational success story (btw: have you checked out our Zara story?). GaryVee is one of the most influential and motivating business Gurus of all time. However, his story is much more than a young man’s tale of luck. It’s also more than him taking over his father’s small-time wine shop and using digital marketing to skyrocket annual sales from $3M to $60M. Marketers worldwide look to GaryVee for ideas. He’s an inspiration. The biggest lesson he

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How ZARA Dominates the Ecommerce Fashion Industry

Zara ecommerce

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? The story might surprise you… The connection with Zorba the Greek It all started in 1963 when Amancio Ortega opened a dress-making factory, Inditex, in Spain. In 1975, rumor has it that Amancio

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Marketer Spotlight: Meet Spitishop’s Themis Bezioulas

Marketer Spotlight: Themis Bezioulas

Our Marketer Spotlight series kicked off in July successfully. In this series, we provide a look into a marketer’s day to day life and learn about the path taken and lessons learned to excel in this demanding profession. This month, we are excited to have Themis Bezioulas as a guest for our Marketer Spotlight. In the Marketer Spotlight: Themis Bezioulas    Themis is the main driver behind the digital marketing success at Spitishop, where he built his career from the ground up as the Digital Marketing Administrator. Themis is known for building and sustaining effective digital marketing strategies, but also his keen interest in

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Marketer Spotlight: Meet Celestino’s Thanasis Paraskevopoulos

Marketer Spotlight Thanasis from Celestino

Digital marketing is an exciting yet challenging field that calls for techs, creatives, analysts and business minds alike. In this new “Marketer Spotlight” series, we offer a peek into a marketer’s day to day life. We interview professionals within eCommerce marketing to learn more about the path they’ve taken, their inspirations, challenges and goals, and their tips to success in this demanding profession. We are proud to kick off the series with Thanasis Paraskevopoulos, currently marketing director at Celestino, a long established Greek fashion house. In the Marketer Spotlight: Thanasis Paraskevopoulos   Don’t be deceived by his youthful look. Thanasis is a renowned veteran

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Marketing Automation vs. Parenthood: The truth behind both!

marketing-automation-kids

Last May, I officially joined the Parenthood club when I gave birth to my firstborn, a baby girl. Even though she is still an itsy-bitsy being, I am dumbfounded on how fast she has grown and how rapidly she is changing from the infant we brought home from the hospital to what she is capable of today. As with those who have joined the same club will tell you, this new journey is never uneventful. As I reflect back past the sleepless nights, it dawned on me that bringing up a child is not unlike to setting up marketing automation for

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