Ecommerce Platforms News: Shopify introduces Google Autocomplete

Ecommerce platforms news - Shopify Oct 2017

Ecommerce platforms such as Shopify, Magento, BigCommerce, WooCommerce, and Volusion have been revolutionizing e-commerce shopping for merchants and customers alike. Their constant growth has largely contributed to the online retail growth in the past decade. New e-commerce tools, features, and integrations have opened the door for mobile shopping to take over and have brought younger generations closer to thousands of brands. The interactions between brands and their customers are now easier than ever. Shopify introduces Google Autocomplete For shoppers who enthusiastically picked out their favorite items online and hitting the checkout button, the need to complete a long purchase form puts

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Cyber Monday Insights We Can Apply to 2017

Cyber Monday 2017 Insights

Cyber Monday is the first Monday after Thanksgiving and has historically been one of the biggest shopping days of the year. Last year, shoppers spent $3.36 billion online, a 9.4-percent increase from the year before. It has surpassed Black Friday, the Friday after Thanksgiving, as the day where shoppers shell out the most cash. Here are some trends that we’ve seen in the past and projections on what we can expect going forward. How Cyber Monday Got Started? In 2005, The National Retail Federation sent out a press release coining the term Cyber Monday. According to their Shop.org unit, 77

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Why Email Marketing is the Best Way to Reach Millennials [Infographics]

Email marketing for Millennials

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, particularly email marketing: Millennials. Millennials, also known as Generation Y, are those who reached adulthood during the earliest years of the 21st century (while the exact years demarcating the generation are disputed, several historians believe that Millennials are individuals that were born between 1988 and 2004). Since Millennials were born after the dawn of the computer age, they are accustomed to consuming most of their

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Use Real-time Web Analytics to Boost Real-time Marketing

Actionable insights with real-time web analytics

In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the major benefits afforded by monitoring real-time traffic along with real-time retargeting and promotions. In this article, we extend the analysis to examine in greater detail at how live web analytics tools such as ContactPigeon’s analytics underpin this. Real-time Marketing There is nothing new about real-time marketing. It first gained the attention of marketing professionals back in the 1990s when the

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5 Key Ecommerce Metrics you Need to Track Daily

5-key-ecommerce-metrics

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is: every e-commerce owner should identify and improve the metrics that really count. With so many resources and tools out there – Google Analytics, your e-commerce platform, ContactPigeon analytics (of course ☺) – it’s very easy to get lost and become distracted of what really matters, your customer. This article will take you step by step on clarifying how and what you should calculate and

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What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce

email-marketing-lifecycle-ecommerce

Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than it is to dig up new ones in other ways. Email marketing is a well-established way of communicating with customers and deepening your relationships with them. It’s a managed communications strategy that integrates a full range of marketing communications and channels. This helps to ensure that prospective clients get the material they most need while they are on the

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How Email Marketing Can Increase Your
E-Commerce Business Profits

email-profitable

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives

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What Are UTM Parameters and How They Help You Track Email Marketing Performance

utm-parameters-email-performance

Where does the bulk of your website traffic come from? Do you know how much is coming from email vs. Google search or social media? Do you have any idea how much revenue each of your campaigns or social networks are bringing in? A lot of companies do not have specific ways of measuring this stuff – but it can be incredibly helpful and profitable to do so. That’s where UTMs come in. What Is a UTM Parameter? UTM stands for “Urchin Tracking Module“. It’s a term coined by Urchin Software Corporation, which was acquired by Google in 2005. Its

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6 Tips for Writing a Catchy Email Subject Line for Ecommerce

email-subject-lines

The subject line of an email is a sentence or phrase that acts as the initial introduction to your audience. Think of it as the sexy “pick-up line”. Digital marketers and e-commerce managers, especially those early in their careers, have definitely come across the “Subject Line Dilemma” 😭 It’s commonly characterized by writer’s block with symptoms such as the intermittent state of nervousness, confusion, and frustration as you stare at that blank text field next to the label: Subject. In email marketing, the subject line determines the open rate, one of the success metrics an email campaign is judged upon. While

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Increase Revenue With Τhese Simple Cross-Selling Ecommerce Strategies

increase-revenue-with-these-5-simple-cross-selling-strategies

In this time and age, when competition is more aggressive than ever, every company’s main target is to find ways to improve their revenue strategy and eventually find the best practices they need to focus on what works for them. Based on this experience, they got to know how to make their ecommerce successful and profitable. Many of you, if not all of you, know that driving incremental sales from a current customer costs a lot less than acquiring new ones. This article is dedicated to show you how to increase revenue by cross-selling additional products to your e-commerce customers, new and old

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