The 88 most amazing Ecommerce Statistics of 2019


Every marketer needs to be in the know-how of the latest eCommerce statistics in order to ride the wave of ever-changing trends. By knowing what your consumers are looking for, you will have all the information and tools you need to set up your brand for success with a solid eCommerce marketing strategy.

In 2018, eCommerce progressed on a global scale, and the proof, is in the pudding! In 2018, we witnessed technology and marketing automation soar to new heights and achieve record-breaking Black Friday weekend sales totaling $18 billion in turnovers — just in the United States alone! ECommerce sales saw a 23% increase over the same 24-hour period in 2017!

Black Friday Report 2018 Feature
Check out ContactPigeon’s 2018 Black Friday Report

And, if that’s not enough to get you pumped up about the strides eCommerce made in 2018, consider that email marketing is on fire (in a good way)! In fact, 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. What does this mean for savvy online retailers? You need an awesome and inviting email campaign to promote your brand using all of the latest stats and trends. Sounds simple enough, right? So, where do you start? Don’t fret. Read on… 

In this post, we are providing you with some of the most interesting eCommerce statistics of 2018 and the insights you need to soar to success in 2019 — 88 of them to be exact! So, sit tight and enjoy the ride…you’re about to surf the wave of the 88 most amazing eCommerce Statistics of 2019 to help you develop an out-of-this-world marketing strategy!

Global eCommerce statistics

Ecommerce sales stats 2019

eCommerce sales statistics

eCommerce returns statistics

eCommerce email marketing statistics

  • Email marketing has a 4,400% ROI, meaning you can earn $44 in revenue for every $1 you spend 
  • By simply adding personalized subject lines to your emails, they are 26% more likely to be opened! 
  • By implementing a segmented email marketing campaign you can skyrocket your business to achieving as much as a 760% increase of revenue!
List level campaign statistics
ContactPigeon email campaign performance dashboard breaks down results by recipient list.

eCommerce marketing automation statistics

eCommerce delivery statistics

eCommerce marketing statistics

eCommerce conversion statistics

ecommerce sales stats 2019

eCommerce statistics by country






TOP 10 eCommerce companies

ecommerce platform stats 2019

  • 1st Place : Amazon – With global revenues at $108B and a growth rate of 19%, Amazon dominates eCommerce and overwhelmingly cliches 1st place for the Top 10 eCommerce Companies in the World 2018
  • 2nd Place : – Had revenues of $37.9B, and as far as eCommerce growth statistics, it grew at a rate of 40%
  • 3rd Place : Alibaba – This company is growing fast. Total revenues equal $22.99B, with an impressive growth rate of 42%
  • 4th Place : Walmart – Walmart eCommerce statistics show that global revenues reached $20B with a growth rate of 37%
  • 5th Place : Booking Holdings – Revenues came in at $12.68; Growth Rate: 18%
  • 6th Place : Shopify – With revenues at $6.73B, and an astonishing  growth rate of 73%, Shopify is making it’s mark
  • 7th Place : Rakuten – Revenues of $8.77B, and a growth rate of 21%
  • 8th Place : Otto – Otto had revenues come in at $8.680B, while the growth rate was 11%
  • 9th Place : eBay – eBay had a total revenue of $9.567B, with a growth rate of 7%
  • 10th Place : Asos – In 10th place is Asos with revenues of $2.731B, and growth rate: 33%

Mobile eCommerce statistics

Mobile ecommerce statistics

B2B ecommerce statistics

  • By end of the year 2017, B2C ecommerce sales hit only $2.3 trillion worldwide, while B2B ecommerce reached $7.7 trillion according to Shopify –  this represents a 234.78% difference in market size!
  • 84% of B2B global ecommerce sales are made outside of Western continents
  • Asia accounts for $6,020 billion of B2B global eCommerce sales, and the rest of the world at $383 billion
  • North America and Europe account for 16%, or $988 billion in the US and eCommerce in Europe at $272 billion

eCommerce platform statistics

BONUS: Amazon eCommerce statistics

… and all these without not even 1 single physical store. On the contrary, retail giants like Inditex have 7,292 stores in 93+ markets around the world and generating about $2,5 billion in revenue in 2018.

What it all means for 2019…

These 88 amazing eCommerce Statistics of 2019 are a great starting point for your online retail shop to make a splash with a-rockin’ and informed marketing strategy for your brand this year! Do you have the tools you need to get started in executing your marketing campaign for 2019? Check out ContactPigeon’s innovative platform. We don’t just keep up with the trends, we set them!

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ContactPigeon is the ultimate analytics and marketing automation platform. We provide a solution to every marketer's problem: How to send the right message, at the right time.