Since 2020, the retail industry has been challenged by numerous threats and challenges. At first, it was the pandemic that shook the world, pushing the eCommerce adoption rate to +30% over the 2019 levels and fiercely switching the purchase behavior of consumers across the world. In 2022 and as the world tried to normalize its pace, the Ukrainian War, the energy crisis, and inflation shook the world, with 52% of the consumers claiming that the rising costs affect their ability to purchase goods, according to EY. The retail industry has been adapting to a new reality so we expect to see cutting-edge retail trends.
“Within the last three years, retailers had to adapt to the most volatile circumstances of the last 30 years, dealing with pandemics, war, inflation, and energy crisis.”
Thus, with the market in decline and the operational costs constantly rising, it is of significant importance for retailers to remain ahead of the competition.
At ContactPigeon we decided to interview 101 retail industry experts and professionals to share their insights and predictions, in order to identify the top retail trends for 2022 and 2023.
Here is a table of contents to help you quickly navigate through this small-scale retail study.
Table of Contents
- Key insights: The top Retail Trends of 2022-2023
- Retail Expert #1: Brian Dean, Co-Founder, Exploding Topics
- Retail Expert #2: Sasha Quail, Business Development Manager, Claims UK
- Retail Expert #3: Milena Farber, Social Media Marketing Manager, Namogoo
- Retail Expert #4: Olga Dogadkina, Founder, Emperia
- Retail Expert #5: George Mirotsos, CEO, ContactPigeon
- Retail Expert #6: Najla Kayyem, Senior Vice President of Marketing, Pacific Retail Capital Partners
- Retail Expert #7: Dr. Saksham Sharda, Chief Information Officer, Outgrow
- Retail Expert #8: Jeff Mains, CEO, Champion Leadership Group LLC
- Retail Expert #9: Brian Kelso, CEO, BSK DATA & ELECTRICAL PTY LTD
- Retail Expert #10: Jake Munday, CEO, Custom Neon
- Retail Expert #11: Andrei Vatca, Business Development, Flipsnack
- Retail Expert #12: Liz Giorgi, CEO, Soona
- Retail Experts #13 & #14: Lee Whitaker & Mike Johnson, Senior Managers, The Parker Avery Group
- Retail Expert #15: Alexa Allamano, Owner, Foamy Wader
- Retail Expert #16: Adam Ng, CEO & Founder, Trusted Malaysia
- Retail Expert #17: Olga Voronkova, Marketing director, KeyUA
- Retail Expert #18: Karl Reynolds, Marketing Project Manager, PriceShape
- Retail Expert #19: Chelsea Cohen, Co-founder, SoStocked
- Retail Expert #20: Daniel Foley, Founder, Daniel Foley SEO
- Retail Expert #21: Burak Ozdemir, Founder, Alarm Journal
- Retail Expert #22: Daniela Sawyer, Founder, FindPeopleFast.net
- Marketing Expert #23: Retail Expert #23: David Reid, Sales Director, Vem Tools
- Retail Expert #24: Simonas Steponaitis, Marketing Manager, Do Fasting
- Retail Expert #25: Amy Wampler, CEO, Spartan Mechanical
- Retail Expert #26: Michael Baggs, Director of Strategy, The Social Element
- Retail Expert #27: Katie-Jay Simmons, Staff Writer/eCommerce Specialist, Fit Small Business
- Retail Expert #28: Leslie Gilmour, Owner, ServisBOT
- Retail Expert #29: John Williams, Lead developer and Director, TheSnugCo
- Retail Expert #30: Jeff Meeks, VP of Sales and Marketing, EnergyFit
- Retail Expert #31: Chris Nddie, Co-Owner, ClothingRIC
- Retail Expert #32: Jacob Olins, VP of Marketplace and Strategic Partnerships, Epos Nowg
- Retail Expert #33: Olivia Tan, Co-founder, CocoFax
- Retail Expert #34: Alex Williams, CFO, FindThisBest LLC
- Retail Expert #35: Jan-Willem Bats, Co-Founder & Developer, ContentBASE
- Retail Expert #36: Lauren Cook-McKay, Director of Marketing & Content, Divorce Answers
- Retail Expert #37: Nicholas Rosenfeld Director, Making a Will
- Retail Expert #38: VipinPorwal, Founder, Smarty
- Retail Expert #39: Brigitte Hodge, Staff Writer, Fit Small Business
- Retail Expert #40: Dan Close, Founder & CEO, We Buy Houses in Kentucky
- Retail Expert #41: Jonathan Roque, Digital Marketing and Content Strategist, Zapiet
- Retail Expert #42: Jake Rheude, Vice President of Marketing, Red Stag Fulfillment
- Retail Expert #43: David Wurst, Owner and CEO, Webcitz
- Retail Expert #44: Steve Pogson, Founder & E-commerce Strategy Lead, FirstPier
- Retail Expert #45: Vladimir Ilinov, VP Marketing, Retalon
- Retail Expert #46: Laura Jimenez, Owner, Ishine365
- Retail Expert #47: Farhan Advani, Director Marketing, Buy Here Pay Here
- Retail Expert #49: Retail Expert #48: Kathryn Smithson, CMO, PathSocial
- Retail Expert #49: Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls
- Retail Expert #50: Retail Expert #50: Sarah Jameson, Marketing Director, Green Building Elements
- Retail Expert #51: Matt Weidle, Business Development Manager, Buyerβs Guide
- Retail Expert #52: Sep Niakan, Managing Broker, Condoblackbook
- Retail Expert #53: Hassan Usmani, Tech Expert, YEELIGHT
- Retail Expert #54: John Lawless, Content & SEO Manager, Limitless Digital Group
- Retail Expert #55: Andrew Priobrazhenskyi here, CEO, DiscountReactor
- Retail Expert #56: Melanie Bedwell, eCommerce Manager, OLIPOP
- Retail Expert #57: Rusty Bishop, CMO, Bigtincan
- Retail Expert #58: Oskar Nowik, Head of SEO, Bonsai
- Retail Expert #59: Nate Tsang, Founder & CEO, WallStreetZen
- Retail Expert #60: Mike Ziarko, Founder & CEO, No More Chores
- Retail Expert #61: Vincent Choi, CEO, Pomelo Pay
- Retail Expert #62: James Diel, Founder & CEO, Textel
- Retail Expert #63: Nick Drewe, Founder & CEO, Wethrift
- Retail Expert #64: Bob Buffone, Co-founder & CTO, YOTTAA
- Retail Expert #65: Evan McCarthy, Founder, Sporting Smiles
- Retail Expert #66: Jean Gregoire, Founder and CEO, Lovebox
- Retail Expert #67: Darren Litt, Co-Founder, Hiya Health
- Retail Expert #68: Basheer Alebdy, Founder, DaBash Deals
- Retail Expert #69: Maegan Griffin, Founder, CEO, and Nurse Practitioner, Skin Pharm
- Retail Expert #70: Elice Max, Co-Owner and Marketing Director, EMUCoupon
- Retail Expert #71: James Parsons, CEO, Content Powered
- Retail Expert #72: Dino Ha, Manager, Founder and CEO, MBX
- Retail Expert #73: Sally Stevens, Co-founder & Marketing Manager, FastPeopleSearch.io
- Retail Expert #74: Andrew Troya, Marketer, Fenix Commerce
- Retail Expert #75: Hoi Yi Leung, Content Writer, SleekFlow
- Retail Expert #76: Jason White, CEO, All About Gardening
- Retail Expert #77: Austin Dowse, CEO, Aimvein
- Retail Expert #78: Nikita Chen, CEO, LegitGrails
- Retail Expert #79: Jake Smith, Managing director, Absolute Reg
- Retail Expert #80: David Farkas, Founder & CEO, The Upper Ranks
- Retail Expert #81: Eden Cheng, Co-Founder, PeopleFinderFree
- Retail Expert #82: Mark Valderrama, CEO & Founder, Aquarium Store Depot
- Retail Expert #83: Jesse Forrest, Founder, Copywriting Crew
- Retail Expert #84: Patrick Crane, CEO, Love Sew
- Retail Expert #85: Robert Johansson, CEO & Tech Expert, imgkits
- Retail Expert #86: Shiv Gupta, Marketing Director, Incrementors Lead Generation
- Retail Expert #87: Yuvi Alpert, Founder, Creative Director & CEO, NoΓ©mie
- Retail Expert #88: Becky Brown, CEO & Co-Founder, ShoppingKim
- Retail Expert #89: Kathryn McDavid, CEO, Editorβs Pick
- Retail Expert #90: Leanna Serras, Chief Customer Officer, FragranceX
- Retail Expert #91: David Bitton, Co-Founder & CMO, DoorLoop
- Retail Expert #92: Susan Smith, Marketing Manager, Velden Engineering
- Retail Expert #93: James Khoury, CEO, Zendbox
- Retail Expert #94: Andy LaPointe, Owner & Director of Marketing, Traverse Bay Farms
- Retail Expert #95: Kyle MacDonald, Director of Operations, Force by Mojio
- Retail Expert #96: Sara Shah, Co-Founder & Co-CEO, Journ
- Retail Expert #97: Chris Muller, Director of Audience Growth, DoughRoller
- Retail Expert #98: Gerrid Smith, Chief Marketing Officer, Joy Organics
- Retail Expert #99: Angelina Mahany, CEO & Founder, Angieβs Showroom
- Retail Expert #100: Rohit Bimbra, Founder & CEO, HomeHealthcareShoppe.com
- Retail Expert #101: Mark Daoust, CEO, Quiet Light
Key insights: The top Retail Trends of 2022-2023
The Top 10 Retail Trends of 2022-2023, as predicted by our experts, are:
- Retail Trend #1: AR/VR Shopping
- Retail Trend #2: Omnichannel Experience
- Retail Trend #3: Social Commerce
- Retail Trend #4: Personalization
- Retail Trend #5: Contactless Shopping
- Retail Trend #6: Influencer Marketing (Livestreaming, TikTok/IG Marketing)
- Retail Trend #7: Voice Commerce
- Retail Trend #8: Customer Experience Optimization (CXO)
- Retail Trend #9: BNPL (Buy Now Pay Later)
- Retail Trend #10: Same-Day Delivery
Other emerging retail trends of the industry:
- Private Labels
- Blockchain/Cryptocurrency/Digital Wallets
- Virtual Fitting Rooms
- Supply Chain Optimization
Other key observations & useful insights:
- 3 out of 5 top retail trends of 2023 were also included in 2021’s top retail trends list.
- Omnichannel is steadily for the third year in a row among the top three retail trends.
- BNPL recorded a significant YoY rise, despite not getting a single vote in 2021. This highlights the industry’s potential, adoption rate, and maturity against this retail trend within the last 12 months.
- Total retail trends spotted: 172
- Retail trends per expert: 1.71
- Unique retail trends spotted: 65
- Total retail professionals involved: 101
- Background of the experts interviewed: retailers, agencies, B2B retail SaaS
Retail Expert #1: Brian Dean, Co-Founder, Exploding Topics
Co-Founder, Exploding Topics
“The omnichannel approach is automation’s soul mate.”
Create an Omnichannel Experience
The omnichannel approach is automation’s soul mate. They require and complement one another, resulting in a superior e-commerce experience for both buyers and merchants. To sell on marketplaces, stick to the tried-and-true method of investigating buying retail trends as well as consumer needs, concerns, and priorities, which are changing faster than ever in 2022.
You can make all of your channels – including marketplaces – into a single purchasing experience by offering consistent information across all of your sales channels, high-quality visual materials, and a consistent brand image. It’s also crucial to give them a method to transfer across channels: from online ads to the marketplace, from social media to your virtual store, and so on. We gained up to 166% more attention from the user with an omnichannel approach than with a single-channel sales approach.
Retail Expert #2: Sasha Quail, Business Development Manager, Claims UK
Business Development Manager, Claims UK
“Social commerce has offered hyper-personalized end-to-end buying experiences based on a wealth of real-time customer data.”
Native buying experiences on a social media site are referred to as social commerce. It allows customers to purchase online in a more seamless manner. Users may make purchases directly from the social networking app or site, rather than going to a third-party website. The barriers between app users and retail consumers blurred as media platforms became the one-stop shop for real-time engagement, interesting content, and purchasing inspiration. As a result, social commerce has offered hyper-personalized end-to-end buying experiences based on a wealth of real-time customer data. The customer journey has flipped on its head. 90% of product research and decision-making is now accomplished before customers enter a store.
The popularity of social commerce is on the upswing. We’ll see cooperation between Shopify and TikTok, as well as Facebook businesses, in 2020. By the close of 2021, sales of social commerce in the United States are predicted to have increased by 35%, surpassing $36 billion.
Retail Expert #3: Milena Farber, Social Media Marketing Manager, Namogoo
Social Media Marketing Manager, Namogoo
“Shoppers expect personalization. Leveraging this along with multichannel selling creates opportunities to connect with customers wherever they are in their journeys”
It’s the end of the year and I’d like to share with you where we see eCommerce heading in 2022!
- Multi-Channel Personalization: There’s no way around it- shoppers expect personalization. Leveraging this along with multichannel selling creates opportunities to connect with customers wherever they are in their journeys, increasing conversion rates and improving customer loyalty.
- Increased use of AI: Investing in Artificial Intelligence and Machine Learning to scale workflows and processes. By next year, online sellers are expected to spend more than $7 billion on AI alone, giving retailers the power to deliver data-driven customer experiences.
- Rise in Mobile Shopping: Shoppers use mobile devices at all stages of their digital journeys, from product investigation to purchase. In fact, almost 73% of eCommerce purchases happen on a mobile device. Be sure to invest in and optimize your mobile sites.
- Investing in Intent and First-Party Data: Due to recent iOS updates and increased global regulations around the use of 3rd party data and cookies, eCommerce marketers will be looking to intent and first-party data collection to overcome this obstacle and deliver enhanced and personalized customer experiences.
Retail Expert #4: Olga Dogadkina, Founder, Emperia
“Introducing productivity tools and real-life applications to virtual reality could dramatically improve the rate of adoption creating a more connected user experience.”
People are realising that this is the future and that virtual reality can be integrated into every step of the cycle; design, production, wholesale, sales. It’s accessible and sustainable in that sense. But also, it’s about creating a connection with something that people might not be able to physically reach.
This e-commerce shift was already imminent before, but the pandemic has catalysed it. Brands at the premium end like Burberry (who we’ve worked with) and even high street retailers like Zara are experimenting.
Beyond the improvements to hardware, i.e. better lenses, higher screen resolution etc, the utilitarian value of VR software is rather limited. Up until now, we’ve seen VR being mainly the domain of gamers; introducing productivity tools and real-life applications (such as shopping, learning, medical) to virtual reality could dramatically improve the rate of adoption creating a more connected user experience.
Retail Expert #5: George Mirotsos, CEO, ContactPigeon
“Monitoring visitor behavior across all digital and physical channels is a must in 2023 and will aid retailers in understanding how their customers’ habits shift between different touchpoints.”
Surely 2022 brought forth a lot of new and exciting retail trends, but it also expanded the possibilities of some already existing ones. Now that eCommerce is facing a steady decline, retailers have to re-evaluate their strategies and invest in technological advancements that will produce maximum results, while offering the best possible customer experience.
The retail trends that have emerged from this digital renewal include a combination of hyper-automation with the capabilities of omnichannel engagement. Monitoring visitor behavior across all digital and physical channels is a must in 2023 and will aid retailers in understanding how their customers’ habits shift between different touchpoints. The next step for a complete customer-centric approach is the hyper-automation of personalized and targeted marketing campaigns with the use of data, AI, and machine learning. Last but not least, chatbots are a very valuable tool that can act as the perfect mediator for a seamless customer journey and deliver top-notch customer satisfaction.
Retail Expert #6: Najla Kayyem, Senior Vice President of Marketing, Pacific Retail Capital Partners
Vice President of Marketing, Pacific Retail Capital Partners
“Omnichannel sales and BOPIS (buy online pickup in-store) will continue to be an essential key to success”
The future of shopping centers and in-person shopping: instore /IRL shopping is still an experience many people are seeking out currently and we are seeing positive retail trends for retailers throughout our US shopping centers. However, people are looking for a different experience as they journey away from their homes. Consumers will experience shopping centers with more open green space and communal areas with year-round outdoor seating. Mixed-use of the space with pop-up shops to bring local and small businesses the opportunity to sell directly to consumers must be also included in the retail trends of 2023. Pet centers, entertainment areas, senior services, and wellness continue to thrive.
Omnichannel sales and BOPIS (buy online pickup in-store) will continue to be an essential key to success and centers will continue to expand areas to assist in creating ease of experience for their customers. Livestream shopping /virtual reality. With the rise of influencer marketing and social media marketing, consumers have adapted to new ways to experience products and make purchases. Customers have become channel agnostics and want to shop when and how is most convenient for them.
Retrofit, Reposition and Redevelop are the new reduce, reuse, and recycle. Brands must rethink how brick-and-mortar spaces are being used to create elevated and efficient experiences for their customers from try-ons to checkout. Shopping centers need to smartly use their space to create a safe and engaging customer experience.