5 eCommerce Summer Marketing Ideas to Heat Up Your Sales

eCommerce Summer Marketing Idea

After recent Mother’s Day sales and rush to be GDPR compliant, eCommerce marketers are left to wondering how to generate the next campaign hype. Patience is the name of the game if you’re an eCommerce marketer or owner trying to drum up some extra business with summer promotions or other summer marketing ideas. Internet lore holds that people spend less time on the web over the summer months, and consequently, do less shopping. But that may just be a self-induced fallacy to drive an industry-wide break   Turn around the summer slow season Official internet statistics are hard to find

Continue reading

Marketer Spotlight: Meet Celestino’s Thanasis Paraskevopoulos

Marketer Spotlight Thanasis from Celestino

Digital marketing is an exciting yet challenging field that calls for techs, creatives, analysts and business minds alike. In this new “Marketer Spotlight” series, we offer a peek into a marketer’s day to day life. We interview professionals within eCommerce marketing to learn more about the path they’ve taken, their inspirations, challenges and goals, and their tips to success in this demanding profession. We are proud to kick off the series with Thanasis Paraskevopoulos, currently marketing director at Celestino, a long established Greek fashion house. In the Marketer Spotlight: Thanasis Paraskevopoulos   Don’t be deceived by his youthful look. Thanasis is a renowned veteran

Continue reading

Super (Daddy) Cool Father’s Day Email Subject Lines for eCommerce

Fathers Day Email Subject Lines for eCommerce

Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake. According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending reached an all-time high in the USA at $15B in 2017, nearly doubling from the decade before. This

Continue reading

eCommerce Lead Nurturing Emails Best Practices 2018

eCommerce Lead Nurturing Emails Best Practices

If you’re in any kind of online business today, you should know about the importance of lead nurturing emails and the best practices on how to design successful nurturing sequences. Why? The reason is simple. In the landscape where competition is just one search or clicks away, rarely do a business score a sale on the first outreach or visit session. Or the second. But with a consistent lead nurturing strategy, you can turn the corner for your marketing efforts. A DemandGen report showed that 4%-10% higher response rate when measured against solitary email campaigns. Ecommerce owners and marketers, even those using

Continue reading

Best Checkout Pages in eCommerce [2018 Edition]

Best Checkout Pages in 2018 eCommerce

Attaining the best eCommerce checkout is not a one and done deal. Achieving the best checkout pages requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at check out pages while others overlook the functionality of this all-importance page. Many e-shops focus instead on the front-end by creating an attractive and functional interface with an engaging site experience. But if you can’t close the deal, all that design work is for naught. Competition for eCommerce is increasingly global, and if you’re not constantly testing and refining the checkout

Continue reading

36 Catchy Mother’s Day Subject Lines for eCommerce

Mother's Day subject lines

Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US. In 2017, the total spend on Mother’s Day is estimated to be $20B+ in the US. For eCommerce retailers, this is one occasion not to be missed. If you are still refining your email campaigns and looking for some inspirations, then this post is for you. We’ve gathered 36 ideas for Mother’s Day subject lines that you can use in your next campaign. Mother’s Day Subject Lines Last Min Deals Don’t forget Mom this year [Free Shipping on $50+]

Continue reading

7 Must-Have eCommerce Follow Up Emails Every eShop Needs

eCommerce Follow Up Emails

Follow up emails are a must-do in the digital age whether you’re selling via cold contact, pursuing a job, following up with a prospect or existing customer. In eCommerce, follow up emails are essential for customer activation, retention, and repeat business. Sending effective follow up communications after key actions by customers is essential because it shows you’re listening and catering to their needs. From abandoned shopping carts, to customer reviews, and even complaints, any time a customer interacts with your eShop, reaching out promptly to them is critical to keep the dialog going. This will drives transactions and, ultimately, satisfaction. In this article,

Continue reading

The GDPR FAQ: Answers for Upcoming Changes

GDPR FAQ

Anytime a sweeping new law goes into effect throughout the European Union; there will be questions and concern regarding who the law applies to and how it is to be implemented. When the subject matter is something as timely and politically volatile as consumer data protection requirements, the level of overall anxiety rises considerably. That’s why we are putting together the GDPR FAQ. Here are the answers to questions most people are asking about the GDPR. The GDPR FAQ: All the questions that baffle you GDPR FAQ 1. What is GDPR? Answer: GDPR, which stands for General Data Protection Regulation, is

Continue reading

Email Deliverability Best Practices in 2018

Email Deliverability Best Practices

The invention of email is undeniably one of the most noteworthy innovations in the history of business communications, allowing companies from anywhere in the world to reach out to potential customers at little to no cost. But the meteoric rise of email created some real pitfalls that may not be readily apparent to the average user. In a previous post, we covered 5 simple email deliverability best practices while in this post, we discuss this sole key metric defining the success of email marketing with an updated list email deliverability best practices for 2018. What is Email Deliverability? One of

Continue reading

The Complete GDPR eCommerce Checklist

The GDPR eCommerce Checklist

The most important and sweeping change in digital privacy regulation in the world will come into effect on May 25th of this year in the EU. We’ve already published a GDPR FAQ to help you understand it but we also decided to also release a GPDR eCommerce checklist to get your back covered. The EU General Data Protection Regulation (GDPR for short) is transforming the way we treat digital data and affecting practically any website or organization that collects, stores and uses customer data. This includes a majority of eCommerce stores, as GDPR applies not only to European organizations but to

Continue reading