The best summer marketing campaigns for eCommerce [2019]

summer marketing campaigns

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to grow your brand’s customer engagement this summer. Summer marketing campaigns we’re loving A unique summer marketing campaign for eCommerce is sure to grab the attention of your audience. Let’s look at our top 3 picks of the best summer marketing campaign examples that have nailed it, and how you can replicate those recipes! Summer marketing campaign #1: Leh Berry: Beat the Heat    Why we liked it:  For your

Continue reading

The Marks and Spencer eCommerce Case Study: 3 Growth Lessons for Retailers

Marks and Spencer eCommerce Case Study

The Marks and Spencer eCommerce case study serves as an inspiration to every eCommerce marketer. The old saying: “It’s better late than never,” comes to mind. It’s a tale of failures and comebacks. That’s what makes the Marks and Spencer eCommerce story so interesting.   Article Outline: eCommerce 101: Why you need to create a seamless shopping journey The history of a retail giant The Marks and Spencer eCommerce strategy for scaling growth eCommerce growth lessons for every eCommerce Manager Marks and Spencer business news stats you should know In Conclusion eCommerce 101: Why you need to create a seamless

Continue reading

Omnichannel eCommerce Marketing Guide for Retailers [2019]

Omnichannel eCommerce marketing

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce is the future, and how to get started with omnichannel marketing. Table of Content Amazon, again, leads the way What is Omnichannel eCommerce Marketing? Omnichannel vs Multichannel eCommerce Benefits of Omnichannel eCommerce Marketing eCommerce omnichannel trends worldwide 2 great Omnichannel eCommerce examples to get inspired from Designing your Omnichannel Strategy in 2019 An Omnichannel approach is the only

Continue reading

ContactPigeon Wins Superbrands Greece 2019

ContactPigeon wins Superbrand Greece

ContactPigeon is pleased to announce that we have been awarded the prestigious Corporate Superbrands 2018-19. Superbrands is an international institution established in 1995.  They are part of the world’s largest independent adjudicator of branding and prides themselves on commissioning independent research to identify each country’s exceptional corporate brands. Participation with Superbrands is by invitation only. Each year, Superbrands selects only the most outstanding companies in their field in each country to participate for the Superbrands Award. They have been rewarding companies in Greece for their commitment to outstanding quality, consistency and creating trustworthy brands since 2005. Consumers and suppliers worldwide look for the

Continue reading

Scaling like GaryVee: 6 Tactics You Can Copy [Success Story]

Scaling like GaryVee

GaryVee is an entrepreneurial celebrity. He is a rock star and leader of the digital marketing and social media industry. He created and scaled an empire from scratch. The result? An inspirational success story (btw: have you checked out our Zara story?). GaryVee is one of the most influential and motivating business Gurus of all time. However, his story is much more than a young man’s tale of luck. It’s also more than him taking over his father’s small-time wine shop and using digital marketing to skyrocket annual sales from $3M to $60M. Marketers worldwide look to GaryVee for ideas. He’s an inspiration. The biggest lesson he

Continue reading

5 Father’s Day Marketing Ideas for Ecommerce

Fathers Day Marketing Ideas

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2019 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

Continue reading

4 Mother’s Day Marketing Campaigns We Loved

Mother's Day Marketing

Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce retailers, this is a great opportunity to get creative and lure shoppers to your site. How? It starts with developing and implementing an awesome, mobile responsive Mother’s Day marketing campaign. Running low on creative ideas? Well, that’s why we have curated top 4 picks of effective Mother’s Day marketing campaigns to get you inspired enough to create the “mother” of all marketing campaigns. We will walk through what makes each of the Mother’s Day marketing campaigns effective in

Continue reading

How ZARA Dominates the Ecommerce Fashion Industry

Zara ecommerce

When it comes to the high-street fashion brands, Zara dominates the scene. The brand is at the forefront of offering the latest fashion trends, high-quality products and, most importantly to consumers, awesome affordability. So, how did the brand grow from humble beginnings to become the number one fashion retailer in the world — not to mention setting the global standards for success with their Zara eCommerce channel? The story might surprise you… The connection with Zorba the Greek It all started in 1963 when Amancio Ortega opened a dress-making factory, Inditex, in Spain. In 1975, rumor has it that Amancio

Continue reading

Eggscellent Easter Marketing Ideas for eCommerce

Easter marketing ideas

It’s that time of year again where bunnies lay chocolate eggs and eCommerce managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for eCommerce marketers to create an eggscellent Easter marketing campaign? Simple. Easter has become one of the most profitable retail holidays of the year. When it comes to inspiration for creating your own hoppin’ 2019 Easter marketing campaigns, we’ve got you covered! In this post, we’ll look at the latest consumer trends and statistics during the Easter season. Then, we’ll take a “peep” into the success story of Zara fashion

Continue reading

Finding the Right Mailchimp Alternative for Shopify [Transition + Special Offer]

Mailchimp alternative for Shopify

Breaking up isn’t easy. And, if you are using Mailchimp for Shopify, you’ve already learned the news: Mailchimp and Shopify are getting a divorce. The bottom line is that MailChimp will cut off native integration with Shopify as of May 12th, according to a statement they released on March 22nd. For Shopify merchants using Mailchimp, this means that you are left in need of an Mailchimp alternative for Shopify — fast. The good news is that there are more fish in the sea and Mailchimp alternatives for Shopify merchants. Marketers currently using Mailchimp for Shopify now have the perfect opportunity

Continue reading