Best Personalized Shopping Experiences in Retail

Best-personalized-shopping-experiences-in-retail

eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not meet the desired demands, customers will find another company that does. 75% of customers say that they prefer brands to use their advertisements and offers to create a personalized shopping experience. Additionally, customers will agree to have phone apps track their activity to receive targeted ads, specific to their interests. Therefrom, it is safe to deduce that a lasting personalized shopping experience is preferred

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IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top

IKEA omnichannel strategy

We have already talked about the value of case studies before, but we cannot stretch enough how our readers can benefit from our complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about retail giants is our cup of tea. Therefore, this time we will extensively inspect IKEA, a conglomerate mostly known for its ready-to-assemble furniture, kitchen appliances, and home accessories. The IKEA omnichannel strategy is an exemplary model that made the brand the leading furniture retailer in Europe and one of the most valuable retail brands in 2021 worldwide. As you can imagine,

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20 Brick and mortar marketing strategies that (actually) work

brick and mortar marketing

The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously threatened but do not be alarmed, because, thankfully, customer behavior never ceases to amaze. Despite the preference for the digital, 55% of online shoppers remain strong advocates of classic stores, as they can directly interact with a product. Traditional retail practices seem to be returning to their former glory as social distancing restrictions diminish. Customers will always appreciate the benefits of some old-school shopping, like

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Product page best practices: The 38 most efficient tactics to replicate in 2021

Retail in 2021 doesn’t look quite like it did before COVID took over eCommerce. Online shopping is at an all-time high, even after lockdowns have eased. In the modern digital era and the sudden development of eCommerce due to recent events, a brand’s conversion rate is greatly affected by its website and therefore its product page design. A company’s digital image speaks volumes to the consciousness of the consumers, with regards to trust, quality, and overall experience. As a result, businesses need to make the most of this by implementing product page best practices and conversion rate optimization (CRO) campaigns

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Retail Statistics 2021: the 100 Most Insightful Stats You Shouldn’t Ignore

retail-statistics

Without a doubt, the global pandemic has had an unprecedented impact on our lives and this new reality could not leave the retail industry unaffected. Essential goods sales rose immensely, thousands of businesses closed, and an increasing number of individuals began shopping online rather than in person, shifting the consumer spending habits as we knew them.  Due to this overall turmoil, the latest retail business statistics for 2021, could prove to be a great source of advice for any retail and eCommerce executive, since they reflect radical and volatile changes in customer behavior. Thus, they could be vital for a

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Boots: The omnichannel marketing strategy behind UK’s leading pharmacy retailer

Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, or Farfetch, can provide valuable information to retailers and marketers alike. A collection of case studies that consists of tried-and-true, successful marketing strategies creates a roadmap for recreation and implementation. eCommerce marketers can obtain useful data and inspiration through extensive research on retail experts such as Boots, a brand that has survived the test of time for 172 years. At ContactPigeon, we love analyzing top retailers and brands so today we will continue our journey with the UK’s ninth biggest retailer by revenue. Therefore, this case study is

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How to improve customer engagement in retail [30 Examples]

It’s no wonder that 78% of the customers prefer the omnichannel customer engagement approach as it helps them connect with their favorite brands in multiple ways. Consequently, this percentage justifies the increasing number of companies investing in the omnichannel experience. In 2020 the rate jumped from 20% to 80%, with the vast majority of retail experts grinding to find an answer to a very serious question; how to improve customer engagement and why it is so important.  If we were to define customer engagement we would say that it “refers to the combination of behavioral responses with an emotional context”

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Retail Customer Engagement Statistics: All the Stats You Need to Know

retail customer engagement statistics

What’s at the heart of any business? Products, services, profits? All of these things are important, but at its core, a business is about people. The way you engage with your customers will shape the future of your company, in more ways than one. It only takes a matter of minutes for an unhappy customer to post about their experiences online, devastating the value of your brand on a public platform. On the other hand, customers can boost your brand image with positive reviews and continued loyalty.  Engaging with your customers will tell you a lot about them too—their pain

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13 Effective Omnichannel Customer Engagement Strategies for Retailers

retail customer

When 80% of sales consistently come from 20% of your existing customers, it goes without saying that keeping those buyers around and engaged is a top priority. Retail customer engagement strategies drive retention rates, and with 86% of consumers reporting they’ll pay more for a better brand experience‌, it’s an open opportunity to form lasting relationships with customers and increase your bottom line. Since the pandemic hit every retailer hard, changing the retail world as we know it, optimizing your business’s omnichannel strategy and finetuning your customer engagement plan can have a bold difference in your quarterly and yearly results.

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John Lewis Omnichannel Strategy: How the UK’s top homeware retailer has reached the top

john-lewis-omnichannel-strategy-case-study

The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose & Partners supermarket chain, and other retail-related businesses. The first store was opened in 1864 in the famous Oxford Street and since then the brand has had 52 department stores and 332 supermarkets across the United Kingdom. This success, of course, is not based on sheer luck, but on careful, strategic planning and innovative thinking. The John Lewis omnichannel strategy is an example to be imitated and this case study is dedicated to the individual components of that prosperity. Just

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Retail best practices: Nailing your Summer Marketing

summer-marketing-best-practices-retail-contactpigeon

Without a doubt, this summer will be different from the previous one and hopefully better. The COVID-19 vaccine brought a sense of optimism in the consumers that are eager to return to their pre-pandemic summer habits. After a tiresome winter, we all crave some summer “revenge shopping” and a much-needed holiday. Seasonal summer sales tend to be a “smoother” period for balance sheets, but there is always space for hot summer marketing campaigns to monetize. So we decided to create a list of summer marketing best practices for retail.  Even in the summer, digitality is still king with the majority of travelers

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9 Father’s day marketing campaigns we will never forget

best-fathers-day-campaigns-contactpigeon

It goes without saying that every day is a good day to show our appreciation to those that brought us to this world, namely our parents. But in the grim COVID-19 era, social distancing and restrictions have given us additional motivation to acknowledge our family members and make the best out of the circumstances. According to the NRF, in the US, 75% of the population seem to agree with that idea and wish to celebrate this year’s Father’s Day.  Moreover, the Federation suggests that in 2021 the total spending is expected to reach the incredible amount of $20.1B and that

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ContactPigeon partners with Athens University of Economics & Business to Bring Real-World Practices To Omnichannel Marketing

ContactPigeon Omnichannel Marketing Education

We are thrilled to announce that ContactPigeon Omnichannel Platform will be offered as part of the new digital marketing & communications curriculum at Athens University of Economics & Business. As digital marketing trends and technologies evolve rapidly, the traditional classroom teaching of marketing theories and concepts are no longer sufficient. In recent years, universities worldwide are renovating their marketing curriculum to include innovative new technologies and real-world projects to produce market-ready graduates. The department of Marketing and Communication at Athens University of Economics & Business recently overhauled its curriculum by introducing courses emphasizing Business Analytics and Digital Marketing. The new

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The Coronavirus Survival Guide for Retail [Infographic]

COVID-19 Survival Guide for Retail

With the outbreak of COVID-19, the retail sector has entered uncharted territory with the temporary closure of physical stores and the slowdown of consumer spending on broad scales. Undoubtedly, there will be tough challenges ahead. That’s why we decided that the best way to help is by offering ideas on the topics that we know well: customer engagements and online conversions. We call this the Coronavirus survival guide for retailers, and we hope it will bring some benefits to your business during these difficult times. May 2020 Update: We  analyzed more than 30M online transactions to understand how COVID-19 affected

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10 Top eCommerce Events in London You Shouldn’t Miss in 2020

Top 10 eCommerce events in London in 2020

For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with marketing and eCommerce events to attend in 2020. While we may not be able to help with gifting, we can certainly help with the events. Here are the 10 most anticipated eCommerce events in London for 2020 to guide your calendar planning. The UK eCommerce ecosystem in numbers Below are some useful insights about the eCommerce in the UK, to help you understand why London is the best place to be for eCommerce in 2020. So, let’s let the

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Tesco Case Study: How an Online Grocery Goliath Was Born

Tesco case study

Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco has made its mark with a sophisticated online grocery strategy that enables seamless digital shopping. There’s a lot that can be gleaned from Tesco’s eCommerce efforts. In this Tesco case study, we highlight the retailer’s long-term emphasis on customer service, which can be seen not only in its physical locations but also in its eCommerce strategy. Table of Contents – Summary A

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24 Holiday Newsletter Ideas to Cheer Up the Season

Holiday newsletter ideas

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. This odd year, more than ever, retailers and eCommerce brands need to create the most engaging experiences and campaigns possible, to attract consumers’ attention. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 24

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Ecommerce Checkout Flow: A Designer’s Checklist

eCommerce Checkout Flow Design Checklist

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout

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7 Creative Black Friday Strategies for Retailers

Black Friday Strategies for Retailer

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries are participating in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales. That’s why in this post we gathered a great list high converting Black Friday strategies for eCommerce retailers to inspire your upcoming Black Friday campaign.

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Fashion Ecommerce Marketing: 5 Automation Flows That (Actually) Work

Fashion eCommerce Marketing

Fashion is one of the industries that has seen constant economic success over the past decade. In 2018 alone, the global online fashion market has brought in $484 billion, representing 27% of total fashion retail sales occurred online. While the fashion industry enjoys great profitability, the margins are facing pressures from new entrants and competitive landscape. Considering that the global fashion market online is predicted to reach $765 billion by the year 2022 (a 58% increase from today) every marketer needs to have the latest tools and strategies to boost their fashion eCommerce marketing. Savvy marketers understand that marketing automation is no longer

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