The 55 Best Omnichannel Statistics for Retailers

omnichannel stats

Welcome to the future of retail, where the intersection of technology and consumer behavior has given rise to a new reality that demands adaptability and innovation. In the commerce and eCommerce ecosystem, omnichannel strategies have emerged as a game-changer, reshaping how retailers connect with their customers. In 2024, the significance of omnichannel retailing cannot be overstated, as consumers seamlessly transition between online and offline channels.  Thus, the need for a cohesive and integrated approach has never been more pressing. In this blog post, we delve into 55 crucial omnichannel statistics for retailers, exploring the vital role these strategies play in not only surviving but thriving in the competitive market. 

As we unravel these statistics, you’ll gain insights into the tangible impact on sales, customer loyalty, and brand perception. Join us on this enlightening journey through the numbers that define the retail landscape in 2024, showcasing why adopting an omnichannel approach is no longer an option but a must-have weapon in your arsenal.

Top omnichannel statistics: Key takeaways


Statistics underscore the growing significance of omnichannel strategies for retailers in meeting and surpassing consumer expectations and skyrocketing sales across diverse channels. Check the figures below to get a grasp of the hottest data-driven takeaways.

  • 87% of retailers recognize the critical nature of an omnichannel marketing strategy for their success.
  • Marketing campaigns employing an omnichannel approach report a remarkable 494% higher order rate compared to those launched on a single channel.
  • Over 50% of shoppers engage with four touchpoints before making a purchase, and the average shopper utilizes nearly six, underscoring the pivotal role of multiple channels for retailers.
  • 54% of consumers are inclined to search for a product in-store and purchase online, while 53% prefer to explore a product online and complete the purchase in-store. This trend highlights the profound impact of seamless shopping experiences across channels.
  • The retail omnichannel market generated an estimated $8 billion in revenue in 2022, with projections soaring to $27 billion by 2023. This robust growth signifies the rapid expansion and untapped potential within the realm of omnichannel retail.

Omnichannel statistics: How to get the maximum out of them

As executives go through the latest omnichannel retail statistics, they have to seamlessly translate these insights into actionable strategies. Let’s explore how a CFO can turn these insightful figures into tangible initiatives for optimal business impact.

Data-driven decision-making

Use omnichannel statistics as a foundation for data-driven decision-making. Equip your team with insights into customer preferences and behaviors, empowering them to make informed choices that align with the overarching omnichannel strategy.

Invest in technology and infrastructure 

Develop a robust omnichannel infrastructure that ensures the availability, usability, integrity, and security of the data across multiple channels. This tactic will help retailers collect and unify valuable data from various sources, such as stores, products, suppliers, and customers, to build a single, coherent, 360º customer profile.

Strategic resource allocation


Leverage statistics on channel effectiveness to allocate resources strategically. Identify high-performing channels and invest resources accordingly to maximize ROI.

Personalized customer engagement

Use data on touchpoints and consumer behavior to create personalized customer engagement strategies. Tailor marketing efforts based on the most frequented channels, enhancing the overall shopping experience.

Optimizing inventory management

Analyze statistics related to in-store and online purchasing preferences to fine-tune omnichannel inventory management. Ensure the right products are available in the correct locations to meet customer demand seamlessly.

Technology integration for seamless experiences

Explore statistics on consumer preferences for in-store and online interactions to guide technology integration. Implement seamless technologies that bridge the gap between physical and digital channels, enhancing the overall shopping journey.

Cross-channel marketing synergy

Identify opportunities for cross-channel marketing based on statistics highlighting consumer behaviors. Develop integrated marketing campaigns that span multiple channels, ensuring a cohesive brand presence and message.

In-store shopping stats

Offline retail sales in the US hit $3.6 trillion in 2022, projected to reach $4.2 trillion by 2028

Despite the surge in digital advancements and the rise of eCommerce, the substantial growth in offline retail sales signals the enduring strength of traditional brick-and-mortar commerce. Contrary to predictions of decline, this resilience showcases continued relevance and the importance of physical retail spaces in the evolving retail landscape.

About 80% of US retail sales still come from physical stores

After the COVID-19 restrictions, brick-and-mortar retail experienced a more robust growth compared to eCommerce. As it turns out, consumers returned to the physical stores post-pandemic, and in-person transactions emphasize the enduring significance of brick-and-mortar stores in retail.

24% of consumers prefer interacting with products before purchasing

As we’ve seen, the significance of physical engagement influences customer buying decisions, impacting consumer habits and behavior. It emphasizes that a successful retail store extends beyond mere transactions, highlighting the importance of crafting a holistic and positive in-store experience to effectively drive sales.

35% of shoppers visit physical stores seeking an enjoyable experience

Deliberately choosing to engage in physical retail, consumers are driven not merely by the need for products but by a desire for a holistic and enjoyable shopping experience. These shoppers prioritize the sensory engagement, personalized interactions, and ambiance that brick-and-mortar stores uniquely offer. 

In 2022, more than 40% of brands intended to invest in technology investments to elevate the in-store shopping experience 

The intended focus was not only on modernizing operational aspects but, more importantly, on elevating customer engagement and satisfaction. These investments encompassed cutting-edge solutions such as augmented reality displays, interactive kiosks, and personalized mobile applications, with the ultimate goal of creating a technologically enriched and customer-centric environment.

BOPIS (buy online, pick up in-store) statistics

58% of shoppers opt for flexible blended shipping choices, such as BOPIS

This preference reflects a growing demand for flexibility in the fulfillment process as customers seek convenience and control over their shopping experiences. Blended shipping approaches not only cater to varied consumer schedules but also bridge the gap between online and offline channels, aligning with the evolving expectations of the modern shopper.

When customers visit a store for order pickup, 47% of them make additional purchases

Buy Online, Pick Up In-Store (BOPIS), or click-and-collect services boost sales and average order value (AOV). According to the 2022 Global Digital Shopping Playbook, nearly half of those utilizing BOPIS end up making additional purchases during their in-store visit.

In 2022, consumers in the United States contributed over $95 billion to BOPIS transactions

Constituting 9% of the total eCommerce sales for that year, BOPIS is shaping consumer spending habits. We anticipate the substantial $95+ billion expenditure to rise in the coming years, with projections exceeding $154 billion by 2025.

Social commerce stats


By 2025, the global social commerce market is projected to reach $2.1 trillion 

With a subsequent surge to $2.9 trillion in sales worldwide by 2026, this substantial growth trajectory reflects the escalating influence and economic impact of social commerce worldwide. 

59% of consumers engaging in social commerce express a higher likelihood of purchasing from a small business

Opposed to online shopping through traditional channels, more than half the customers are more inclined to support small businesses, even if they are not familiar with them. 

44% of buyers are willing to purchase something from an unknown brand during social commerce shopping

Social commerce strongly influences buyers, compelling them to make purchases that they wouldn’t otherwise. 59% of consumers express a greater likelihood to buy from a small business when engaging in social commerce.

Excluding China, the UK commands the largest portion, accounting for 35.9% of total sales generated via retail commerce

The size of the global social commerce market is anticipated to experience continuous growth in the coming years. By 2026, the global social commerce market is projected to witness an increase at a faster rate of 35.3%.

70% of buyers in the United States acknowledge turning to social media for gift inspiration

The rapid expansion of social commerce through the emergence and growth of platforms such as TikTok Shop, Instagram Shop, Pinterest Shop, and Facebook Marketplace proves that social commerce can influence consumer spending and behavior ahead of the holidays.

60% of Gen Z and 56% of millennial shoppers utilize social media for their holiday shopping

The latest and more tech-savvy generations have embraced social platforms. Especially Gen Z has turned to TikTok not just for entertainment, but also for discovering new brands through their favorite influencers.

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eCommerce omnichannel statistics

  • Businesses employing omnichannel customer engagement strategies manage to retain a staggering 89% of their customer base
  • 42% of retail executives allocate up to half of their marketing budget specifically to fuel omnichannel initiatives.
  • 98% of Americans seamlessly transition between various devices on the same day, emphasizing the prevalent trend of multi-device usage in daily life.
  • About 22% of online shoppers make purchases weekly, indicating a consistent shopping frequency. The percentage increases when considering monthly buying habits, with 29% of online buyers making a purchase once a month.
  • By 2033, an estimated 64% of spending is projected to occur online. The current online consumer spending rate is 58%, indicating a continuous and upward trend in digital shopping.
  • A majority, encompassing 55% of consumers, express a desire to browse products online while concurrently checking for availability in nearby local stores.
  • Companies with better omnichannel customer engagement strategies witness an impressive conversion, with 89% of buyers transformed into loyal and returning customers.
  • A significant 40% of consumers initiate their buying journey by delving into online browsing, highlighting the pivotal role of digital platforms in shaping purchase decisions.
  • The lifetime value of omnichannel shoppers surpasses that of single-channel counterparts by a substantial 30%, underlining the enduring impact of a multifaceted approach to shopping.
  • Companies boasting exceptionally robust omnichannel customer engagement witness an impressive 9.5% year-over-year surge in annual revenue, significantly outpacing the 3.4% growth observed in weaker omnichannel counterparts.
  • Similarly, companies with robust omnichannel strategies experience a notable 7.5% year-over-year reduction in cost per contact, a stark contrast to the marginal 0.2% year-over-year decrease observed in weaker companies. This highlights the cost-efficiency advantages associated with a well-implemented omnichannel approach.
  • Despite the rising demand for omnichannel experiences, only a mere 8% of retailers can consistently provide real-time omnichannel services, reflecting a notable gap in industry capabilities.

Personalization statistics

  • 32. Precisely 61% of high-growth companies are leveraging first-party data to enhance their personalization strategies.
  • 60% of consumers express a strong likelihood of becoming repeat customers when exposed to a personalized shopping experience, underscoring the impact of tailored interactions.
  • 80% of consumers willingly share their personal data in exchange for exclusive deals or offers, highlighting the value placed on personalized benefits.
  • 74% of eCommerce companies have implemented website personalization programs, showcasing the widespread recognition of the importance of tailored online experiences.
  • The recommendation engine market is poised to reach a substantial $12 billion by 2025, emphasizing this sector’s significant investment and growth potential.
  • Companies integrating effective personalization strategies can potentially generate up to 40% more revenue, showcasing the substantial financial benefits associated with tailoring experiences for customers.
  • Personalization has the potential to deliver five to eight times the Return on Investment (ROI) on marketing spend and lift sales by 10% or more, further emphasizing its pivotal role in marketing strategies.
  • A remarkable 90% of consumers express a willingness to share their behavioral data, provided additional benefits are offered, illustrating the importance of value exchange in the context of data sharing.
  • Another 90% of consumers are open to sharing their behavioral data if the associated benefits make their shopping experiences more affordable or easier, highlighting the importance of perceived value in consumer decision-making.
  • Personalized CTAs for individuals exhibit a remarkable 202% higher conversion rate compared to non-personalized counterparts, emphasizing the effectiveness of tailored engagement.
  • Companies implementing robust personalization strategies have the potential to generate up to 40% more revenue.
  • 81% of customers express a desire for brands to understand and get to know them, emphasizing the importance of personalized and insightful brand interactions.

Mobile omnichannel statistics

  • More than half, specifically 51% of shoppers, opt to make purchases using their mobile phones while physically present inside a store.
  • For 71% of shoppers utilizing smartphones for in-store research, this practice has evolved into a crucial and integral aspect of their overall shopping experience.
  • Mobile devices command a substantial 60% or more of the global market share in device usage, underscoring the prevalent reliance on smartphones and tablets.
  • Mobile commerce (Mcommerce) sales are projected to constitute a significant 40.4% of total eCommerce sales by 2024, reflecting the growing significance of mobile platforms in the retail landscape.

Livestream commerce stats

  • In the United States, 44% of livestream viewers make purchases ranging from three to four clothing, shoe, and accessory products per show, emphasizing the commerce potential of livestreaming events.
  • More than half of retail companies adopting live streaming strategies prioritize enhancing the shopping experience, recognizing the transformative impact of live interactions on consumer engagement.

Omnichannel vs single channel: Comparative statistics

  • On omnichannel platforms, customer purchase frequency skyrockets by 250% compared to single-channel approaches, with an additional boost of 13% in the average order size.
  • The difference in customer retention rates is striking, with omnichannel strategies boasting a remarkable 90% higher retention than single-channel approaches.
  • 90% of customers anticipate unified and cohesive interactions across various channels.

Omnichannel statistics: Physical stores vs online stores

  • 47% of consumers express a higher likelihood of making online purchases when provided with the option of in-store returns.
  • 63% of shoppers engage in online research before a major purchase.
  • 45% of in-store shoppers anticipate that sales associates know about the available products exclusively online.

Discover more insightful resources about industry statistics

Discover more omnichannel resources for retailers

Turn these omnichannel statistics into impact

The wealth of omnichannel statistics outlined in this exploration unveils opportunities for retailers to transform these data into impactful strategies. The omnichannel approach is a powerful driver for success in the retail realm. With consumers seamlessly navigating online and offline channels, retailers must harness these statistics to create cohesive, personalized, and immersive experiences. Whether it’s recognizing the influence of in-store interactions, the surge in mobile commerce, or the potential of personalized strategies, retailers can no longer afford to overlook the power of omnichannel initiatives.

The key lies in understanding these statistics and translating them into actionable steps that elevate customer engagement, drive sales, and ultimately position retailers at the forefront of the competitive market. Embracing these insights and turning omnichannel statistics into impact is the transformative journey retailers must embark upon to thrive in the ever-evolving world of modern commerce.

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Charalampos Nikas

View posts by Charalampos Nikas
Charalampos is the COO and co-founder of ContactPigeon, playing a pivotal role in translating ContactPigeon's strategic vision into operational realities, and ensuring the day to day operational effectiveness of the company. Outside of the work, Charalampos is an avid movie and cartoon enthusiast. He resides in the suburbs of Athens with his wife and son, bringing a well-rounded perspective to both his work and personal interests.