Business Continuity for Retail: Lesson from COVID-19

Ensuring business continuity for Retail
May 18, 2020 by Joyce Qian in Ecommerce

The COVID-19 crisis has been devastating on businesses around the world, causing major disruptions to all business functions – from operations to supply chain management to marketing and sales. One of the sectors most affected by the crisis is the retail industry, as physical retail stores are ordered to shut down in cities across the world. Yet, despite all the trauma induced by this global pandemic, there is a glimmer of a silver lining out of this crisis. COVID-19 is considered to be one of the most impactful market disruptors in recent history, opening several windows of opportunity for businesses

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Introducing Direct Mail: A Modern Twist to the Age-old Messaging Channel

Direct Mail Postcards
March 6, 2020 by George Mirotsos in Company & Product News

At ContactPigeon, we love the thrill of getting a beautiful message, and in our quest for that feeling, we thought: “what’s more beautiful than an actual paper postcard that you can touch and admire all you want?” It will be a message that truly stands out in a mailbox full of bills. So, starting this month, we are excited to launch the Direct Mail postcards as an additional messaging channel for connecting with your customers. The only exception is that this message is delivered with actual pigeons (okay, postal offices, since we believe in animal rights)! What’s truly innovative is

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Omnichannel eCommerce Marketing Guide for Retailers [2020]

Omnichannel eCommerce marketing
June 27, 2019 by ContactPigeon in Marketing Automation

Robust marketers are tapping into the latest omnichannel eCommerce trends to grow retail sales year over year. How can you create an omnichannel eCommerce marketing strategy for your brand? We’ve got you covered. In this post, we’ll go into why omnichannel eCommerce is the future, and how to get started with omnichannel marketing. Table of Content Amazon, again, leads the way What is Omnichannel eCommerce Marketing? Omnichannel vs Multichannel eCommerce Benefits of Omnichannel eCommerce Marketing eCommerce omnichannel trends worldwide 2 great Omnichannel eCommerce examples to get inspired from Designing your Omnichannel Strategy in 2020 An Omnichannel approach is the only

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