In retail, Black Friday remains one of the most critical days in the fiscal year for connecting with customers and generating sales. Even with COVID-19 related shutdowns impacting the economy and shopping patterns, Black Friday sales grew by 22% in 2020, totaling about $9 billion in the United States. In 2021, things will be surely different, but knowing key Black Friday statistics will help you prepare your marketing strategy using data that will drive results. Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise in online
Black Friday statistics: The 80 most important stats for retailers
October 29, 2021 by ContactPigeon in Ecommerce