ecommerce statistics Archives - ContactPigeon

The 30 Best Retail Personalization Stats [2024]

Published: Mar 15, 2024 by Charalampos Nikas in Ecommerce

The dynamic and competitive world of retail has proven that staying ahead of the curve is imperative for brands looking to thrive in 2024. Central to this endeavor is the art of personalization, a strategy that has become indispensable for captivating consumers and driving business success. As we dive into the deep waters of retail personalization statistics, we’ll uncover compelling insights that underscore its profound impact on both customer experience and bottom-line results. Personalization involves analyzing past behavior to develop marketing messages, special offers, and product suggestions that appeal to each customer and improve their chances of making a purchase.

CMO Dashboard: KPIs, Key Components & Examples for the Perfect Template

Published: Apr 20, 2023 | Updated: May 16, 2023 by ContactPigeon in Ecommerce

In the digital marketing age, a Chief Marketing Officer (CMO) juggles multiple tasks, tracking many marketing channels and outreach efforts. A CMO dashboard is valuable for monitoring dozens of campaigns across platforms and other crucial marketing activities. A robust dashboard gives CMOs all the data they need to determine which marketing channels are working and which may need attention. They don’t have to sift through multiple reports and piles of information to make marketing decisions, and they can create performance-based marketing strategies faster than ever. Table of Contents > FAQ to get an in-depth understanding of a CMO dashboard >

eCommerce Dashboard: KPIs, Key Components, and Examples for the Perfect Template

Published: Feb 14, 2023 | Updated: Feb 1, 2024 by ContactPigeon in Ecommerce

An eCommerce dashboard is essential for retail brands looking to optimize their operations and make data-driven decisions. By providing an in-depth view of decisive metrics and KPIs, the dashboard helps businesses stay ahead of the curve and make informed decisions about their eCommerce strategy. A well-designed eCommerce dashboard as a part of CDP and should be both intuitive and comprehensive. Read on to see the must-have KPIs and metrics you must include in your dashboard and the guiding principles for optimal dashboard layout. Table of Contents > One-minute FAQ to fully understand an eCommerce dashboard > Creating an insightful eCommerce

The 60 most important Mother’s Day statistics for retailers (2024)

Published: Apr 15, 2022 | Updated: Mar 12, 2024 by ContactPigeon in Ecommerce

When most business leaders picture major holidays, they focus on Christmas, Easter, and Valentine’s Day. These are all important events, of course, but there’s no denying the impact of Mother’s Day on the retail sector. Whether purchased from adoring children or with a sense of obligation, Mother’s Day gifts and cards represent a clear priority for most consumers in the UK and the US. Retailers that capitalize on this opportunity can see immense boosts in both online and in-person sales during the spring, not to mention enhanced engagement long after Mother’s Day has come and gone. In this article, we reveal

80 Black Friday statistics every retailer should know (2024)

Published: Oct 29, 2021 | Updated: Feb 29, 2024 by ContactPigeon in Ecommerce

Black Friday 2023 is expected to continue its impact on the retail sector, with many retailers offering special sales and offers. According to TheBlackFriday.com, carriers like Verizon, AT&T, Sprint & T-Mobile, and stores like BestBuy are expected to offer up to $300 gift cards with iPhones. Walmart, Target, BestBuy, and Amazon are expected to offer the cheapest laptops, TVs, and video games. Black Friday statistics for 2023 highlight the significant impact of this shopping day on the retail sector. Despite the challenges brought by COVID-19 disruptions to the economy and changes in buying habits, Black Friday saw an impressive 22%

Retail Customer Engagement Statistics: 55 Stats You Need to Know

Published: Jul 23, 2021 | Updated: Feb 29, 2024 by ContactPigeon in Ecommerce

What’s at the heart of any business? Products, services, profits? All of these things are important, but at its core, a business is about people. The way you engage with your customers will shape the future of your company, in more ways than one. It only takes a matter of minutes for an unhappy customer to post about their experiences online, devastating the value of your brand on a public platform. On the other hand, customers can boost your brand image with positive reviews and continued loyalty. Engaging with your customers will tell you a lot about them too—their pain

Marketing Automation Statistics for eCommerce [2024]

Published: Aug 14, 2019 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce industry is Μarketing Automation. Marketing Automation helps engage customers in a more personal and valuable fashion. It allows marketers to target shoppers with the correct message at the optimal time. Marketing messages can be triggered based on previous consumer behavior, preferences, and purchase history. In this post, we’ve gathered the latest marketing automation statistics you need to know for 2023. Here are

Valentine’s Day Statistics: Get Informed On This Romantic Day [Infographic]

Published: Feb 5, 2019 | Updated: Jan 10, 2024 by ContactPigeon in Ecommerce

Here at the pigeon nest, we understand that eCommerce managers are always on the lookout for the inside scoop on the latest Valentine’s Day statistics. Look no further! Our pigeons are tweeting songs of love this time of year as Valentine’s Day is fast approaching. In this post, we are spreading the love by sharing our infographic and going over all that you need to know about Valentine’s Day statistics for this romantic holiday! You might not have realized, but, Valentine’s Day is only seconds behind Black Friday in commercial status. With the increase in popularity of this holiday has

The 88 most amazing Ecommerce Statistics of 2024

Published: Jan 28, 2019 | Updated: Jan 8, 2024 by ContactPigeon in Ecommerce

Every marketer needs to be in the know-how of the latest eCommerce statistics in order to ride the wave of ever-changing trends. By knowing what your consumers are looking for, you will have all the information and tools you need to set up your brand for success with a solid eCommerce marketing strategy. In 2018, eCommerce progressed on a global scale, and the proof, is in the pudding. In 2018, we witnessed technology and marketing automation soar to new heights and achieve record-breaking Black Friday weekend sales totaling $18 billion in turnovers — just in the United States alone! ECommerce

Valentine’s Day Infographic: Email Marketing & eCommerce Insights

Published: Feb 23, 2018 | Updated: Oct 9, 2019 by ContactPigeon in Ecommerce

Valentine’s Day has become more than just a western holiday celebrating love and romance, but an international holiday with substantial commercial success. As a holiday, it has achieved the commercial status that’s only surpassed by Black Friday and Christmas. According to National Retail Federation estimate, the average American would spend $136.57 this year celebrating Valentine’s Day, with an overall estimate at $18.2B in retail spend for 2018. Here at ContactPigeon, we are also curious to find out how the last Valentine’s Day fared for our eCommerce customers1. Here are the key findings from 2018 Valentine’s Day infographic on the email marketing and eCommerce data.

56 Christmas Marketing Statistics to Know for This Holiday Season

Published: Dec 18, 2017 | Updated: Oct 5, 2023 by ContactPigeon in Ecommerce

Most companies start planning their Christmas marketing strategy long before the actual holiday. That’s why it may seem like the Christmas season starts earlier and earlier every year! However, holiday marketing campaigns really go into full effect during the months of November and December. During this time, businesses around the world start filling inboxes with notes, coupons, special sales and more. If you’re smart about it, Christmas is one of the very best times of year to engage with your customers and boost sales. The key is to create campaigns that can get heard above the noise of all the

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