Ecommerce Archives - Page 2 of 3 - ContactPigeon

The Best of the Best Shopify Stores of 2017

January 16, 2018 by ContactPigeon in Ecommerce

2017 was an amazing year for ecommerce, and Shopify was at the head of the game. From artisanal soaps to furniture to electronics, retailers all over the world showcased their products and made a solid income via the ecommerce channel. We took a look at some of Shopify’s most popular sites and created a shortlist of those we believe are the best Shopify stores in 2017. We evaluated them based on the following criteria revolving around website experiences: Effective marketing pop-ups Navigation menu Overall homepage design Product page Mobile display Interesting tools Generally cool features Here is our Top 10 Best Shopify Stores

The eCommerce Checkout Best Practices Infographic

December 21, 2017 by Joyce Qian in Ecommerce

It is particularly frustrating to see online visitors go thru the entire shopping journey – finding their desired product, add to cart, and hit checkout – only to drop out at the very last step at checkout. This is a common challenge eCommerce marketers and owners face. Which also explains why our earlier article on eCommerce Checkout Best Practices is one of the most read pieces. So, we created an eCommerce checkout best practices infographic with all the best practices of the checkout process that may help you reduce your checkout abandonment rate, thereby boosting your store’s conversions What causes eCommerce

Black Friday 2017 Email Marketing Report [Infographic]

November 28, 2017 by Joyce Qian in Ecommerce

Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday weekend alone. This year is no exception, as growing number of consumers opt for the comfort of their home (office) over the crowded streets and malls when it comes to grabbing the best Black Friday deals. At ContactPigeon, we analyzed over millions of transactional records for a sneak peek into how Black Friday 2017 is shaping up. We have wrapped up our key findings in the Black Friday 2017 Email Marketing

Study: How Do Millennial Shoppers Behave on Black Friday & Cyber Monday?

How Millennial Shoppers Behave on Black Friday & Cyber Monday

November 22, 2017 by Joyce Qian in Ecommerce

This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent online already outpace those spent in retail stores during this Christmas shopping season. According to the National Retail Federation, 154.4 million shoppers bought products on the Thanksgiving/Black Friday weekend in 2016. Of those, 108.5 million shopped online while 99.1 million shopped in stores. Nearly half of Black Friday and Cyber Monday are Millennial Shoppers Millennial shoppers love Black Friday and Cyber Monday. 2016 Black Friday sales buried 2015 numbers

5 Tips to Rock Your Cyber Monday Marketing

November 14, 2017 by ContactPigeon in Ecommerce

On Cyber Monday 2017, US retailers expect to haul in $3.81 billion in sales revenue. How much of that lands in your pocket depends in part on how well you prepare your Cyber Monday marketing plan. In this article, we collected some useful trends, facts, and marketing tactics that will help you boost your ecommerce store’s sales this year. Here is what we know about Cyber Mondays and modern shoppers: Amazon is the most popular cyber shop for buyers 💰 More men than women shop on Cyber Monday 👨 Americans spend 4.7 hours per day on their phones, much of it researching

Ecommerce Platforms News: Shopify introduces Google Autocomplete

Ecommerce platforms news - Shopify Oct 2017

October 17, 2017 by ContactPigeon in Ecommerce

Ecommerce platforms such as Shopify, Magento, BigCommerce, WooCommerce, and Volusion have been revolutionizing e-commerce shopping for merchants and customers alike. Their constant growth has largely contributed to the online retail growth in the past decade. New e-commerce tools, features, and integrations have opened the door for mobile shopping to take over and have brought younger generations closer to thousands of brands. The interactions between brands and their customers are now easier than ever. Shopify introduces Google Autocomplete For shoppers who enthusiastically picked out their favorite items online and hitting the checkout button, the need to complete a long purchase form puts

Cyber Monday Trends and Insights We Can Apply to 2017

October 3, 2017 by ContactPigeon in Ecommerce

Cyber Monday is the first Monday after Thanksgiving and has historically been one of the biggest shopping days of the year. Last year, shoppers spent $3.36 billion online, a 9.4-percent increase from the year before. It has surpassed Black Friday, the Friday after Thanksgiving, as the day where shoppers shell out the most cash. Here are some Cyber Monday trends that we’ve seen in the past and projections on what we can expect going forward. How Cyber Monday Got Started? In 2005, The National Retail Federation sent out a press release coining the term Cyber Monday. According to their

5 Key Ecommerce Metrics you Need to Track Daily

June 28, 2017 by ContactPigeon in Ecommerce

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is: every eCommerce owner should identify and improve the metrics that really count. With so many resources and tools out there – Google Analytics, your eCommerce platform, ContactPigeon analytics (of course ☺) – it’s very easy to get lost and become distracted of what really matters, your customer. This article will take you step by step on clarifying how and what you should calculate and

What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce

May 25, 2017 by ContactPigeon in Ecommerce

Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than it is to dig up new ones in other ways. Email marketing is a well-established way of communicating with customers and deepening your relationships with them. It’s a managed communications strategy that integrates a full range of marketing communications and channels. This helps to ensure that prospective clients get the material they most need while they are on the

How Email Marketing Can Increase Your
E-Commerce Business Profits

May 8, 2017 by ContactPigeon in Ecommerce

If you run an e-commerce business, there’s probably a good chance that you’re using multiple marketing strategies to drive leads and increase sales. One essential marketing strategy that you should be taking advantage of is email marketing. Email marketing can help you better nurture your leads and make more sales from those leads. In fact, according to a study on email marketing by the Direct Marketing Association, the ROI of email marketing is a whopping 3,800%! If you are looking to grow your business this year, here are several ways that e-commerce email marketing can help. 1. Email Marketing Drives