22 Holiday Newsletter Ideas to Cheer Up the Season

Holiday newsletter ideas

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 22 Holiday newsletter ideas for making the most of your annual holiday campaigns. Bring Some Cheer with These 22 Holiday Newsletter Ideas Holiday Newsletter Idea 1:

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Ecommerce Checkout Flow: A Designer’s Checklist

eCommerce Checkout Flow Design Checklist

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout

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7 Creative Black Friday Strategies for Retailers

Black Friday Strategies for Retailer

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries are participating in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales. That’s why in this post we gathered a great list high converting Black Friday strategies for eCommerce retailers to inspire your upcoming Black Friday campaign.

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How to Grow and Maintain Your Email List as an Ecommerce Brand?

Grow and maintain email list

Email marketing for ecommerce is one of the best ways to build personal and lasting relationships with your customers. A well-managed email list can help you send more personalized messages, reengage past buyers, and learn more about your target audience. You may think social media is better for engaging with customers, but the fact is, there are three times more email accounts in the world than Facebook accounts – and due to Facebook’s algorithm, the organic reach can be as low as 6%. In contrast, emails generally have an open rate of 20-30%, meaning your message is five times more

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Ecommerce SEO: Everything You Need To Know

ecommerce-seo

When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion rate Increase revenue So this means getting to the top of the search results and sending qualified traffic to the ecommerce website. Anyone new to the eCommerce world will probably find this a little daunting… But it doesn’t need to be! I am going to take you through the most effective eCommerce SEO strategies you can use to give your online store a boost up the rankings. I will discuss: Table of Content Conducting A Site Audit Keyword Research & Optimization

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3 Shopify Plus Apps to Set Your Store Sales on Autopilot (with How To Guides)

Shopify Plus Apps

Running a Shopify Plus store is no easy feat. From inventory management to marketing campaigns, there are plenty of things to manage daily for a smooth operation. While some tasks require strategic planning (e.g., designing the marketing funnel), many others (e.g., asking for customer reviews) are often repetitive and takes up precious time. Luckily, there are great apps on the Shopify Marketplace that can make your selling activities more seamless. In this post, we present 3 Shopify Plus apps that not only help you save time but also works wonders in boosting your store sales to boot. Let’s dive in

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Category Page Best Practices for eCommerce

eCommerce Category Page Best Practices

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. This generates higher sales and better conversions as a result. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. Let’s skyrocket your eCommerce sales this year. Table of Content What is a category page in eCommerce? Why is Category Page optimization crucial for any eCommerce business? 22 Category Page Best Practices for eCommerce

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Marketing Automation Statistics for eCommerce [2020]

marketing automation statistics

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce industry is Μarketing Automation.  Marketing Automation helps engage customers in a more personal and valuable fashion. It allows marketers to target shoppers with the correct message at the optimal time. Marketing messages can be triggered based on previous consumer behavior, preferences, and purchase history. In this post, we’ve gathered the latest marketing automation statistics you need to know for 2020. Here are

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The eCommerce KPIs List You Should Focus On 2020

Ecommerce Kpis List

Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we have curated the eCommerce KPIs list that helps you keep a pulse on the health of your business and monitor its’ monthly and daily growth.   Table of Contents What are KPIs for ecommerce? What metrics do you find most important for measuring an eCommerce business? What are the best eCommerce KPIs to track monthly? What are the best eCommerce KPIs

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Strong Customer Authentication and eCommerce: How to (properly) prepare your business

Strong customer-authentication for ecommerce

Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online transactions. These requirements, Strong Customer Authentication for eCommerce, or SCA, go into effect on September 14th, 2019. How ready is your business to implement these new regulations of robust customer authentication? Don’t fret. We’ve created this article to help you prepare your online business to comply with SCA requirements.  What is strong customer authentication psd2? PSD2 aims at

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The best summer marketing campaigns for eCommerce [2020]

summer marketing campaigns

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to grow your brand’s customer engagement this summer. Summer marketing campaigns we’re loving A unique summer marketing campaign for eCommerce is sure to grab the attention of your audience. Let’s look at our top 3 picks of the best summer marketing campaign examples that have nailed it, and how you can replicate those recipes! Summer marketing campaign #1: Leh Berry: Beat the Heat  Why we liked it:  For your eCommerce

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Why A/B Testing is Essential for Growing Your Ecommerce Business?

A/B Testing for eCommerce

When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and convincing them to make a purchase. On the surface, the static nature of an ecommerce site puts you at a disadvantage. You can’t alter your pitch, or shopping experience, depending on who walks in the door. Or can you? As it turns out, you can, and that’s where A/B testing comes in. A/B testing, or split testing, presents half of your site visitors with one

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5 Father’s Day Marketing Ideas for Ecommerce

Fathers Day Marketing Ideas

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2019 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

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4 Mother’s Day Marketing Campaigns We Loved

Mother's Day Marketing

Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce retailers, this is a great opportunity to get creative and lure shoppers to your site. How? It starts with developing and implementing an awesome, mobile responsive Mother’s Day marketing campaign. Running low on creative ideas? Well, that’s why we have curated top 4 picks of effective Mother’s Day marketing campaigns to get you inspired enough to create the “mother” of all marketing campaigns. We will walk through what makes each of the Mother’s Day marketing campaigns effective in

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Eggscellent Easter Marketing Ideas for eCommerce

Easter marketing ideas

It’s that time of year again where bunnies lay chocolate eggs and eCommerce managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Why is it important for eCommerce marketers to create an “eggscellent” Easter marketing ideas? Simple. Easter has become one of the most profitable retail holidays of the year. But what about retail stores? don’t worry we’ve got some Easter marketing promotion ideas for them as well! When it comes to inspiration for creating your own hoppin’ 2020 Easter marketing campaigns, we’ve got you covered! In this post, we’ll look at the latest consumer trends and

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Finding the Right Mailchimp Alternative for Shopify [Transition + Special Offer]

Mailchimp alternative for Shopify

Breaking up isn’t easy. And, if you are using Mailchimp for Shopify, you’ve already learned the news: Mailchimp and Shopify are getting a divorce. The bottom line is that MailChimp will cut off native integration with Shopify as of May 12th, according to a statement they released on March 22nd. For Shopify merchants using Mailchimp, this means that you are left in need of an Mailchimp alternative for Shopify — fast. The good news is that there are more fish in the sea and Mailchimp alternatives for Shopify merchants. Marketers currently using Mailchimp for Shopify now have the perfect opportunity

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The Digital Pygmalion: Three Simple Steps for the Ultimate Website Makeover

website makeover

Conversion Rate Optimization is a “test-and-learn” process that allows eCommerce marketers to turn more of their web traffic into sales. Because it does not rely on advertising, and directly increases revenue, CRO usually provides an impressive return-on-investment. So, assuming you are already receiving enough traffic, you should be thinking about how to turn more of your visitors into customers. To do this, you need to begin with some customer research. Once you have established how customers are using your site, you can optimize your content. To do this, you need to know a few things about Consumer Psychology: Cognitive Ease:

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10+1 High Converting Abandoned Cart Email Examples For Inspiration

abandoned cart email examples

Are you ready to dive deep and explore the top abandoned cart email examples from the most successful eCommerce brands of 2018? If you are an eCommerce manager looking to grow your brand in 2019, you should be. The truth is that addressing abandoned carts is key to unlocking trillions of unspent dollars – as much as $4 trillion, to be exact based on 2017 data. Whether shoppers are browsing to buy later, seeking a better deal on shipping, or getting side-tracked, the statistics for eCommerce cart abandonment are staggering — with an average cart abandonment rate as high as

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Valentine’s Day Statistics: Get Informed On This Romantic Day [Infographic]

Valentine's Day Statistics

Here at the pigeon coop, we understand that Ecommerce managers are always on the lookout for the inside scoop on Valentine’s Day statistics 2019. Look no further! Our pigeons are tweeting songs of love this time of year as Valentine’s Day is fast approaching. In this post, we are spreading the love by sharing our infographic and going over all that you need to know about Valentine’s day statistics for this romantic holiday! You might not have realized, but, Valentine’s Day is only seconds behind to Black Friday in commercial status. With the increase in popularity of this holiday has

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The 88 most amazing Ecommerce Statistics of 2019

Every marketer needs to be in the know-how of the latest eCommerce statistics in order to ride the wave of ever-changing trends. By knowing what your consumers are looking for, you will have all the information and tools you need to set up your brand for success with a solid eCommerce marketing strategy. In 2018, eCommerce progressed on a global scale, and the proof, is in the pudding! In 2018, we witnessed technology and marketing automation soar to new heights and achieve record-breaking Black Friday weekend sales totaling $18 billion in turnovers — just in the United States alone! ECommerce

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