10+1 High Converting Abandoned Cart Email Examples For Inspiration

abandoned cart email examples

Are you ready to dive deep and explore the top abandoned cart email examples from the most successful eCommerce brands of 2018? If you are an eCommerce manager looking to grow your brand in 2019, you should be. The truth is that addressing abandoned carts is key to unlocking trillions of unspent dollars – as much as $4 trillion, to be exact based on 2017 data. Whether shoppers are browsing to buy later, seeking a better deal on shipping, or getting side-tracked, the statistics for eCommerce cart abandonment are staggering — with an average cart abandonment rate as high as

Continue reading

Valentine’s Day Statistics: Get Informed On This Romantic Day [Infographic]

Valentine's Day Statistics

Here at the pigeon coop, we understand that Ecommerce managers are always on the lookout for the inside scoop on Valentine’s Day statistics 2019. Look no further! Our pigeons are tweeting songs of love this time of year as Valentine’s Day is fast approaching. In this post, we are spreading the love by sharing our infographic and going over all that you need to know about Valentine’s day statistics for this romantic holiday! You might not have realized, but, Valentine’s Day is only seconds behind to Black Friday in commercial status. With the increase in popularity of this holiday has

Continue reading

The 88 most amazing Ecommerce Statistics of 2019

ecommerce-statistics

Every marketer needs to be in the know-how of the latest eCommerce statistics in order to ride the wave of ever-changing trends. By knowing what your consumers are looking for, you will have all the information and tools you need to set up your brand for success with a solid eCommerce marketing strategy. In 2018, eCommerce progressed on a global scale, and the proof, is in the pudding! In 2018, we witnessed technology and marketing automation soar to new heights and achieve record-breaking Black Friday weekend sales totaling $18 billion in turnovers — just in the United States alone! ECommerce

Continue reading

7 Super Lovable Valentine’s Day Email Marketing Ideas

email-marketing-ideas-for-valentines

Valentine’s Day is just around the corner, meaning eCommerce retailers must prepare awesome Valentine’s day email marketing ideas now to boost conversions and compete to win the hearts of their visitors. And, if you’re not convinced that this holiday is not worthy of the hype, just consider that the National Retail Federation reported consumers spent $19.6 billion on Valentine’s Day in 2018 (including online, in stores and in restaurants or an evening out). That’s right. Valentine’s Day is a multi-billion-dollar holiday celebrated by over 50% of consumers, worldwide! And, online shopping is trending more than ever. In 2018, 40% of

Continue reading

The Evolution of Ecommerce Email Marketing

Evolution of eCommerce Email Marketing

Email marketing has made some notable strides over the past few years to become a major channel for eCommerce. However, the eCommerce email marketing landscape wasn’t always such a seamless, automated process. Once upon a time, companies marketed their brands and products to potential customers by delivering postcards by snail mail, or delivering entire printed catalogs to physical mailboxes. This impersonal method of marketing was destined to morph into email marketing as technology advanced and more and more people adopted email as their main channel of communication with friends, family, and their favorite brands. In this post, we’ll look at

Continue reading

Black Friday Report for Ecommerce 2018 [Infographic]

Black Friday Report 2018 Feature

As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since 2017 where we analyzed millions of transactional records across ContactPigeon’s eCommerce 250+ clients across North America and Europe. Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the occasion

Continue reading

The Step By Step Holiday Email Marketing Checklist

Holiday email marketing checklist

Online sales are trending more than ever this holiday season, and as an eCommerce owner, preparing a mind-blowing holiday email marketing strategy will make your brand stand out from the crowd. According to Statista, in 2017 holiday season retail eCommerce sales in the U.S. amounted to a new record of $106.14 billion. And, the projected holiday season sales in 2018 are expected skyrocket to bring in around $123.73 billion. That means that if you are properly prepared this holiday season, you should expect to see your sales soar to new heights as well. It is a fact that human beings are creatures of habit. Over

Continue reading

54 Fairytale-ish Christmas Email Subject Lines for Holiday

holiday_email_subject_lines

The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching. Storefronts are pulling out all the stops as they deck their display windows with holiday cheer and eCommerce marketers need to do the same for their holiday email marketing campaigns to stay on the cutting edge. This is because Christmas is the most profitable holiday for the eCommerce industry. During the 2017 holiday season, online sales hit a new record high of $108.2, a 14.7% increase year-on-year. According to Statista’s projections, 2019’s eCommerce holiday sales are expected to reach as

Continue reading

Top 6 Ecommerce Trends to Watch in 2019

ecommerce-trends

Ecommerce trends have an undeniable growing influence on shoppers and retail sales. In fact, figures for the most up-to-date eCommerce trends show that eCommerce influences as much as 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales. These stats illuminate a promising future for eCommerce, showing a positive upwards trend with an average annual increase of 15%. The bottom line is that eCommerce is not only here to stay but also a driving factor of retail growth. It plays a crucial role in how your customers interact with your brand now and in the future. As an online retailer,

Continue reading

9 Black Friday Ecommerce Hacks to Skyrocket Your Sales

Black Friday eCommerce hacks

With the Black Friday 2019 approaching, one way to give your online business a leg up is to implement the latest Black Friday eCommerce hacks. It sounds easy enough. But ask yourself a question: “Do you have access to all of the latest trends and best practices on how to make your brand stand out from the competition?” Before the holiday frenzy begins, you need to start preparing your Black Friday eCommerce strategy. This year’s Black Friday is expected to yield online retailers a new sales record high. Consider that Black Friday 2017 data shows that consumers spent $19.62 billion online over the five-day period from Thanksgiving to Cyber

Continue reading

The Black Friday Wiki Guide for Ecommerce

Black Friday Wiki Guide for Ecommerce

Hot! We just released the latest Black Friday report 2018 with consumer behavior trends and the most effective marketing tactics. Read it here! Black Friday needs no introduction. It has become the largest commercial sales days in the United States where retailers use the day as a precursor to a successful retail holiday season. While Black Friday sales began in brick and mortar setting – with deal-seeking customers queueing up in the wee hour of the morning – the shopping frenzy is shifting to online. 2017 became a record year for Black Friday eCommerce sales, and we expect this trend

Continue reading

Email List Segmentation Best Practices for Ecommerce [2020 updated]

eCommerce Segmentation Best Practices 2018

Email marketing is a reliable and effective marketing tool that eCommerce companies rely on to grow their business, however, without utilizing segmentation to help your company send more relevant and successful marketing campaigns, you are missing out. This email list segmentation best practices 2020 guide aim to help email marketers to create better newsletters to the intended audience segments. In previous articles, we’ve discussed the benefits of list segmentation sufficiently. We cannot emphasize enough the reasons why segmentation is a vital element of your marketing campaign, as it allows you to split up your potential customers by grouping them together according to

Continue reading

[Infographic] Email Marketing: Realize the ROI & Improve Bottom Line

Email marketing infographics

Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve. Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018). It is a common misconception that email is dying out and being replaced by social media. This couldn’t be farther from the truth. Email isn’t going

Continue reading

6 Free Email Marketing Tools for High Performing Newsletters

Free email marketing tools

Email marketing continues to be one of the key communication and marketing channels between brands, business, and customers, and creating an optimized email marketing campaign has never been easier due to all of the free email marketing tools available. How many businesses are using email marketing to reach their customers? A recent survey conductled by The Manifest consisting of digital marketers working for U.S. companies — 73 percent working for B2C companies, and 27 percent for B2B companies — showed that 32% of businesses are sending out emails on a daily basis, while 41% are doing so weekly. With that volume, you

Continue reading

The Best of the Best Product Pages [2020 updated]

Ecommerce best product pages 2018

Your company’s landing page is its first impression. It determines what potential customers see first, whether they click around to see more and possibly make a purchase, maybe even whether they sign up to your email list to receive regular updates. For eCommerce businesses. the first impression visitors have of your brand is often the product pages. Like all first impressions, it’s vital that your landing page makes a good one, especially in today’s crowded eCommerce marketplace. What exactly goes into some of the best product pages on the web? So although there are some great eCommerce resources and articles about optimizing a product

Continue reading

5 eCommerce Summer Marketing Ideas to Heat Up Your Sales [2019]

eCommerce Summer Marketing Idea

After recent Mother’s Day sales and rush to be GDPR compliant, eCommerce marketers are left to wondering how to generate the next campaign hype. Patience is the name of the game if you’re an eCommerce marketer or owner trying to drum up some extra business with summer promotions or other hot summer marketing ideas. Internet lore holds that people spend less time on the web over the summer months, and consequently, do less shopping. But that may just be a self-induced fallacy to drive an industry-wide break   Turn around the summer slow season Official internet statistics are hard to

Continue reading

Super (Daddy) Cool Father’s Day Email Subject Lines for eCommerce

Fathers Day Email Subject Lines for eCommerce

Father’s Day email subject lines, plus campaign ideas to skyrocket your eShop sales Father’s Day is just around the corner. For reasons unknown, Father’s Day is often a neglected holiday when compared to the hype that Mother’s Day receives. For eCommerce marketer, ignoring the impact of the holiday on your businesses may prove to be a costly mistake. According to National Retail Federation surveys, 33% of the consumer plans to purchase Father’s Day gifts online. At the same time, Father’s Day spending reached an all-time high in the USA at $15B in 2017, nearly doubling from the decade before. This

Continue reading

Best Checkout Pages in eCommerce [2020 Edition]

Best Checkout Pages in 2018 eCommerce

Attaining the best eCommerce checkout is not a one and done deal. Achieving the best checkout pages requires testing and optimization to hit your desired conversion rates and ensure your customers complete their transactions. Some eCommerce businesses excel at check out pages while others overlook the functionality of this all-importance page. Many e-shops focus instead on the front-end by creating an attractive and functional interface with engaging site experience. But if you can’t close the deal, all that design work is for naught. Competition for eCommerce is increasingly global, and if you’re not constantly testing and refining the checkout pages,

Continue reading

44 Catchy Mother’s Day Subject Lines for eCommerce [2019 updated]

Mother's Day subject lines

2019 Updated! We added even more inspiring Mother’s day email subject lines for you to pick from. Enjoy!   Mother’s Day is a holiday celebrated across the world. It also happens to be the 3rd largest retail holiday in the US. In 2017, the total spend on Mother’s Day is estimated to be $20B+ in the US. For eCommerce retailers, this is one occasion not to be missed. If you are still refining your email campaigns and looking for some inspirations, then this post is for you. We’ve gathered 36 ideas for Mother’s Day subject lines that you can use in

Continue reading

May 4th Marketing Ideas to Rocket eCommerce Conversions

May 4th Marketing Ideas for eCommerce

For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our tribute to this day, we channeled some Jedi wisdom to come up with four May 4th marketing ideas to give your eCommerce results a boost. May 4th Marketing Ideas for Your eCommerce Store All of the ideas can be implemented any time, but you can opt to maximize the effect by implementing it with a touch of Star

Continue reading