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Retail Marketing Trends 2020: What 31 Industry Experts Predict

March 12, 2020 by Joyce Qian in Ecommerce

2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14% of total retail sales). “Online retail grows twice as fast as the rest eCommerce sector and 5 times higher than the global retail sector. As eCommerce penetration is expected to rise from 56.1% in 2020 to 65.5% by 2024, a major trend to watch is around how retailers can capitalize on their brand assets, starting with their physical stores, which account for a

Gartner Trends 2020 Predictions: What They Mean for Retailers

February 25, 2020 by Joyce Qian in Ecommerce

Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner Trends on Digital Commerce 2020, as it provided insights into the ever-shifting digital commerce landscape with sophisticated analysis. From AI to Visual Commerce, there are many exciting trends to watch and, more importantly, adopt to grow your business. In this post, we picked five of Gartner trends on digital commerce that we believe have the most near-term impact on eCommerce business for a deep dive. Aside from

7 Lovely Valentine’s Day Promotion Ideas for Retail

February 7, 2020 by Joyce Qian in Ecommerce

As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas period, Valentine’s Day remains one of the top holidays for boosting retail sales. In 2019, American consumers spent a record-breaking $21B on gift-giving during this period, according to the National Retail Federation (NRF), with younger millennials (age 23-29) and Gen X leading the spending. Whether if you have already started the Valentine’s Day retail marketing for your retail store, or still seeking ideas on what to do, you’ve landed on the right post.

B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours

January 16, 2020 by Guest Contributor in Ecommerce

There’s ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a priority medium on social media. Every platform you use today includes an algorithmic update to position videos above other forms of content. And the stats are staggering. Twitter gets 2 billion views per day. A third of Instagram stories, which are shared as videos, are from brands. And 500 million people turn to Facebook to watch videos

10 Top eCommerce Events in London You Shouldn’t Miss in 2020

Top 10 eCommerce events in London in 2020

January 2, 2020 by ContactPigeon in Ecommerce

For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with marketing and eCommerce events to attend in 2020. While we may not be able to help with gifting, we can certainly help with the events. Here are the 10 most anticipated eCommerce events in London for 2020 to guide your calendar planning. The UK eCommerce ecosystem in numbers Below are some useful insights about the eCommerce in the UK, to help you understand why London is the best place to be for eCommerce in 2020. So, let’s let the

Build Natural Links with Guest Blogging (2021)

December 5, 2019 by Guest Contributor in Ecommerce

If you think that guest blogging is all about writing a 500-word article, stuffing it with your keywords, and publishing it on the first blog you come across, you’re wrong. This is not how it works in 2021. Instead of the quantity of backlinks, you need to focus on their quality. To increase brand awareness, online reputation, and website visits through guest blogging, you need to write quality articles and publish them on respected sites in your niche. Above all, you need to insert your links naturally. Here are a few tips to apply. Find Valuable Guest Blogging Opportunities Identifying

24 Holiday Newsletter Ideas to Cheer Up the Season

December 2, 2019 by ContactPigeon in Ecommerce

The holiday season has arrived, and with it, the opportunity to drive loyalty via a seasonally-appropriate newsletter. With holiday sales representing an estimated 20 percent of total annual retail sales, there’s no denying the need for an effectively crafted newsletter that encourages customers to convert while also strengthening their appreciation for your brand and honestly conveying your best wishes. This odd year, more than ever, retailers and eCommerce brands need to create the most engaging experiences and campaigns possible, to attract consumers’ attention. Your most ambitious holiday sales goals are well within reach. To get you started, we’ve compiled 24

Ecommerce Checkout Flow: A Designer’s Checklist

eCommerce Checkout Flow Design Checklist

October 30, 2019 by ContactPigeon in Ecommerce

Would you open a supermarket without any cash registers? Absolutely not; that would be ridiculous. And you shouldn’t neglect the online checkout experience with your business, either. Customers need a place to finalize their purchases that’s intuitive, easy to use, and hassle-free. By utilizing a few best practices, a little research, and good design, your eCommerce checkout flow can be exactly that. Table of Content The Importance of Checkout Flow eCommerce Checkout Flow FAQ High Converting Checkout Design Flow Checklist Bonus: How To Stop Cart Abandonment With Personalized Dynamic Exit Intent Pop-ups Putting It All Together The Importance of Checkout

7 Creative Black Friday Strategies for Retailers

October 22, 2019 by ContactPigeon in Ecommerce

Black Friday may have had its start in the United States, but it has become very popular in Europe in recent years. Each year, Black Friday sales reach a new peak as more retailers and countries are participating in the famous American style shopping frenzy. Consider that in 2015 only 9% of German consumers participated in Black Friday shopping. In just 2-years time by 2017, 43% of German consumers engaged in shopping during the Black Friday sales. That’s why in this post we gathered a great list high converting Black Friday strategies for eCommerce retailers to inspire your upcoming Black Friday campaign.

How to Grow and Maintain Your Email List as an Ecommerce Brand?

October 3, 2019 by Guest Contributor in Ecommerce

Email marketing for ecommerce is one of the best ways to build personal and lasting relationships with your customers. A well-managed email list can help you send more personalized messages, reengage past buyers, and learn more about your target audience. You may think social media is better for engaging with customers, but the fact is, there are three times more email accounts in the world than Facebook accounts – and due to Facebook’s algorithm, the organic reach can be as low as 6%. In contrast, emails generally have an open rate of 20-30%, meaning your message is five times more

Ecommerce SEO: Everything You Need To Know

September 20, 2019 by Guest Contributor in Ecommerce

When it comes to ecommerce SEO strategies, they all have the same goals: Increase organic website traffic Increase conversion rate Increase revenue So this means getting to the top of the search results and sending qualified traffic to the ecommerce website. Anyone new to the eCommerce world will probably find this a little daunting… But it doesn’t need to be! I am going to take you through the most effective eCommerce SEO strategies you can use to give your online store a boost up the rankings. I will discuss: Table of Content Conducting A Site Audit Keyword Research & Optimization

3 Shopify Plus Apps to Set Your Store Sales on Autopilot (with How To Guides)

September 4, 2019 by ContactPigeon in Ecommerce

Running a Shopify Plus store is no easy feat. From inventory management to marketing campaigns, there are plenty of things to manage daily for a smooth operation. While some tasks require strategic planning (e.g., designing the marketing funnel), many others (e.g., asking for customer reviews) are often repetitive and takes up precious time. Luckily, there are great apps on the Shopify Marketplace that can make your selling activities more seamless. In this post, we present 3 Shopify Plus apps that not only help you save time but also works wonders in boosting your store sales to boot. Let’s dive in

Category Page Best Practices for eCommerce

August 22, 2019 by ContactPigeon in Ecommerce

The Category page groups individual product pages together based on a similar theme. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. This generates higher sales and better conversions as a result. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. Let’s skyrocket your eCommerce sales this year. Table of Content What is a category page in eCommerce? Why is Category Page optimization crucial for any eCommerce business? 22 Category Page Best Practices for eCommerce

Marketing Automation Statistics for eCommerce [2021]

August 14, 2019 by ContactPigeon in Ecommerce

Increasingly, customers expect marketing communications that go beyond a generic email blast. Personalization is in. This means eCommerce marketers need to focus on creating more relevant and valuable customer engagements. A core component for success in the eCommerce industry is Μarketing Automation. Marketing Automation helps engage customers in a more personal and valuable fashion. It allows marketers to target shoppers with the correct message at the optimal time. Marketing messages can be triggered based on previous consumer behavior, preferences, and purchase history. In this post, we’ve gathered the latest marketing automation statistics you need to know for 2021. Here are

The eCommerce KPIs List You Should Focus On 2021

August 6, 2019 by ContactPigeon in Ecommerce

Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we have curated the eCommerce KPIs list that helps you keep a pulse on the health of your business and monitor its’ monthly and daily growth. Table of Contents What are KPIs for ecommerce? What metrics do you find most important for measuring an eCommerce business? What are the best eCommerce KPIs to track monthly? What are the best eCommerce KPIs to

Strong Customer Authentication and eCommerce: How to (properly) prepare your business

Strong customer-authentication for ecommerce

July 24, 2019 by ContactPigeon in Ecommerce

Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online transactions. These requirements, Strong Customer Authentication for eCommerce, or SCA, go into effect on September 14th, 2019. How ready is your business to implement these new regulations of robust customer authentication? Don’t fret. We’ve created this article to help you prepare your online business to comply with SCA requirements. What is strong customer authentication psd2? PSD2 aims at

The best summer marketing campaigns for eCommerce [2020]

July 12, 2019 by ContactPigeon in Ecommerce

Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In this post, we’ve curated 3 ideas of the best summer marketing campaigns to grow your brand’s customer engagement this summer. Summer marketing campaigns we’re loving A unique summer marketing campaign for eCommerce is sure to grab the attention of your audience. Let’s look at our top 3 picks of the best summer marketing campaign examples that have nailed it, and how you can replicate those recipes! Summer marketing campaign #1: Leh Berry: Beat the Heat Why we liked it: For your eCommerce

Why A/B Testing is Essential for Growing Your Ecommerce Business?

June 20, 2019 by Guest Contributor in Ecommerce

When building an ecommerce business, your website is your storefront. Your social media and search engine ads and email newsletters are your flyers. Your copy, images, and call-to-action buttons are your employees—conversing with customers and convincing them to make a purchase. On the surface, the static nature of an ecommerce site puts you at a disadvantage. You can’t alter your pitch, or shopping experience, depending on who walks in the door. Or can you? As it turns out, you can, and that’s where A/B testing comes in. A/B testing, or split testing, presents half of your site visitors with one

5 Father’s Day Marketing Ideas for Ecommerce

May 24, 2019 by ContactPigeon in Ecommerce

Father’s Day is celebrated on the third Sunday of June every year. For consumers, this means finding the perfect gift to celebrate the dads in their lives. For eCommerce marketers, dad’s big day is a chance for you to pull out all the stops by implementing an epic, Father’s Day marketing campaign. In this post, we have curated our top 5 picks of effective Father’s Day marketing campaigns to inspire you to create a Father’s Day 2019 campaign that any dad would be proud of. We’ll break each example down to explain why these specific Father’s Day marketing ideas rock

4 Mother’s Day Marketing Campaigns We Loved

May 7, 2019 by ContactPigeon in Ecommerce

Mark your calendar if you haven’t already. On May 12th, we celebrate the moms in our lives on Mother’s Day. For eCommerce retailers, this is a great opportunity to get creative and lure shoppers to your site. How? It starts with developing and implementing an awesome, mobile responsive Mother’s Day marketing campaign. Running low on creative ideas? Well, that’s why we have curated top 4 picks of effective Mother’s Day marketing campaigns to get you inspired enough to create the “mother” of all marketing campaigns. We will walk through what makes each of the Mother’s Day marketing campaigns effective in