Sofia Spanou


Sofia, the Chief Revenue Officer (CRO) and Data Protection Officer (DPO) at ContactPigeon, is a seasoned professional driving revenue growth for the company. With a background in leading the Customer Success Team, she excels at helping clients flourish in online commerce. Beyond her role, Sofia is a devoted wife and mother, finding fulfillment in balancing her successful career with cherished moments spent with her husband and two children. Follow her on LinkedIn.


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Omnichannel Cart Abandonment Strategy: A 360° Guide for Retailers

omnichannel cart abandonment strategy

With the rise in online shopping, cart abandonment poses a significant challenge for eCommerce retailers. On average, more than 70% of shoppers abandon their carts before completing a purchase. Implementing an omnichannel cart abandonment...


Omnichannel Segmentation Strategy: A 360o Guide for Retailers

Omnichannel-Segmentation-Strategy-A-360-guide-for-retailers (1)

Unlike traditional single-channel strategies, an omnichannel approach integrates various channels seamlessly to provide customers with a cohesive and personalized shopping experience across online and offline platforms. Omnichannel customers tend...


Best Buy Marketing Strategy: Becoming the Largest US Consumer Electronics Retailer

best-buy-marketing-strategy

Best Buy isn’t just a consumer electronics giant; it’s a data-driven retail leader. Beyond the iconic blue and yellow stores, their success hinges on a sophisticated marketing strategy fueled by customer insights. By combining a...


Temu Marketing Strategy: A Case Study of the Trending eCommerce Star

temu marketing strategy

Anyone browsing social media has probably seen a series of curated ads from Temu filled with product suggestions based on their search history. Founded in 2022, the Boston-based company has garnered 50 million downloads, surpassing the popularity...


The 24 Best eCommerce Retail Case Studies Worth Reading

retail-case-studies

In the fast-paced world of retail and eCommerce, staying ahead of the game is not just a goal; it’s the lifeline of our industry. For seasoned retail executives, inspiration often comes from the experiences and successes of industry giants...


Macy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled

macy's marketing strategy

Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to...


The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976

body shop marketing strategy

The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging...


SUPERDRY Case Study: The Marketing Strategy Behind One of the Top UK Clothing Retailers

superdry marketing strategy-case study

SUPERDRY is a renowned clothing company based in the United Kingdom and was established in 1985. The company offers casual clothing inspired by classic American styles and Japanese graphic design fused in a uniquely British way. Popular with...


Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer

Screwfix's marketing strategy

Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom.  In 1999, the company was acquired by Kingfisher, PLS,...


ALDI’s marketing strategy: The key growth ingredients of the FMCG titan

ALDI marketing strategy

A giant in the UK’s grocery industry, ALDI prides itself in selling the most economical quality items. Over the past decade, ALDI’s marketing strategy has aimed at aggressive growth globally, trying to ensure everyone has nearby ALDI...


The Ocado Marketing Strategy: How It Reached the UK TOP50 Retailers List

Ocado case study

When Ocado entered the grocery delivery market at the dawn of the millennium, the landscape was quite different. In 2000, the company consisted of three employees in a single room, thinking of how to respond to an emerging trend of consumers...


Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK

sainsbury's marketing strategy

The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth...


ASDA’s marketing strategy: How the British supermarket chain reached the top

asda-marketing-strategyasda-marketing-strategy

ASDA is one of the largest and most famous retailers in the UK. Currently, it serves more than 18 million customers every week across its 600 stores. The British empire leverages machine learning, an omnichannel approach to retail, and now-iconic...


IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top

IKEA omnichannel strategy

We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about...


20 Brick and Mortar Marketing Strategies That (Actually) Work

brick and mortar marketing

The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously...


Boots: The Omnichannel Marketing Strategy Behind UK’s Leading Pharmacy Retailer

boots-marketing-strategy

Success stories about famous or noteworthy brands, like LEGO, IKEA, New Look, Screwfix, or Farfetch, can provide valuable information to retailers and marketers alike. A collection of case studies that consists of tried-and-true, successful...


John Lewis Omnichannel Strategy: How the UK’s Top Homeware Retailer Has Reached The Top

john-lewis-omnichannel-strategy-case-study

The John Lewis Partnership PLC is a business group comprised of the John Lewis & Partners department stores, the Waitrose & Partners supermarket chain, and other retail-related businesses. The first store was opened in 1864 in the famous...


Gartner Trends 2021: What They Mean for Retailers

Gartner Trends 2021 for Retail

Each year, Gartner publishes a list of the top strategic technology trends for businesses to pay attention to for the upcoming year. As a world-leading research and advisory company, Gartner understands the retail business and how customers...


The 2024 Retailer Guide to Customer Engagement Best Practices

customer engagement best practices retail guide

In recent years, customer engagement has grown to be the new buzz word among customer experience advocates. The more engaged your customers are, the more emotionally invested they are in your business, and hence more likely to advocate your brand...