Marketer Spotlight: Meet OFarmakopoiosmou’s Dora Kafourou

Marketer Spotlight: Dora Kafourou

We are finally resuming our Marketer Spotlights series! This month, we have the pleasure of interviewing Dora Kafourou, eCommerce Digital Marketer of online pharmacy, OFarmakopoiosmou, to be the marketer in the spotlight. In the Marketer Spotlight: Dora Kafourou    Dora is the all-around eCommerce digital marketer at OFarmakopoiosmou, where she has oversight into all content creation, social media, website optimization, and online promotions of the business. OFarmakopoiosmou (ofarmakopoiosmou.gr) is the online store of the pharmacy that was established in 1977 in Athens. The store brand is built on the mission of establishing a long-term relationship with customers, as a trusted

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Marketing Automation vs. Parenthood: The truth behind both!

marketing-automation-kids

Last May, I officially joined the Parenthood club when I gave birth to my firstborn, a baby girl. Even though she is still an itsy-bitsy being, I am dumbfounded on how fast she has grown and how rapidly she is changing from the infant we brought home from the hospital to what she is capable of today. As with those who have joined the same club will tell you, this new journey is never uneventful. As I reflect back past the sleepless nights, it dawned on me that bringing up a child is not unlike to setting up marketing automation for

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