How to Prepare for Black Friday 2020: A Retailer’s Guide

Black Friday 2020

Retailers across the nation felt optimistic in the immediate aftermath of previous Black Fridays. Always a huge source of profit, this beloved shopping day blew away predictions by producing an impressive $7.4 billion in sales. Expectations for Black Friday 2020 were high in light of these numbers —until COVID-19 hits. This year, fears of coronavirus transmission threaten to keep shoppers out of stores, as does a struggling economy that leaves many shoppers with little cash to spare. Still, while profits will probably not reach levels enjoyed in 2019, retailers need not lose hope. If anything, this year offers a valuable opportunity

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Best Back to School Campaign Ideas: How 14 Big Retailers Nailed It

Back to school campaign ideas

The Back to School season is always an attractive opportunity for retailers to get a foothold ahead of the holiday season. In fact, the Back to School shopping season is second only to Black Friday as America’s largest retail event. This year may be more lucrative than ever. The National Retail Foundation predicts K-12 back to school spending in 2020 is set to hit $33.9 billion, breaking the previous record of $30.3, set way back in 2012. Taking college into account, Back to School 2020 could bring over $101 billion, up from $81 billion in 2019. If the forecast comes

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19 Mobile Checkout Best Practices For 2020

Mobile checkout Best Practices

The digital landscape of 2020 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views reveals that, on many days, over 80 percent of viewing sessions originate from mobile devices. As such, organizations that utilize conversion rate optimization (CRO) and other mobile checkout best practices hold the potential to achieve huge improvements in marketing ROI.  What Is Mobile Checkout? The term “mobile checkout” references the process of completing a digital transaction from a device such as

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COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis

adaption of marketing strategy during crisis

The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending.  According to McKinsey, nearly 24% of the British workforce (7.6 million jobs) is currently at risk because of COVID-19. While in the United States, more than 33 million Americans have reported unemployment during the two months. Retail is among the industries severely impacted by recent events. Most operators struggle to find a way to deal with the new normal, searching through industry reports and whitepapers for ideas and guidance on ensuring business continuity. We decided to talk with 34 B2C, eCommerce, and

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[Report] How has COVID-19 Impacted Ecommerce Trends?

covid-19-eCommerce-trends

At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as weekly eCommerce sales shot up 61% within the first weeks of the closures.  This report examines the weekly eCommerce sales patterns as a result of stay-at-home measures, which products consumers are purchasing online, and which categories consumers have cut back on. Report Key Highlights The market is shifting. The global COVID-19 pandemic, retail, and eCommerce businesses are facing new challenges in consumer behavior –in total spend, product mix,

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Business Continuity for Retail: Lesson from COVID-19

Ensuring business continuity for Retail

The COVID-19 crisis has been devastating on businesses around the world, causing major disruptions to all business functions – from operations to supply chain management to marketing and sales. One of the sectors most affected by the crisis is the retail industry, as physical retail stores are ordered to shut down in cities across the world. Yet, despite all the trauma induced by this global pandemic, there is a glimmer of a silver lining out of this crisis. COVID-19 is considered to be one of the most impactful market disruptors in recent history, opening several windows of opportunity for businesses

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Retail Marketing Trends 2020: What 31 Industry Experts Predict

2020 Retail Marketing Trends

2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14% of total retail sales). “Online retail grows twice as fast as the rest eCommerce sector and 5 times higher than the global retail sector. As eCommerce penetration is expected to rise from 56.1% in 2020 to 65.5% by 2024, a major trend to watch is around how retailers can capitalize on their brand assets, starting with their physical stores, which account for a

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Gartner Trends 2020 Predictions: What They Mean for Retailers

Gartner trends 2020

Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner Trends on Digital Commerce 2020, as it provided insights into the ever-shifting digital commerce landscape with sophisticated analysis. From AI to Visual Commerce, there are many exciting trends to watch and, more importantly, adopt to grow your business. In this post, we picked five of Gartner trends on digital commerce that we believe have the most near-term impact on eCommerce business for a deep dive. Aside from

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7 Lovely Valentine’s Day Promotion Ideas for Retail

Valentine's Day promotion ideas

As red and pink hearts begin to pepper the shop windows, it’s a reminder that Valentine’s Day draws near. Despite the proximity to Black Friday and Christmas period, Valentine’s Day remains one of the top holidays for boosting retail sales. In 2019, American consumers spent a record-breaking $21B on gift-giving during this period, according to the National Retail Federation (NRF), with younger millennials (age 23-29) and Gen X leading the spending. Whether if you have already started the Valentine’s Day retail marketing for your retail store, or still seeking ideas on what to do, you’ve landed on the right post.

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Black Friday Report for Ecommerce 2018 [Infographic]

Black Friday Report 2018 Feature

As we flip over the most recent Black Friday Cyber Monday chapter of the retail year, it’s time to dive into data to call out a few key eCommerce trends from this year’s biggest shopping event. This is our second Black Friday Report since 2017 where we analyzed millions of transactional records across ContactPigeon’s eCommerce 250+ clients across North America and Europe. Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the occasion

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The Ultimate eCommerce Marketing Automation Guide for 2020

Marketing Automation Guide 2018

A primary attraction of running an eCommerce business is the ability to control many aspects of your business operations from just about anywhere via the internet. But merely existing as an online business isn’t enough anymore. To thrive, you need to continuously adopt best practices to refine your business model. One of the most profitable arrows in your eCommerce quiver is the automation of your marketing processes. This article attempts to gather the best practices across the globe into this step by step eCommerce marketing automation guide for your reading convenience. Marketing Automation: Why Should I Bother? The e-Commerce boom is revolutionizing

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May 4th Marketing Ideas to Rocket eCommerce Conversions

May 4th Marketing Ideas for eCommerce

For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our tribute to this day, we channeled some Jedi wisdom to come up with four May 4th marketing ideas to give your eCommerce results a boost. May 4th Marketing Ideas for Your eCommerce Store All of the ideas can be implemented any time, but you can opt to maximize the effect by implementing it with a touch of Star

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5 Advanced Mother’s Day Marketing Ideas for eCommerce

Mother's Day Marketing Ideas

We are celebrating the Moms in our lives this year on May 13th. For eCommerce marketer, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on Mother’s Day has been on the rise, with total revenue reaching $23.6B in 2017 in the United States alone. With this enormous market of anticipated spending, how to stand out against competition and appeal to your target audiences requires extra creativity. Let’s take a look at 5 Mother’s Day marketing ideas that turn the common email promotions into

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3 Proven Ways to Reduce Category Browse Abandonment

eCommerce Category Browse Abandonment

For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year. Estimates range from 70% cart abandonment to almost 80 percent of all possible orders are lost from a form of visitor abandonment. This post will cover the various types of abandonment and introduce 3 ways to tackle the most common one – Category Browse Abandonment.   Types of Visitor Abandonments Website bounce A bounce refers to a single page session on your site. It takes

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The eCommerce Checkout Best Practices Infographic

Checkout best practices

It is particularly frustrating to see online visitors go thru the entire shopping journey – finding their desired product, add to cart, and hit checkout – only to drop out at the very last step at checkout. This is a common challenge eCommerce marketers and owners face. Which also explains why our earlier article on eCommerce Checkout Best Practices is one of the most read pieces. So, we created an eCommerce checkout best practices infographic with all the best practices of the checkout process that may help you reduce your checkout abandonment rate, thereby boosting your store’s conversions What causes eCommerce

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Black Friday Email Marketing Report 2017 [Infographic]

Black Friday 2017 Email Marketing Report

2018 update: Our new Black Friday report 2018 is out! Read it here!   Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday weekend alone. Black Friday 2017 was no exception, as a growing number of consumers opt for the comfort of their home (office) over the crowded streets and malls when it comes to grabbing the best Black Friday deals. At ContactPigeon, we analyzed millions of transactional records for a sneak peek into how Black Friday 2017 was shaped up. We have

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Study: How Do Millennial Shoppers Behave on Black Friday & Cyber Monday?

How Millennial Shoppers Behave on Black Friday & Cyber Monday

This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent online already outpace those spent in retail stores during this Christmas shopping season. According to the National Retail Federation, 154.4 million shoppers bought products on the Thanksgiving/Black Friday weekend in 2016. Of those, 108.5 million shopped online while 99.1 million shopped in stores.   Nearly half of Black Friday and Cyber Monday are Millennial Shoppers  Millennial shoppers love Black Friday and Cyber Monday. 2016 Black Friday sales buried 2015 numbers

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[Poll Results] What’s Your Biggest eCommerce Challenge?

Sept '17 Polls Are In - The Top eCommerce Challenge

In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible options, we proposed 3 general areas. Grow visitor traffic Convert visitors into customers Get more returning customers Well, the results are in! ? While the responses are insightful, we are not entirely surprised by the results. Nearly half of the respondents (45% to be exact) considers sales conversion optimization as a major eCommerce challenge. This corresponds to recent studies that place visitor abandonment to ~92% of

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eCommerce Retention Strategies for Happy Customers

eCommerce retention strategies

Retention is a key part of selling and growing an e-commerce business. Keeping existing customers on for repeat business is often a more cost-effective and easier way to sustain your company than putting the time and money into gaining a new customer. In fact, the most commonly quoted “average” is 7 times more to sell to a new customer than to an existing one. Not only that, but repeat customers typically spend up to 67% more. Overall, managing to hang onto a customer improves the lifetime value of that customer. But it is a major challenge for marketers to retain

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