May 4th Marketing Ideas to Rocket eCommerce Conversions
For the millions of Star War fans across the world, May 4th is a special day. The fanbase has elected this day as Star Wars Day for the pun on the franchise’s now legendary catchphrase “May the Fourth be with you”. As our...
5 Advanced Mother’s Day Marketing Ideas for eCommerce
On Mother’s Day, we celebrate the Moms in our lives. For eCommerce marketers, this is a holiday not to be missed. Mother’s Day is the 3rd biggest retail holiday, after Black Friday / Christmas and Valentine’s Day. Spending on...
3 Proven Ways to Reduce Category Browse Abandonment
For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year...
The eCommerce Checkout Best Practices Infographic
It is particularly frustrating to see online visitors go thru the entire shopping journey – finding their desired product, add to cart, and hit checkout – only to drop out at the very last step at checkout. This is a common challenge...
Black Friday Email Marketing Report 2017 [Infographic]
2018 update: Our new Black Friday report 2018 is out! Read it here! Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday...
Study: How Do Millennial Shoppers Behave on Black Friday & Cyber Monday?
This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent...
[Poll Results] What’s Your Biggest eCommerce Challenge?
In our September newsletter, we posed the following question to 2000+ fellow digital marketers and eCommerce readers: As eCommerce marketer, what’s your biggest eCommerce challenge to growing your business? To limit the range of possible...
eCommerce Retention Strategies for Happy Customers
Retention is a key part of selling and growing an e-commerce business. Keeping existing customers on for repeat business is often a more cost-effective and easier way to sustain your company than putting the time and money into gaining a new...
Get Better Results with Repurchase Reminders (aka Replenishment emails)
Winning a customer is hard, winning a loyal customer is even harder. Despite the difficulty, it’s worth the effort because the ability to effectively re-engage existing customers is vital for the longevity of an eCommerce business...
The Starter Guide to Ecommerce Marketing Campaign Automation: Getting Repeat Customers
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In recent articles, we have established why marketing campaign automation is an important part of eCommerce for nurturing leads and increasing...
The Starter Guide to Ecommerce Marketing Campaign Automation: Lead Nurturing
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. Unless you sell magical elements or proclaim to be a wiz in online marketing, chances are, a good majority of your online visitors don’t...
The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the...