FMCG Marketing Strategies to Increase YOY Revenue
With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales...
23 Back-to-School Marketing Ideas for Retailers in 2024
As summer comes to a close, parents are prepping to send their kids back to school. This event marks one of the largest shopping booms of the year, with parents to be expected to spend $37 billion. In 2021, back-to-school shopping rose by 16% as...
The 16 Best Easter Campaigns of All Time
Retailers and growth marketers alike need to be completely aligned with the pulse of the market, if they wish to succeed and implement marketing strategies that stand out. In 2021, estimates showed immense growth in Easter spending for the retail...
The 25 Best Valentine’s Day Campaigns We Have Ever Seen
Even in the most trying times, love always finds a way to flourish and be celebrated. Statistics show that not even rising costs and inflation were enough to prevent the holiday’s revenue from reaching sky-high numbers. Last year, in 2023...
The 28 Best Customer Experience Examples in 2024
The focus of retail businesses has shifted in recent years from traditional “customer service” to learning how to create memorable customer experiences. Increasingly, the emphasis is on expanding omnichannel interactions across platforms,...
The 30 Best Black Friday Campaigns of All Time (2024 Update)
Black Friday, the quintessential shopping extravaganza, is more than just a day of unbeatable deals and long checkout lines. It’s an annual retail spectacle that serves as a litmus test for the industry’s creativity and innovation. In...
20 Creative Halloween Retail Promotion Ideas
In 2020, even amidst the Covid-19 pandemic, Halloween expenditure held its ground proudly with the overall spending in the United States alone reaching the amount of 8 billion USD. Statistics continue to impress even across the Atlantic,...
Best Father’s Day Campaigns: 24 cases we will never forget – ContactPigeon | Blog
Father’s Day campaigns have gained even more popularity following the worldwide impact of the pandemic. While we should appreciate our parents every day, the challenging COVID-19 era and its social distancing measures have motivated us to...
Retail Best Practices: 12 Tactics to Maximize Your Mother’s Day Revenue
Mother’s Day is a big day for mothers and the retail industry. Mother’s Day, which is celebrated on May 9th this year, is the third-largest retail holiday in the U.S. The nuance of Mother’s Day is that shoppers are buying...
Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce
The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising...
Retail Trends 2021: What 61 Industry Experts Predict for the Post Covid-19 Era
In 2020, the unexpected pandemic unsettled the world as we know it. Fortunately, the retail industry’s growth rates in nearly all leading economies remained positive. For instance, in the United States, the retail index grew by 6.9%...
Valentine’s Day Retail Best Practices to steal your customers’ hearts.
Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020,...
Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics
While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have gained a stronghold in the competitive cosmetics retail landscape. Survival has been, in part, a result of...
The Top 15 Retail Technologies to Watch in 2024
Much of the world we live in today depends primarily on technology. It influences nearly every aspect of our lives, from how we communicate with one another to the way we conduct our businesses. At the same time, technology is ever-evolving,...
LEGO: The Marketing Strategy Behind the Toy Industry Titan
LEGO’s claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified into movies, video games, television shows, popular social media channels, and even major amusement parks. And...
Retail Best Practices: Nailing your Holiday Marketing
As we step into 2024, the retail industry continues to evolve, adapting to the ever-changing consumer landscape. The challenges and uncertainties of 2020 are now firmly in the rearview mirror, but they have left a lasting impact on how people...
How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience
To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that...
New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer
New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a...
A 360 Black Friday Marketing Guide for Retailers (2024 edition)
Black Friday has transformed into a global shopping phenomenon, and each year brings new trends that shape how consumers shop and retailers sell. For 2024, Black Friday promises to be more vibrant and varied than ever, with evolving shopper...
Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade
The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday...