Best Father’s Day Campaigns: 24 cases we will never forget – ContactPigeon | Blog
Father’s Day campaigns have gained even more popularity following the worldwide impact of the pandemic. While we should appreciate our parents every day, the challenging COVID-19 era and its social distancing measures have motivated us to...
Retail Best Practices: 12 Tactics to Maximize Your Mother’s Day Revenue
Mother’s Day is a big day for mothers and the retail industry. Mother’s Day, which is celebrated on May 9th this year, is the third-largest retail holiday in the U.S. The nuance of Mother’s Day is that shoppers are buying...
Facebook Ad Segmentation: A How-To Guide for Successful Ecommerce
The ability to use Facebook ad segmentation quickly and effectively is crucial to generating higher returns from your ad budget. You also enjoy better returns if you couple Facebook ad segmentation with omnichannel customer engagement. Advertising...
Retail Trends 2021: What 61 Industry Experts Predict for the Post Covid-19 Era
In 2020, the unexpected pandemic unsettled the world as we know it. Fortunately, the retail industry’s growth rates in nearly all leading economies remained positive. For instance, in the United States, the retail index grew by 6.9%...
Valentine’s Day Retail Best Practices to steal your customers’ hearts.
Who doesn’t love Valentine’s Day? If you’re an online retailer, you already know that the international celebration of true love is a great time to boost sales and to recover from the post-holiday slump. In 2020,...
Sephora: The Omnichannel Strategy Which Redefined CX in Cosmetics
While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have gained a stronghold in the competitive cosmetics retail landscape. Survival has been, in part, a result of...
The Top 15 Retail Technologies to Watch in 2024
Much of the world we live in today depends primarily on technology. It influences nearly every aspect of our lives, from how we communicate with one another to the way we conduct our businesses. At the same time, technology is ever-evolving,...
LEGO: The Marketing Strategy Behind the Toy Industry Titan
LEGO’s claim to fame goes well beyond its famous interlocking plastic bricks. Since its founding in 1932, LEGO has diversified into movies, video games, television shows, popular social media channels, and even major amusement parks. And...
Retail Best Practices: Nailing your Holiday Marketing
As we step into 2024, the retail industry continues to evolve, adapting to the ever-changing consumer landscape. The challenges and uncertainties of 2020 are now firmly in the rearview mirror, but they have left a lasting impact on how people...
How to Use QR Codes in Retail: Best Practices for Optimal Customer Experience
To deliver exceptional next-generation in-store experiences, retailers must bridge the gap between the digital and physical worlds. QR codes in retail stores enhance the customer journey and facilitate an omnichannel shopping experience that...
New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer
New Look is one of the UK’s leading fast-fashion retailers with more than 400 physical retail stores in 66 countries across the world and a robust eCommerce presence. Yet the story behind this phenomenal retailer is far from a...
How to Prepare for Black Friday 2024: A Retailer’s Guide
Retailers across the nation felt optimistic in the immediate aftermath of previous Black Fridays. Always a huge source of profit, this beloved shopping day blew away predictions by producing an impressive $7.4 billion in sales. Expectations...
Best Back to School Campaigns: The 26 Best Retailers Who Made the Grade
The Back to School season is always an attractive opportunity for retailers to gain a foothold ahead of the holiday season and get inspired by the best Back to School campaign examples. In fact, this shopping season is second only to Black Friday...
19 Mobile Checkout Best Practices For 2024
The digital landscape of 2023 looks little like the eCommerce environment that dominated just a few short years ago. One of the most significant changes? A clear shift to mobile. An Episerver benchmark study involving 1.3 billion website views...
COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis
The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million...
[Report] How has COVID-19 Impacted Ecommerce Trends?
At the onset of the COVID-19 outbreak, many governments enforced Stay-at-Home measures that require social distancing for millions and closures of non-essential stores. Unsurprisingly, home confinement forced consumers towards online shopping, as...
Business Continuity for Retail: Lesson from COVID-19
The COVID-19 crisis has been devastating on businesses around the world, causing major disruptions to all business functions – from operations to supply chain management to marketing and sales. One of the sectors most affected by the crisis...
Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn
In just 13 years since founding, Farfetch became an online fashion retail unicorn. This Farfetch case study explores the keys to its success from a marketing and sales perspective. Read the Farfetch case study here.
...Retail Marketing Trends 2020: What 31 Industry Experts Predict
2019 was another glorious year for the retail sector, with sales reaching $25 trillion worldwide, according to eMarketer. Unsurprisingly, the key growth driver was eCommerce, which grew over 16% year over year, accounting for $3.46 trillion (~14%...
Gartner Trends 2020 Predictions: What They Mean for Retailers
Each year, Gartner, the world-leading research and advisory firm, identifies top strategic trends that shape the future of businesses across the globe. Retail business owners, CMOs, and eCommerce professionals have highly anticipated Gartner...