What if you could simply ask your business a question, uncover the insights behind it, and turn what you learn into your next marketing campaign? Today marks the Menura AI Data Canvas launch, introducing a new AI-powered analytics workspace from ContactPigeon that makes it easier for retail and eCommerce teams to explore their data, understand what’s driving performance, and turn insights into action through natural-language conversations.
We built Data Canvas to make the path from data to insights faster. Whether you’re a CMO looking to uncover your next growth opportunity or a Campaign Manager trying to identify the right audience for your next marketing campaign, Menura AI Data Canvas helps you explore the questions behind your decisions and turn useful findings into audiences you can reach, with fewer manual steps along the way.
What is Menura AI Data Canvas?
Unlike generic AI tools that start with a prompt alone, Data Canvas works with the rich business context and customer data already available in your ContactPigeon account, including customer profiles, transactions, browsing activity, product data, campaign interactions, and predictive customer insights
Built with retail-specific intelligence, Data Canvas is designed to reason like an experienced retail analyst, drawing on industry-specific knowledge, analytical frameworks, and guardrails to deliver relevant, business-focused insights. Companies can further tailor their AI agent by defining their business context, objectives, and priorities, ensuring the analysis reflects what matters most to their organization.
What does that mean for your team?
Get to business insights faster
Whether you’re reviewing yesterday’s sales or investigating a sudden change in customer behavior, you can find the information you need and explore the reasons behind it without data pulling or report building for every question to be answered.
Go beyond the numbers to understand what matters
Knowing that sales declined is useful. Understanding which categories, customer groups, or purchasing patterns contributed to that decline is far more valuable.
Menura AI Data Canvas helps teams move beyond surface-level KPIs through contextual follow-up questions, insight surfacing, and supporting visualizations. You can examine the data behind the answers, compare results, and determine where further investigation is needed.
Accelerated audience creation and campaign impact
Discovering a valuable customer segment is only half the job. With Menura AI Data Canvas, you can create live audiences directly from your findings, rather than manually recreating targeting conditions in another tool. These audiences can then be used within ContactPigeon’s customer engagement platform or synchronized with Google and Meta for advertising campaigns.
Menura AI Data Canvas in action
The real value of the Menura AI Data Canvas launch becomes clear when applied to everyday retail marketing decisions.
Let’s look at two practical examples.
For CMOs: Understand what’s driving growth and where to invest next
Rather than relying on multiple reports, CMOs can use Menura AI Data Canvas to stay on top of business performance, uncover hidden trends, and identify strategic opportunities. For instance, sales may be on target while profitability is declining. What’s driving the margin pressure, and where should resources be focused to reverse the trend?
Data Canvas analyzes underlying business data to reveal patterns across product categories, customer segments, and purchasing behavior. Through conversational follow-up questions and visual comparisons, CMOs can dig deeper into performance drivers, uncover opportunities, and make more informed decisions about where to focus their strategy and investments.
The Value: Greater visibility into business performance, faster and more confident strategic decisions, and the ability to move beyond reactive reporting toward proactive, data-driven growth.
For Campaign Managers: Turn customer insights into campaign-ready audiences
Instead of spending hours analyzing reports and manually building customer segments, Campaign Managers can use Menura AI Data Canvas to uncover high-value audiences and accelerate campaign execution. For instance, a product collection may be attracting significant interest but generating fewer purchases than expected. Which shoppers are showing strong purchase intent, and how can you turn that interest into conversions?
Data Canvas analyzes browsing behavior, purchase history, and customer engagement to identify relevant audiences. Through conversational follow-up questions, Campaign Managers can refine targeting criteria and build live customer segments directly from their analysis, ready for activation in ContactPigeon or synchronization with Google and Meta Audiences.
The Value: Less time spent on analysis and audience preparation, faster campaign activation, and more precise targeting that turns customer insights into conversion opportunities.
Retail use cases by role & team
The value of Menura AI Data Canvas extends beyond marketing. From executive decision-making to campaign execution, merchandising, and customer retention, different teams can use conversational analytics to uncover insights and act on opportunities faster. The table below illustrates a few such use cases:
| Role / Team | Typical Business Challenge | Sample Data Canvas Question | Value / Action |
|---|---|---|---|
| CEO / General Manager | Understanding what’s driving overall business growth or decline | “Which categories and customer segments contributed most to revenue growth this quarter?” | Identify growth drivers and prioritize business investments |
| CMO / Marketing Director | Optimizing marketing investment and profitability | “Revenue is on target, but gross margins are declining. What’s driving the change?” | Uncover margin pressure, evaluate promotions, and refine marketing strategy |
| eCommerce Director | Improving online conversion and sales performance | “Which product categories have the highest traffic but lowest conversion rates?” | Identify conversion gaps and prioritize optimization opportunities |
| CRM / Retention Manager | Understanding what drives loyalty and repeat purchasing | “How does purchase frequency differ between loyalty members and non-members?” | Identify opportunities to improve loyalty engagement and incentives |
| Campaign Manager | Finding high-intent audiences without manually building complex segments | “Which customers viewed our new collection multiple times but haven’t purchased?” | Create live audiences for ContactPigeon campaigns or Google and Meta targeting |
| Merchandising / Category Manager | Identifying product opportunities and underperformance | “Which products generate the most interest but have below-average sales conversion?” | Identify high-interest, low-converting products and inform merchandising decisions |
Scalable insights that guarantee transparency
Data Canvas gives teams the transparency to understand the findings and the flexibility to build on their work over time. Each answer is supported by underlying data, analytical logic, and assumptions that can be examined and validated. Supporting charts, tables, and generated SQL provide additional visibility into how conclusions are reached, helping teams evaluate findings with greater confidence.
With My Canvas, related questions, findings, and visualizations can be saved in a single workspace for future reference. Analyses can also be rerun with updated data, making it easier to track performance changes, monitor emerging trends, and support recurring business reviews without starting from scratch.
Furthermore, Canvas structures can be exported and imported across ContactPigeon accounts, allowing retail groups, multi-brand businesses, and agencies to apply the same analytical frameworks across different brands or markets while reducing repetitive setup work.
Lastly, Data Canvas includes a library of pre-built analytical recipes covering common retail scenarios, from sales and campaign performance to customer behavior and product trends. These recipes provide a starting point for exploring business data, with the flexibility to adapt questions, refine the analysis through follow-up prompts, and explore findings relevant to each business.
A new way to put Menura AI to work
The Menura AI Data Canvas launch expands ContactPigeon’s growing Menura AI family, bringing AI-powered intelligence into everyday retail decision-making.
By combining the customer and commerce intelligence of ContactPigeon with natural-language exploration, Data Canvas helps business leaders, marketers, and eCommerce teams get more value from the information they already have. Better retail performance doesn’t come from having more dashboards. It comes from asking better questions, understanding the answers, and acting on what matters.
Your data has more to say. Just ask it.
Explore Menura AI Data Canvas or book a live demonstration to discover what your own business data can reveal.
Frequently Asked Questions
What is Menura AI Data Canvas?
Menura AI Data Canvas is a natural-language analytics workspace that helps retail and eCommerce teams ask questions about their business data, understand the answers, and turn useful findings into live customer audiences.
How does Menura AI Data Canvas work?
Users ask questions in natural language and can follow up conversationally to explore the result in more detail. Data Canvas can surface supporting charts, tables, underlying data, and analytical logic so teams can understand how a conclusion was reached and continue investigating from there.
What data can Menura AI Data Canvas analyze?
Data Canvas works with the business context already available in ContactPigeon, including customer profiles, transactions, browsing behavior, product data, campaign interactions, and predictive customer insights.
Can Menura AI Data Canvas create customer segments?
Yes. Teams can refine a finding through follow-up questions and turn it into a live customer audience without manually rebuilding the same targeting logic in a separate segmentation workflow.
Where can audiences created in Data Canvas be activated?
Audiences created from Data Canvas findings can be used within ContactPigeon or synchronized with Google Audiences and Meta Audiences for campaign activation.
Who can use Menura AI Data Canvas?
Data Canvas is designed for different retail and eCommerce roles, including CMOs, marketing directors, campaign managers, CRM and retention teams, eCommerce leaders, merchandising teams, and other business users who need to investigate performance and act on customer or commerce data.
