Blog
Summer
Pop Mart Marketing Strategy: How the Chinese Retailer Dominated Designer Toys
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...
Pop Mart Marketing Strategy: How the Chinese Retailer Dominated Designer Toys
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...
Where AI Agents Pay Off First: The Case for Sequencing CX Before Operations
Every retail leadership team runs into the same budget meeting eventually. Support wants funding for its next AI agent. So does the warehouse. Both are chasing AI agent ROI in retail out of the same finite pool of money, and only one of them is going to show results...
From Segments to Signals: How CDPs Help AI Agents in Retail Understand Customer Intent
Retail is moving through one of the more disorienting shifts of the past decade. Shopping is leaving the browser for the conversation, and a shopper describing what they want to an AI agent inside ChatGPT or Gemini bears little resemblance to a shopper scrolling a...
Pop Mart Marketing Strategy: How the Chinese Retailer Dominated Designer Toys
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...
Where AI Agents Pay Off First: The Case for Sequencing CX Before Operations
Every retail leadership team runs into the same budget meeting eventually. Support wants funding for its next AI agent. So does the warehouse. Both are chasing AI agent ROI in retail out of the same finite pool of money, and only one of them is going to show results...
From Segments to Signals: How CDPs Help AI Agents in Retail Understand Customer Intent
Retail is moving through one of the more disorienting shifts of the past decade. Shopping is leaving the browser for the conversation, and a shopper describing what they want to an AI agent inside ChatGPT or Gemini bears little resemblance to a shopper scrolling a...