Blog
Summer
BFCM Metrics: What to Measure Before and After the Sale
Choosing your BFCM metrics before Black Friday and Cyber Monday gives your team a clearer way to evaluate the sale. When the orders arrive, you can check how much profit they generated, which customer groups responded, and what it cost to acquire a first-time buyer....
BFCM Metrics: What to Measure Before and After the Sale
Choosing your BFCM metrics before Black Friday and Cyber Monday gives your team a clearer way to evaluate the sale. When the orders arrive, you can check how much profit they generated, which customer groups responded, and what it cost to acquire a first-time buyer....
How AI Promotion Optimization Helps Retailers Protect Peak-Season Margin
Retail promotion optimization starts with understanding what is preventing a purchase. A shopper asks whether a jacket is waterproof. Another needs reassurance about delivery. A third says the price is beyond their budget. A BFCM promotion strategy that gives all...
10 BFCM Campaign Ideas Retailers Should Test in 2026
BFCM campaign ideas are easy to find. What is harder in 2026 is building a BFCM campaign strategy that connects the right tactics with the right customers, using AI, loyalty, customer value, and behavioral signals to guide each interaction. By November, shoppers will...
BFCM Metrics: What to Measure Before and After the Sale
Choosing your BFCM metrics before Black Friday and Cyber Monday gives your team a clearer way to evaluate the sale. When the orders arrive, you can check how much profit they generated, which customer groups responded, and what it cost to acquire a first-time buyer....
How AI Promotion Optimization Helps Retailers Protect Peak-Season Margin
Retail promotion optimization starts with understanding what is preventing a purchase. A shopper asks whether a jacket is waterproof. Another needs reassurance about delivery. A third says the price is beyond their budget. A BFCM promotion strategy that gives all...
10 BFCM Campaign Ideas Retailers Should Test in 2026
BFCM campaign ideas are easy to find. What is harder in 2026 is building a BFCM campaign strategy that connects the right tactics with the right customers, using AI, loyalty, customer value, and behavioral signals to guide each interaction. By November, shoppers will...