Blog
Summer
The Leroy Merlin Marketing Strategy: Analyzing the European Home Improvement Powerhouse
Leroy Merlin, a leading home improvement and gardening retailer based in France, has established itself as a major force across Europe and beyond through a customer-focused and innovation-driven marketing strategy, supported by the shift toward hyper-personalization...
How to Use Zero and First-Party Data for Marketing Personalization in eCommerce
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged...
Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and...
The Anatomy of The Perfect Campaign Performance Dashboard
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can...
How to Use Zero and First-Party Data for Marketing Personalization in eCommerce
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged...
Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and...
The Anatomy of The Perfect Campaign Performance Dashboard
An omnichannel marketing strategy is a must in today’s marketplace. But with the volume of marketing channels, business owners need data to make clever decisions. Using a campaign performance dashboard offers valuable insights into each campaign so business owners can...