Blog
Summer
How to Build a Customer Retention Strategy for Long-Term Success
Here’s a number that should make every retail executive pause: Retaining a customer can be 5 to 25 times more cost-effective than acquiring a new one. Investing in a solid customer retention strategy is a smart move in an industry where margins are tight and...
Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK
The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest...
ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row
After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the Pigeons into their...
The 30 Most Important Customer Engagement Metrics You Should Track in Retail
The retail business takes place where your customers are. They're on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can't compete with other retailers in today's omnichannel environment. That's why...
Sainsbury’s Marketing Strategy: Becoming the Second-Largest Supermarket Chain in the UK
The name “Sainsbury’s” is familiar to people across all demographics and age groups in terms of quality and affordable grocery shopping in the United Kingdom. Rising from humble origins in the 19th Century, Sainsbury’s long-term growth remains one of the biggest...
ContactPigeon partners with Athens University of Economics and Business (AUEB) for the second year in a row
After last year’s successful collaboration between ContactPigeon and the Athens University of Economics and Business, the two organizations renewed their partnership for 2022. During the spring semester, the esteemed faculty of AUEB welcomed the Pigeons into their...
The 30 Most Important Customer Engagement Metrics You Should Track in Retail
The retail business takes place where your customers are. They're on social media, on mobile apps, and everywhere else you can imagine. But unfortunately, none of this matters if you can't compete with other retailers in today's omnichannel environment. That's why...