Blog
Summer
Top Customer Segmentation Examples for Rising Retailers (By Industry)
Customer segmentation is a cornerstone of effective retail marketing strategy, offering myriad benefits for businesses across various sectors. By examining customer segmentation examples, we can see how dividing customers into distinct groups based on their...
B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours
There's ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a priority medium on social...
10 Top eCommerce Events in London You Shouldn’t Miss in 2024
For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with marketing...
Tesco Case Study: How an Online Grocery Goliath Was Born
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco...
B2B Video Marketing Strategy: A Step-by-Step Guide for Building Yours
There's ample proof that video is a must for B2B brands. In 2019 alone, 50% of marketers used and invested in more video content. In fact, it became the top used content format, beating blogs and image-based content. Video has also become a priority medium on social...
10 Top eCommerce Events in London You Shouldn’t Miss in 2024
For many of us, Christmas marks the season of giving, reflection, and forward-looking planning for the new business and marketing plans for the year to come. Part of such planning includes filling our calendars with marketing...
Tesco Case Study: How an Online Grocery Goliath Was Born
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has achieved continued success by remaining at the forefront of retail trends, including everything from self-service shopping to international expansion. More recently, Tesco...