Blog
Summer
Real-Time Retail Customer Intelligence with GCP CDP
The concept of real-time retail customer intelligence has evolved in tandem with the rapid advancements in technology and data analytics. Originally rooted in the idea of better understanding consumer behavior, retail intelligence now encompasses sophisticated tools...
Why Retailers Should Diversify Away From Amazon – And How to Do It?
Reading that title may have shocked you a little - move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from it? If...
Secrets to Writing Customer Service Emails That Work
Working in customer service, you deal with tons of emails every day. No wonder, 96% of consumers consider it essential for brand loyalty. So you try to manage your customer service appropriately to influence your overall conversion rates, don't you? The...
COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis
The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million jobs) is currently at...
Why Retailers Should Diversify Away From Amazon – And How to Do It?
Reading that title may have shocked you a little - move away from Amazon? Responsible for over 30% of all ecommerce transactions, Amazon is the place to sell if you want to get traffic and earn a profit from it. So why on earth would you want to move away from it? If...
Secrets to Writing Customer Service Emails That Work
Working in customer service, you deal with tons of emails every day. No wonder, 96% of consumers consider it essential for brand loyalty. So you try to manage your customer service appropriately to influence your overall conversion rates, don't you? The...
COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis
The pandemic has brought a paramount uncertainty for businesses across the world amidst forced closures, disrupted supply chains, and lowered consumer spending. According to McKinsey, nearly 24% of the British workforce (7.6 million jobs) is currently at...