Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a significant sales increase for retailers and e-businesses. When it comes to online holiday spending, Halloween is the third on the list for bringing in the most revenue behind Christmas and Easter. About 171 million Americans celebrated Halloween in 2016, a number that increases every year. Sending out creative Halloween email campaign to help boost sales is one of the best ways to capture a shopper’s attention.
Before we get into the ideas, we would like to reiterate the basics. Your Halloween email campaign should be:
- To the point
- Opt for a creative content
- Personalized for your audience
- A/B tested
1. Give your products a Spooky spin
Halloween-related marketing campaigns do not necessarily require selling costumes, party supplies or pumpkins. Let’s say you are selling candles online. A special Halloween email campaign can feature the ‘spooky scents and colors’ for the promotion of candles. The subject line should also be Halloween-ish – for example, ‘Create the perfect atmosphere for your spooky gatherings.’ Emails and products should be given a Halloween spin. This can be as simple as adding a spooky subject with some supporting copy and a Halloween-inspired image.
2. Be creative with your subject line
Be playful with your e-mail subject lines. It’s a good opportunity to add in a few Halloween emoji rather than sticking to the traditional text. Be daring and throw in some goblins, spider webs. See what’s eye-catching and start progressing your strategy in that direction. Remember that using emojis in your email subject lines can be a successful and attention-generating technique to increase your email open rates. It’s the first step towards getting more people engaging with your campaigns.
3. Make your Halloween email campaign more personal
Segmentation is the best way to achieve a more personalized email. Halloween requires its particular targeting criteria as it is celebrated differently based on age group, which means that purchase needs will also vary. In the past, Halloween was mainly aimed at children, but in recent years the situation has changed greatly. Nowadays, eCommerce vendors target both children and adult audiences. From Halloween party items to decorations, the ornaments on doors, walls, and curtains to the appropriate video games and pet costumes, there are many options of categorization. Your emails promoting children’s custom to a parent will vary significantly it was promoting Halloween masks for adults of course.
4. Upselling & Cross-Selling
Make the most of this Halloween by directing your consumers’ to consider complementary products. Offering more relevant products during this period to your customers and offering holiday bundle deals works well to increase your average cart value. If you’re looking for immediate benefits then upselling and cross-selling are always the best sales techniques that you should consider. If you’re using ContactPigeon, just remember to set up the product recommendations to promote Halloween themed product that goes together.
5. Ensure user-friendly Mobile experience
According to a study by Kleiner Perkins Caufield & Byers (KPCB), an adult in the US spends approximately 2.8 hours daily browsing online with his/her mobile devices. Over the past 5 years, email opens on mobile have grown 30% to the point where they now dominate both desktop and webmail clients. It is a good idea, therefore, to optimize your email campaigns for the optimal mobile experience. This means shortened subject line (50 characters or less), write compelling preheader text and use images in your campaigns that are mobile responsive to fit on a small mobile screen. Finally, don’t forget to see a preview of what the email will look like across desktop and mobile before clicking “send”.
And last but not least, 3 fun Halloween Email templates to inspire your next campaigns!
3 Free Halloween Themed Email Campaigns
Template 1. Purple Monster
Template 2. Trick or Treat
Template 3. Treats
Good luck with your own Halloween Email Marketing Campaign!
We hope that you now have enough resources and insights about what works and what doesn’t to create your own Halloween Email campaign and totally crush it. We would love to hear how your campaign performs with any of the ideas, write us back with your campaign metrics afterward. Good luck!
Also published on Medium.