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The toys & games industry is undergoing a dynamic transformation in 2025, driven by rapid tech innovation, growing environmental awareness, and evolving consumer expectations. From AI-powered playmates to immersive AR/VR experiences, the market is adapting faster...
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In 2025, beauty is not simply about products, but personalized experiences and meaningful connections. Driven by rapid advancements in AI, augmented reality (AR), ESG initiatives, and omnichannel marketing for cosmetics, the cosmetics industry trends in 2025 reflect a significant shift from traditional marketing toward tech-enabled, customer-centric journeys. According to McKinsey (2023), more than three out of four consumers now gravitate toward brands that deliver tailored, individualized experiences. To stay ahead, retailers must understand these evolving consumer expectations and adapt quickly to the transformative beauty e-commerce trends shaping the industry.
Beauty discovery happens less through traditional aisles and more through sophisticated algorithms that understand individual consumer needs. Advanced AI technologies are transforming cosmetics industry trends in 2025, personalizing interactions from AI-powered skin quizzes and tailored recommendations to intelligent customer segmentation. According to McKinsey (2023), leveraging AI-driven personalization strategies substantially increases average order value (AOV), surpassing conventional segmentation methods.
Want to leverage beauty ecommerce trends and AI insights for real-time customer journeys? ContactPigeon’s automation platform helps brands personalize every touchpoint, from quiz results to post-purchase emails. Explore our retail marketing automation platform.
AR in the cosmetics industry is reshaping the customer journey, enabling virtual product trials anytime, anywhere, reducing hesitation, and boosting conversion rates. Research shows that AR-powered experiences are proven to increase conversions, with users converting at rates 2–3 times higher than shoppers who don’t use AR. Retailers leveraging AR can also capitalize on heightened engagement through omnichannel marketing for cosmetics with platforms like ContactPigeon, turning immersive interactions into immediate marketing opportunities.
Want to turn AR engagement into revenue? Learn how ContactPigeon’s Omnichannel Customer Engagement Platform helps beauty brands trigger personalized journeys after every virtual try-on — via email, SMS, and onsite automation.
Beauty ecommerce trends are strongly driven by consumer demand for sustainable practices, ethical responsibility, and transparency. Driven by demand for clean ingredients, eco-friendly packaging, and cruelty-free certifications, sustainability has become a powerful loyalty driver, particularly among Gen Z consumers who strongly align brand choices with ESG (Environmental, Social, Governance) values. According to Nielsen, two-thirds of global consumers are now willing to pay a premium for products that reflect sustainable practices.
Beauty retailers are raising the bar with eco-conscious strategies. Explore how brands can implement sustainable practices in our blog on Sustainable Retail: How Brands Can Embrace Eco-Friendly Practices.
Today’s beauty shopping journey increasingly begins with scrolling on social media rather than traditional websites, turning platforms such as TikTok, Instagram, and YouTube into highly effective channels for direct sales.TikTok, in particular, has reshaped purchasing habits through explosive growth in #BeautyTok, driving record-breaking product sales among Gen Z consumers, 64% of whom have directly purchased beauty products from social content (Sprout Social, 2023). Authentic, creator-led reviews consistently outperform traditional advertising, boosting consumer trust and accelerating conversions.
Social commerce is transforming the beauty buyer journey. For more strategies on how brands can turn engagement into loyalty, reference our blog on Retail Customer Engagement Trends for 2025.
Brick-and-mortar beauty retail isn’t disappearing, it’s transforming. Physical stores now integrate digital experiences, combining technologies like QR codes, appointment bookings, geo-fencing, and NFC tags to engage customers seamlessly in real time. Features such as Buy Online, Pick Up In-Store (BOPIS) and personalized digital follow-ups have become expectations rather than innovations, blending online convenience with offline interactions.
Phygital retail blends the physical and digital worlds, giving beauty shoppers seamless, personalized experiences that start in-store and continue online. Learn more in our blog on Phygital Retail: What It Is and What You Need to Know.
The beauty retail landscape has fundamentally shifted from traditional marketing campaigns toward personalized, real-time, data-driven engagement across every customer touchpoint. Looking ahead, retailers should prepare for deeper integration of AI, automation, and sophisticated omnichannel personalization to match rapidly evolving consumer expectations.
Stay ahead of the curve! Unlock the power of personalized journeys, automation, and advanced segmentation.
Book a free demo with ContactPigeon today and elevate your customer engagement strategy.
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