Every click could be a conversion and every scroll a chance to lose attention, so the rules of engagement are shifting fast. AI in retail marketing is redefining how brands connect, personalize, and convert. At ContactPigeon’s Pigeons to the Rescue workshops, we showcased how RFM Targeting and Menura AI are ushering in a new era: one where customer journeys are intelligent, intuitive, and always-on.
Let’s break down the key points ▾
- Agentic AI: Menura acts as a brand-trained digital associate across Viber and website chat, with Messenger and Instagram next. It offers multilingual responses, performs a pre-order handoff to a representative for compliant checkout, and runs 24/7 to reduce abandonment and lift conversion.
- Visual understanding from images: Menura reads site structure and product feeds, then analyzes images to infer attributes like color or material when keywords are missing. Responses are contextually relevant with ~99% accuracy.
- Catalog freshness: Uses the standard feed, auto-enriches from the website and product images, and refreshes every six hours. A manual re-crawl can be triggered for immediate updates.
- RFM segmentation + Predictive CLV: AI-generated RFM clusters guide who to engage and how. Reward Champions, win back high-value dormant customers, and suppress unprofitable segments to protect ROAS and drive efficient, loyalty-building growth.
- Analytics and attribution: Every conversation and action can flow into GA4 and the ContactPigeon CDP for cross-touchpoint attribution. This powers conversational commerce where carts are built inside chat and confirmed by humans only when necessary.
The future is agentic: Menura AI and the rise of seamless shopping
Menura AI, ContactPigeon’s conversational intelligence system that acts as a brand-trained digital associate, is an agentic AI that learns a retailer’s tone, understands its catalog, and interacts naturally across multiple messaging channels, from Viber to website chat and soon Messenger and Instagram.
It can interpret product visuals, respond with deep contextual knowledge, and converse in multiple languages. Beyond simple keyword matching, Menura analyzes the entire website structure, product feed, and even image data to understand what each item represents, from color and style to use case or theme. This enables it to identify and recommend products even when descriptive text or specific keywords (such as “black”) are missing, delivering contextually relevant and visually accurate responses every time.
Crucially, Menura supports multilingual understanding: it can respond in another language, though product details appear in the language used in the catalog. It can also guide a shopper through the pre-order process, handing off to a representative for final confirmation. This ensures compliance with payment and order policies while maintaining a seamless experience.
The impact is transformative. Retailers no longer need to rely solely on human intervention for every query or promotion. Menura enables 24/7, brand-authentic, and real-time interactions that reduce cart abandonment and increase conversion.
Understanding the shift: From campaigns to conversations
Black Friday and Cyber Monday once promised record-breaking sales. Today, they also mean rising ad costs, thinner margins, and customers trained to chase discounts. During the RFM workshop, participants learned how AI-driven segmentation helps retailers escape that cycle.
Instead of treating every shopper the same, AI-generated RFM clusters analyze Recency, Frequency, and Monetary value to identify distinct personas, such as Champions, Potential Loyalists, or At Risk customers. This enables precise actions, for instance:
- Reward loyal buyers with exclusive perks or early access.
- Target high-value dormant customers with tailored win-back offers.
- Suppress unprofitable segments to protect ROI.
The data-driven takeaway was simple: when you align offers with customer value, your marketing becomes efficient, sustainable, and loyalty-building. Retailers using predictive CLV insights achieved higher engagement while spending less per acquisition.
This is the essence of modern retail marketing: less noise, more relevance, and measurable profitability.
Smarter journeys, real-time insights
Participants were especially interested in how Menura connects to analytics. Every conversation and action can be tracked through Google Analytics 4 and ContactPigeon’s CDP, ensuring marketers can attribute influence and measure performance across touchpoints.
Additionally, Menura’s accuracy reaches approximately 99%, thanks to continuous learning from product data and interaction feedback. When combined with RFM targeting, this creates a powerful loop: AI segments determine who to engage, and Menura determines how to engage them.
During our workshop, several technical clarifications emerged, particularly around how Menura processes catalog data. Many marketers wondered whether they’d need to enrich their XML feeds with extra attributes. In reality, Menura builds on the existing feed by automatically extracting missing information from the website and even from product images, identifying features like color or material without needing manual input. The catalog updates every six hours, keeping prices and availability current.
Intuitive commerce: Where we’re headed
Both workshops shared a common vision: the future of retail is frictionless. The coming years will see transactions initiated and completed within conversations, across channels, without redirects or delays.
This transformation will be agentic, led by systems like Menura AI that not only assist but act intelligently on behalf of both brand and customer. Imagine an era where a shopper asks, “Show me a gift under €50,” and within seconds, their cart is ready, validated by AI, and confirmed by a human only when necessary. That is where retail is heading, and Menura AI marks the first practical step toward that reality.
As retail enters the 2025 holiday season, success will depend less on who discounts more and more on who understands better. AI segmentation and agentic conversational systems represent a leap forward for eCommerce, not just in automation, but in empathy, accuracy, and agility.With RFM Targeting guiding the data and Menura AI driving the dialogue, ContactPigeon is helping brands move toward the next standard in retail: a world where every interaction feels human, every offer feels personal, and every transaction happens seamlessly.
