Crafting a 360º Valentine’s Day Marketing Strategy in Retail

Valentine’s Day marketing strategy

Valentine’s Day is a key sales driver in retail, with consumers spending billions annually on gifts, experiences, and self-care. A 360 marketing campaign is critical for optimizing sales and customer retention, ensuring seamless engagement across digital, in-store, and social channels. In 2023, U.S. consumers spent $25.9 billion on Valentine’s purchases, proving that a Valentine’s Day Marketing Strategy in retail is essential, regardless of industry (NRF). This guide is your ultimate resource—covering everything you need to maximize revenue and build lasting customer relationships.

Valentine’s Day shopping trends & charts: The market data you need to know            

Valentine’s Day offers retailers a prime opportunity to boost sales with evolving consumer preferences and shopping habits. As experiences gain traction alongside traditional gifts, retailers must adapt their strategies to offer seamless omnichannel experiences and targeted promotions. This article covers key trends and strategies to help retailers maximize their success during this special occasion.

Read below the 5 must-study charts about Valentine’s Day in retail:

Valentine’s Day 2025

Source: FDA

Shopping plans among consumers in the United States in 2023

Source: Statista

Total expected Valentine’s Day spending in the United States until 2024

Source: Statista

Historical Valentine’s Day spending plans

Source: NRF

Percent planning to purchase top 5 gift categories

Source: NRF

Key trends & takeaways for a retailer:

  • Evolving Shopping Preferences and Omnichannel Strategies: Consumers increasingly expect flexibility in how they shop. Retailers must focus on creating seamless omnichannel strategies, such as click-and-collect, in-store returns for online purchases, and synchronized loyalty programs.
  • Growth Opportunities in Seasonal and Experiential Spending: Special occasions like Valentine’s Day offer significant sales potential, with spending projected to reach $27.5 billion in 2025. Traditional gift categories like candy, flowers, and greeting cards dominate, but experiential gifts (like dining or entertainment) are gaining popularity, appealing to those seeking unique celebrations.
  • Timing and Targeting Strategies for Sustained Growth: With steady year-on-year retail growth and strong consumer purchasing power, early and last-minute promotional strategies are essential. Retailers should target various shopper segments—from romantic partners to friends and self-purchasers—through tailored digital marketing campaigns, flash sales, and online shopping incentives.

Key Valentine’s Day statistics to consider before planning

  • In 2024, U.S. consumers were expected to spend approximately $25.8 billion on Valentine’s Day (NRF). This substantial spending highlights the holiday’s significant impact on the retail sector, presenting a lucrative opportunity for businesses across various industries to boost sales through targeted promotions.
  • In 2022, the average man celebrating Valentine’s Day spent $235, while the average woman paid $119 (CAPITALONESHOPPING). Understanding these spending patterns can help retailers tailor their marketing strategies to different demographics, optimizing product offerings and promotions to match consumer behavior.
  • In 2023, 35% of Valentine’s Day shoppers planned to buy gifts online (FITSMALLBUSINESS). The growing preference for online shopping underscores retailers’ importance in enhancing their e-commerce platforms and digital marketing efforts to capture this segment of consumers.
  • Candy is the most popular Valentine’s Day gift, with 57% of shoppers expecting to buy it in 2023 (FITSMALLBUSINESS). This trend indicates that traditional gifts like candy remain favored, suggesting that retailers should ensure adequate stock and variety to meet consumer demand during the holiday.
  • Consumers aged 35–44 spent the most on Valentine’s Day in 2023, averaging $335.71 per person (FITSMALLBUSINESS). Identifying high-spending age groups allows retailers to focus their marketing campaigns on these demographics, potentially increasing sales by appealing to their preferences and spending habits.

Want to dive in deeper? Read our full Valentine’s Day Statistics article here!

Investing in a 360º Valentine’s Day marketing campaign: Is it worth it after all?

As Valentine’s Day approaches, various industries have the opportunity to enhance their offerings and drive engagement through strategic marketing initiatives. Retail sectors like fashion, beauty, and food can tap into customer expectations with personalized experiences, influencer collaborations, and special offers. Similarly, industries such as hospitality, tech, and wellness stand to benefit from tailored promotions that cater to the spirit of love and celebration during the season.

Aspect 360° Valentine’s Strategy Standard Valentine’s Campaign
Channels Used Omnichannel: Includes digital, in-store, social media, email, SMS, influencers, and events. Primarily digital: website, social media, and email newsletters.
Customer Segmentation Detailed segmentation by demographics, preferences, and behaviors for hyper-personalization. Basic segmentation (e.g., male/female, age groups).
Content Personalization Dynamic, interactive, and tailored content for each audience segment. Generic content or limited variation across platforms.
Experiential Elements Virtual or in-store experiences (e.g., pop-up events, live streams, gift consultations). No experiential touchpoints.
Loyalty Program Tie-Ins Exclusive offers for members, points multipliers, and special Valentine’s-themed rewards. Generic discounts for all; no loyalty-focused initiatives.
Influencer Partnerships Collaborations with influencers for authentic promotions, unboxing, or live shopping events. Few or no influencer partnerships; focus on in-house promotions.
Social Media Engagement Interactive campaigns like polls, giveaways, user-generated content (UGC), and themed filters. Static posts, occasional hashtags, and standard promotions.
In-store Integration Themed decorations, in-store exclusives, QR codes linking to online content, and immersive experiences. Minimal or no changes to physical store ambiance or layout.
Omnichannel Promotions Seamless offers across platforms (e.g., buy online and pick up in-store, app-exclusive deals). Isolated promotions limited to specific platforms.
SMS/Push Notifications Timely, engaging messages (e.g., reminders for last-minute gifts, exclusive flash sales). Rarely used; limited to email newsletters.
Emotional Storytelling Campaigns focusing on love, relationships, and heartwarming narratives across platforms. Basic focus on promotions and discounts.
Data-Driven Adjustments Real-time monitoring and optimization of campaigns (e.g., A/B testing, analytics-driven tweaks). Little to no real-time adjustments; one-size-fits-all approach.
Post-Valentine Follow-Up Targeted follow-ups like “extend the love” campaigns, post-event surveys, and next-year previews. Minimal or no follow-up after Valentine’s Day.

  • Retail (Fashion, Jewelry, Gifts): Yes, invest heavily. Personalized experiences, influencer collaborations, and omnichannel promotions align perfectly with customer expectations for Valentine’s shopping.
  • Beauty & Personal Care: Yes, capitalize on self-care trends and giftable products. Leverage loyalty rewards, limited-edition Valentine’s packaging, and social media-driven campaigns.
  • Food & Beverage: Yes, high potential. Restaurants, chocolatiers, and gourmet brands can benefit from themed menus, dine-in experiences, and exclusive Valentine’s bundles.
  • Hospitality & Travel: Yes, tailor experiences. Special staycation packages, romantic getaways, and VIP services can drive engagement and bookings during the season.
  • Tech & Gadgets: Yes, but with a strategic approach. Promote “gifts for him/her,” offer bundled deals, and focus on emotional storytelling in marketing.
  • Fitness & Wellness: Yes, growing demand. Promote couples’ memberships, wellness packages, and self-love campaigns that focus on holistic well-being.
  • Entertainment & Streaming Services: Yes, strong engagement opportunity. Themed content, special Valentine’s bundles, and interactive social media campaigns can boost subscriptions and user retention.
  • Automotive & Luxury Goods: Yes, with a premium experience. Exclusive Valentine’s offers, VIP customer appreciation, and luxury personalization can appeal to high-end shoppers.
  • Financial Services & Banking: Yes, through strategic positioning. Valentine’s is an opportunity to promote gift cards, savings plans for couples, and financial wellness for shared futures.
  • Home & Lifestyle: Yes, focus on gifting trends. Promote home décor, DIY Valentine’s experiences, and personalized gifting options for loved ones.

How to build a 360º Valentine’s Day marketing strategy

Valentine’s Day presents a unique opportunity for businesses to connect with customers on a personal level and boost brand engagement. A well-crafted 360-degree marketing strategy ensures that your message resonates across all channels, creating a seamless experience from awareness to conversion. This table outlines the key elements needed to build a comprehensive and effective Valentine’s Day campaign that captures attention and drives results.

Step Description Average Time Needed
1. Set Clear Goals Define specific objectives for your campaign, such as increasing sales, improving engagement, or building brand awareness. Set measurable KPIs like revenue targets, email open rates, or social media engagement. 2–3 hours
2. Analyze Audience Segment your audience into key groups (e.g., singles, couples, parents). Use customer data platforms (CDPs), purchase history, and behavioral data to personalize campaigns. 1–2 days
3. Create Messaging Develop tailored messaging for each audience segment, emphasizing personalization and emotional appeal. Include themes like self-love, friendship, and romantic connections. 1–2 days
4. Develop Content Produce campaign assets, including email templates, social media posts, blog articles, videos, and dynamic ads. Use Valentine’s themes in all visual and written content. 5–7 days
5. Plan Omnichannel Campaigns Design seamless campaigns across all channels, including email, social media, SMS, in-store, and digital ads. Coordinate messaging and offers for consistent branding and customer experience. 2–3 days
6. Implement Technology Set up tools like AI for personalized recommendations, AR/VR for virtual try-ons, and marketing automation for email and SMS campaigns. Test integrations and ensure all platforms are functioning correctly. 3–5 days
7. Schedule and Launch Schedule campaign launches strategically to align with key shopping moments (e.g., 2 weeks, 1 week, and last-minute reminders). Ensure all promotional materials are live and error-free. 1–2 days
8. Monitor and Adjust Use analytics tools to track performance in real-time, analyzing sales, engagement, and ROI. Optimize campaigns based on data, such as tweaking underperforming ads or refining targeting. Ongoing (daily)
9. Engage Post-Campaign Send follow-up messages like “extend the love” offers, thank-you emails, or surveys. Analyze customer feedback to improve future campaigns. 1–2 days

How to identify your target audience for a 360º Valentine’s Day marketing strategy

Valentine’s Day presents a golden opportunity for brands to connect with diverse consumer segments through a well-crafted 360º marketing strategy. By leveraging customer data, businesses can personalize messaging for singles, couples, friends, and families—ensuring that every shopper finds the perfect Valentine’s gift. A Customer Data Platform (CDP) takes this strategy to the next level by enabling hyper-targeted segmentation, real-time behavioral insights, and seamless omnichannel experiences, ultimately driving higher engagement and conversions.

How to do it:

Step 1: Analyze customer data

  • Use CRM insights, website analytics, and social media engagement to categorize shoppers based on behavior (gift-buyers, self-gifters, deal-seekers, etc.).

Step 2: Segment your audience & personalize messaging

  • Singles → Self-love campaigns, spa/wellness offers, or “treat yourself” product bundles.
  • Couples → Romantic gift guides, date night essentials, and “His & Hers” product bundles.
  • Friends → “Galentine’s Day” promotions, group discounts, and shareable experiences.
  • Parents → Family-friendly gifting ideas, personalized keepsakes, and kids’ Valentine’s crafts.

Step 3: Optimize marketing channels

  • Email Marketing → Use subject lines like “Treat Yourself This Valentine’s!” for singles or “The Perfect Gift for Your Valentine Awaits” for couples.
  • Social Media Ads → Run carousel ads, influencer collaborations, and interactive polls to drive engagement.
  • Retargeting Abandoned Carts → Send reminders with limited-time discounts to encourage conversions.

Step 4: Create a seamless omnichannel experience

  • Ensure in-store, online, and mobile experiences align with tailored promotions, using AI-driven recommendations and personalized shopping journeys.

How a Customer Data Platform (CDP) can help with your Valentine’s Day segmentation

A Customer Data Platform (CDP) is a powerful tool that allows brands to leverage customer data to build targeted Valentine’s Day campaigns. Here are 3-5 specific, unique proposals for using a CDP for Valentine’s Day marketing segmentation:

Hyper-personalized gift recommendations based on purchase history

A CDP can analyze previous purchase history to identify patterns in product preferences. For Valentine’s Day, the platform can automatically recommend personalized gift bundles (e.g., jewelry, beauty products, or tech gadgets) based on individual customers’ prior purchases. 

Example: If a customer bought skincare products in the past, suggest Valentine’s Day skincare bundles or a new product launch.

Real-time behavioral segmentation for last-minute shoppers

For last-minute Valentine’s shoppers, a CDP can analyze real-time browsing behavior to segment users who are viewing “Valentine’s Day Gifts” or related products. Immediate, targeted offers can be sent via SMS, email, or retargeting ads.

Example: If a shopper is browsing jewelry or flowers but hasn’t purchased, send them a “Last-Minute Valentine’s Deal” with a time-sensitive discount to nudge them to convert.

Emotional sentiment analysis for tailored messaging

A CDP can integrate sentiment analysis by tracking customer interactions on social media, surveys, or past purchases. This analysis can help identify emotional triggers for different segments—whether a customer is excited for Valentine’s Day or experiencing more of a “self-love” moment.

Example: Create separate campaigns for romantic couples and self-love seekers (e.g., a “Treat Yourself” campaign for singles, and a “Celebrate Your Love” message for couples).

Segmentation by customer lifecycle stage

A CDP can distinguish between new customers, loyal customers, and dormant customers, allowing marketers to design Valentine’s Day campaigns accordingly.

Example: 

  • For new customers, offer a welcome Valentine’s Day discount to encourage their first purchase.
  • For loyal customers, offer exclusive early access to Valentine’s collections or a VIP bundle with personalization options.
  • For dormant customers, send a personalized re-engagement email with a special Valentine’s promotion to rekindle interest.

Cross-device personalization for seamless shopping experiences

With a CDP, brands can track and connect customer behaviors across multiple devices (desktop, mobile, in-store). For Valentine’s Day, this ensures that a shopper’s experience is consistent and personalized, no matter where they are.

Example: If a customer views a Valentine’s gift on mobile but abandons the cart, follow up with a retargeting email or SMS offering a discount or a reminder to purchase on their desktop or in-store.

Creative Valentine’s Day marketing ideas to engage shoppers

Valentine’s Day is more than just a shopping occasion—it’s an opportunity for brands to create meaningful connections with their audience. By incorporating storytelling, curated gift guides, and user-generated content, businesses can craft memorable campaigns that resonate emotionally with shoppers. From heartwarming narratives to interactive experiences, a well-executed Valentine’s Day campaign can drive engagement, boost sales, and leave a lasting impression. Here are four creative marketing ideas to help your brand stand out this season of love.

Valentine’s storytelling: Emotional campaigns that connect with shoppers

Airbnb’s “Spend a Night at Juliet’s House” campaign encouraged couples to share their love tales creating a deep emotional connection, while the opportunity to stay in Juliet’s Verona home added an air of exclusivity and enchantment. By crafting such a memorable Valentine’s Day initiative, Airbnb reinforced its commitment to fostering meaningful connections, storytelling, and extraordinary experiences.\

Valentine’s gift guides: Helping shoppers find the perfect present

Sephora’s “Gifts for Every Love” Campaign embraced the spirit of Valentine’s Day by curating personalized gift guides tailored for every type of love—whether romantic, self-love, or friendship. By leveraging influencer collaborations and shoppable content, Sephora not only simplified gift-giving but also fostered an emotional connection with its audience. This initiative reinforced Sephora’s brand identity as a go-to destination for thoughtful, beauty-driven gifting experiences.

User-Generated Content (UGC): Encourage shoppers to share their love

Ryanair’s #LoveRyanair Giveaway Campaign seized the Valentine’s Day opportunity to boost engagement and user-generated content by launching an interactive giveaway. By encouraging followers to share photos of themselves or their loved ones using the hashtag #LoveRyanair, the airline created a sense of community and romance around travel. Offering free tickets as a prize not only heightened excitement but also reinforced Ryanair’s image as an accessible and adventure-driven brand, inspiring travelers to celebrate love through unforgettable experiences.

Spread the love first: Consider Valentine’s-themed freebies per order/purchase

Godiva’s “Share the Love” Chocolate Giveaway campaign tapped into the joy of giving by offering complimentary Valentine’s chocolates with purchases, making every customer feel special. The campaign encouraged indulgence and generosity, aligning perfectly with the holiday’s sentiment. By incorporating a social media sharing element, Godiva transformed a simple promotion into an interactive and memorable experience, strengthening customer loyalty and brand engagement.

Need more inspiration? Read our full Valentine’s Day Marketing Ideas article here.

Combining Valentine’s Day marketing strategy with AI: Best practices

Valentine’s Day presents a golden opportunity for businesses to engage customers with heartfelt, personalized experiences—and AI can take these efforts to the next level. By leveraging AI-driven tools for personalized gift recommendations, automated love notes, and dynamic pricing strategies, retailers can create campaigns that feel both intimate and innovative.

AI-powered gift recommendation engines

Tools: AI-powered personalization platforms that analyze customer data to provide tailored product recommendations.

Inspiration: Imagine a Valentine’s Day campaign where customers receive personalized gift suggestions based on their past purchases, browsing history and social media activity. This could be promoted with slogans like “Find the perfect gift for your unique love” or “AI-powered gift ideas they’ll adore.”

AI-generated Valentine’s Day cards and messages

Tools: Specialized tools can generate creative and personalized Valentine’s Day messages, poems, and even social media captions.

Inspiration: Retailers could offer a “Create Your AI Love Note” service where customers input a few details about their loved one, and the AI generates a unique message for their card. This could be a fun and engaging way to drive customer interaction.

AI-enhanced visual content creation

Tools: Platforms that allow users to generate unique images from text descriptions.

Inspiration: Imagine Valentine’s Day visuals featuring AI-generated images of romantic settings, personalized couples’ portraits, or even dream date scenarios. These unique images could be used in social media campaigns, email marketing, or even printed on custom merchandise.

AI-powered chatbots for customer service

Tools: AI-powered chatbots that can handle customer inquiries, provide product recommendations, and even offer personalized gift suggestions.

Inspiration: During the busy Valentine’s Day season, an AI chatbot can provide instant support to customers, answer frequently asked questions, and help shoppers find the perfect gift, ensuring a smooth and efficient shopping experience.

AI-driven dynamic pricing and promotions

Tools: AI-powered pricing tools dynamically adjust prices based on demand, competitor pricing, and other factors.

Inspiration: Retailers can use AI to optimize pricing strategies for Valentine’s Day, offering targeted promotions and discounts based on real-time data to maximize sales and customer satisfaction.

Real examples with some of the best Valentine’s Day campaigns

Valentine’s Day is a golden opportunity for brands to connect with consumers through emotion, creativity, and a touch of romance. Over the years, some campaigns have stood out by going beyond traditional marketing and embracing unique, heartfelt, or humorous storytelling. Whether through playful promotions, immersive storytelling, or interactive experiences, the most successful Valentine’s Day campaigns capture the spirit of love while staying true to the brand’s identity.

Toblerone’s “Love Insurance” Campaign

Toblerone tapped into the realities of modern relationships with a witty and lighthearted Valentine’s Day campaign. By offering “Love Insurance” on their chocolate purchases, the brand added a playful twist—acknowledging that not every romance has a fairy-tale ending. This humorous approach not only made consumers smile but also reinforced Toblerone as a versatile and thoughtful gift, no matter the relationship status. The campaign’s relatability and clever storytelling made it stand out, proving that love—and chocolate—should always come with a little fun.

Gucci’s “Love Story Zine” Campaign

Gucci captivated audiences by merging high fashion with whimsical storytelling, crafting a Valentine’s campaign that felt more like an art piece than a promotion. The fairy-tale romance between a fairy and a giant brought a sense of magic and fantasy, aligning seamlessly with Gucci’s avant-garde brand identity. By weaving a compelling narrative around their Valentine’s collection, Gucci transformed their products into symbols of love and imagination, elevating the shopping experience into something truly immersive and unforgettable.

Frankie & Benny’s Movie-Inspired Campaign

Frankie & Benny’s brought a touch of Hollywood romance to their Valentine’s Day campaign by recreating iconic love scenes from famous movies. Using Instagram carousels, the Italian restaurant chain playfully re-enacted moments from classics like Lady and the Tramp and When Harry Met Sally, inviting followers to guess the films. This interactive approach not only boosted engagement but also strengthened the brand’s fun and nostalgic appeal. By blending pop culture with user participation, Frankie & Benny’s made their Valentine’s campaign both memorable and shareable.

Grab more inspiration by reading our article about the 35 Best Valentine’s Day Campaigns here.

Pro tip: Run post-Valentine’s Day campaigns to turn VD shoppers into long-term customers

Valentine’s Day may be over, but smart brands know how to turn holiday shoppers into loyal, year-round customers. By leveraging post-purchase data, introducing enticing loyalty programs, and sending thoughtful follow-ups, businesses can keep the love—and sales—going beyond February 14th.

Use Valentine’s Day data for personalized post-holiday campaigns

Leverage insights from purchase history, browsing behavior, and engagement metrics to keep customers engaged beyond February 14th.

  • Send personalized recommendations based on Valentine’s purchases (e.g., “Loved this perfume? Here’s a perfect spring scent for you!”).
  • Create retargeting ads featuring complementary products (e.g., jewelry care kits for those who purchased necklaces).
  • Offer exclusive early access to next year’s Valentine’s collection to past buyers

Introduce loyalty programs or subscription services (e.g., monthly flowers or chocolates)

Encourage repeat purchases by turning a one-time Valentine’s sale into a long-term customer relationship.

  • Launch a subscription box with romantic or self-care items (e.g., monthly chocolate assortments or flower deliveries).
  • Provide loyalty points or discounts for Valentine’s shoppers that can be used on future purchases.
  • Introduce a “Love All Year” membership with perks like surprise gifts, exclusive discounts, or early access to seasonal collections.

Follow up with thank-you emails and exclusive post-Valentine’s Day offers

Keep the romance alive with thoughtful follow-ups that encourage continued engagement.

  • Send a heartfelt thank-you email with a special “treat yourself” discount.
  • Offer a limited-time post-Valentine’s sale on complementary or spring-themed products.
  • Create a VIP Valentine’s list where past shoppers get first access to next year’s deals and gift guides.

KPIs to evaluate your Valentine’s Day marketing strategy

Measuring the success of your Valentine’s Day marketing efforts is crucial for optimizing future campaigns and maximizing ROI. By tracking key performance indicators (KPIs) across traffic, engagement, sales, and customer retention, businesses can gain valuable insights into what worked—and what didn’t. Here are the essential metrics to evaluate your Valentine’s Day strategy and ensure long-term growth.

Track traffic sources and conversion rates of your Valentine’s campaign

  • Action: Set up Google Analytics (or equivalent) to monitor traffic sources, unique visits, and bounce rates on Valentine’s Day-specific landing pages.
  • Key Metric: Conversion rate and bounce rate by traffic source.

Track Valentine’s Day open rates and revenue impact

  • Action: Segment audiences and monitor key email KPIs, including open rates, click-through rates (CTR), and attributed conversions.
  • Key Metric: Revenue attributed to email campaigns and CTR.

Track Valentine’s engagement and referral traffic metrics

  • Action: Use social media analytics tools to monitor likes, shares, comments, video views, and website traffic from campaigns.
  • Key Metric: Engagement rate and referral traffic from social platforms.

Compare YoY Valentine’s sales volume and revenue growth daily

  • Action: Track daily sales and compare average order value (AOV) and year-over-year (YoY) Valentine’s-specific sales data.
  • Key Metric: Daily sales volume, AOV, and YoY growth percentage.

Track new and returning customer metrics (Valentine’s customer acquisition vs retention)

  • Action: Use a CRM or analytics platform to analyze new customer acquisition rates and retention rates post-Valentine’s Day.
  • Key Metric: New customer growth rate and percentage of returning customers.

Monitor in-store and online traffic: Analyze traffic patterns and user behavior in February

  • Action: Use footfall counters in stores and online heatmaps (e.g., Hotjar) to understand how customers engage with your platforms.
  • Key Metric: In-store traffic, time per session, and cart abandonment rate.

Track Valentine’s Day campaign ROI by channel

  • Action: Calculate ROI by dividing revenue from each channel (e.g., email, social, paid ads) by marketing spend on those channels.
  • Key Metric: ROI percentage per channel.

Bonus: Assess customer sentiment with post-Valentine feedback campaigns

  • Action: Analyze customer reviews, survey responses, and sentiment analysis on social platforms to measure campaign perception.
  • Key Metric: Sentiment score and Net Promoter Score (NPS).

Other things to remember

  • Consult your Data Analytics/CDP/Looker Studio dashboard daily between 15 January and 14th February.
  • Use UTMs for your social media posts

Video resources for your own Valentine’s Day marketing strategy

Valentine’s Day is a great chance to connect with your audience through creative marketing. These videos provide expert strategies, campaign examples, and marketing tips to help you boost engagement and sales. Check them out for actionable insights to make your Valentine’s Day promotions a success.

10 Valentine’s Day Marketing Strategies You Should Try

Content Strategies: A Valentine’s Day Campaign Example

5 Valentine’s Day Marketing Hooks That Can Triple Your Sales

Top industry reports for Valentine’s Day

  • Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows. Read here.
  • Valentine’s Day Spending by Category (2024). Read here.
  • Valentine’s Day Shopping Trends (2024). Read here.

You need a 360º Valentine’s Day marketing strategy for lovely business results

A 360-degree Valentine’s Day marketing strategy is essential for achieving stellar business results this February. By planning early and leveraging Valentine’s Day, retailers can set the foundation for long-term growth. Ready to take your marketing to the next level? Book a DEMO with ContactPigeon’s experts today!



Joyce Qian

View posts by Joyce Qian
Joyce runs Marketing at ContactPigeon. On a daily basis, she ponders on different ways innovative campaigns can translate into significant busienss growth, particularly given the ability to leverage data-driven insights. Outside of work, Joyce loves reading, traveling and exploring her new found home in the ancient city of Athens, Greece. Follow her on LinkedIn.