Blog
Summer
Mastering CDP Strategies: A Comprehensive Guide for 2024
With the always-changing data privacy laws and the eventual phasing out of third-party tracking, retailers need a better way to manage their customer data. Customer data platforms (CDPs) offer an excellent solution. CDP revenue exceeded $2 billion in 2023 and...
56 Christmas Marketing Statistics to Know for This Holiday Season
Most companies start planning their Christmas marketing strategy long before the actual holiday. That's why it may seem like the Christmas season starts earlier and earlier every year! However, holiday marketing campaigns really go into full effect during the months...
Fine Tune Your Holiday Email Marketing Checklist
Black Friday and Small Business Saturday are over, but the holiday season is just getting started. You can reap the rewards of higher sales and an increased customer base if you launch a targeted holiday email marketing campaign during this season. It might seem...
How to Leverage Marketing Automation to Enhance the Customer Experience
Marketing automation is no longer a new concept, but it is an evolving one. In a way, marketing comes full-circle, beginning with one-on-one relationships that eventually become too numerous to manage. When marketing automation first entered the scene, it was a...
56 Christmas Marketing Statistics to Know for This Holiday Season
Most companies start planning their Christmas marketing strategy long before the actual holiday. That's why it may seem like the Christmas season starts earlier and earlier every year! However, holiday marketing campaigns really go into full effect during the months...
Fine Tune Your Holiday Email Marketing Checklist
Black Friday and Small Business Saturday are over, but the holiday season is just getting started. You can reap the rewards of higher sales and an increased customer base if you launch a targeted holiday email marketing campaign during this season. It might seem...
How to Leverage Marketing Automation to Enhance the Customer Experience
Marketing automation is no longer a new concept, but it is an evolving one. In a way, marketing comes full-circle, beginning with one-on-one relationships that eventually become too numerous to manage. When marketing automation first entered the scene, it was a...