Blog
Summer
Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the major benefits...
Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your...
Onsite Retargeting: Your Ecommerce Success Recipe
The essence of retargeting is to increase conversions, grow leads, boost revenue and simultaneously keep all your visitors satisfied. If you think this is a tall order, then keep reading. Onsite retargeting is a way to prompt a targeted message, either text or media...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the major benefits...
Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your...
Onsite Retargeting: Your Ecommerce Success Recipe
The essence of retargeting is to increase conversions, grow leads, boost revenue and simultaneously keep all your visitors satisfied. If you think this is a tall order, then keep reading. Onsite retargeting is a way to prompt a targeted message, either text or media...
