Blog
Summer
Macy’s Marketing Strategy: How the Omnichannel Clothing Retailer Scaled
Over the past decade, Macy’s, the renowned clothing retailer, has undergone a remarkable transformation and significant growth in its business operations. Despite the coronavirus hardships, Macy’s marketing strategy helped the company to overcome all challenges,...
3 On-site Retargeting Tactics to Grow Ecommerce Sales
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most precious business associate...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the major benefits...
Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your...
3 On-site Retargeting Tactics to Grow Ecommerce Sales
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most precious business associate...
Use Real-time Web Analytics to Boost Real-time Marketing
In the first part of this series on live web analytics articles, we wrote about the importance of focussing on customer experience, highlighting that a data driven approach employing real-time web analytics is essential. We went on to outline the major benefits...
Why Marketing Campaign Automation Should Be a Part of Ecommerce Marketing?
Marketing campaign automation is one of the most successful digital marketing practices in recent years. Why? Not only for its multiple benefits. Not only because it helps you integrate your Sales team with your Marketing team or because it enables you to boost your...