Blog
Summer
AI Commerce & Chatbots: The CMO’s Checklist for Transforming the Shopper Journey
What once began as casual digital window-shopping has evolved into a high-speed, hyper-personalized experience powered by intelligent systems. In 2025, AI commerce and AI chatbots in retail are transforming every stage of the shopper journey, from product discovery to...
Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer
Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom. In 1999, the company was acquired by Kingfisher, PLS, and is part of a...
The 26 most important retail KPIs every retailer should monitor
KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus...
FMCG Marketing Strategies to Increase YOY Revenue
With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales saw a 103%...
Screwfix’s Marketing Strategy: The Story Behind the Largest UK Trade Tools & Hardware Retailer
Screwfix started out in 1979 as the Woodscrew Supply Company. Since its origins, it has grown substantially and is now one of the most well-known hardware retailers in the United Kingdom. In 1999, the company was acquired by Kingfisher, PLS, and is part of a...
The 26 most important retail KPIs every retailer should monitor
KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus...
FMCG Marketing Strategies to Increase YOY Revenue
With recent events like COVID-19 and the restrictions that came along with it, retail marketing on an omnichannel level has become increasingly more important for consumer retention and overall company success. In 2020, online grocery sales saw a 103%...