Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers. Although Cyber Monday has always been popular amongst consumers, it gained notable traction following the pandemic, with a 15% increase in overall online sales from 2019 to 2020.
Although brick-and-mortar shopping has come back into our lives and health security limitations have been lifted, online shopping is still a great opportunity for retailers to increase their overall YoY revenue. Having a deeper look at some Cyber Monday statistics will allow you to understand and predict consumer behavior, tailor your strategy to fit the needs of consumers, and ensure the overall success of your Cyber Monday efforts for 2022.
Cyber Monday During Covid-19
When Covid-19 hit, most people could not have imagined the changes that would happen in our daily routine. Once it was clear that this pandemic was affecting a large number of people at a rapid rate, the world began to go on lockdowns as a form of protection. These lockdowns required people to stay home, businesses to close down, and leisure activities to minimize.
These changes led to consumers shifting from an in-person to an online shopping experience. This, not only drove consumers to shop from the safety of their own homes but also provided retailers with the opportunity to adapt to the changing environment due to the pandemic. Once Cyber Monday came around, it was clear that the online shopping trends due to the pandemic led to an increase in overall online sales, with 2020 bringing in $10.8 billion. According to the Adobe Holiday Spending Forecast, Cyber Monday 2022 is expected to see the most growth over Cyber Week, reaching a record-breaking $11 billion.
ContactPigeon’s Picks: The Most impressive Cyber Monday Statistics
Now that shoppers are transitioning from in-person to digital or a combination of the two, Cyber Monday has quickly become popular amongst shoppers who anticipate all year the unbeatable savings that come with the Thanksgiving week. Featuring some of the largest discounts without the hassle of having to fight for them in-store, Cyber Monday has understandably become one of the most successful days for eCommerce.
Cyber Monday is an opportunity for retailers to bring in new traffic, further build relationships with returning customers, and contribute to the overall increase of their YoY sales. Every year, the statistics show just how impactful this event is for retailers, both big and small. Understanding some of the most impressive statistics about Cyber Monday in the previous years will allow retail executives to emphasize their 2022 Cyber Monday strategy and plan accordingly.
- Cyber Monday in 2020 reached $10.8 billion in sales, setting a record for U.S. shopping day to date. (Adobe, 2020)
- Home goods, specialty gifting, and electronics saw the most orders on Cyber Monday 2021. (Bluecore, 2021)
- Smaller retailers experience a 501% increase in sales on Cyber Monday. (Forbes, 2020)
General Cyber Monday Statistics
Cyber Monday is a piece of a larger puzzle known as Cyber Week. Once Cyber Monday showcased its potential for overall retailer growth, retailers began using Thanksgiving week to promote online deals, along with their in-person efforts like Black Friday. However, Cyber Monday has remained strong as a leader across all of Cyber Week, bringing in notable statistics showing retailers the importance of partaking in this event.
- There was a 15.1% increase in revenue from 2019 to 2020 Cyber Monday. (Adobe, 2020)
- In 2020, traffic to brick-and-mortar stores was down by 42.3% during Cyber Week. (Forbes, 2020)
- During the peak hours of Cyber Monday 2020, the buying rate reached $12 million per minute (C.B.S. News, 2020)
- The median discount given by the top 50 brands is 50%. (Digital Commerce 360, 2021)
- Cyber Monday and Black Friday lead acquisition to be increased by 180% compared to regular shopping days. (Socital, 2020)
- The traffic to brick-and-mortar stores was down by 42.3% during Cyber Monday 2020. (Forbes, 2020)
- On average, consumers spent $431 on Cyber Monday 2019. (Blippr, 2020).
Historical Cyber Monday Statistics
Beginning in 2005, Cyber Monday has not slowed down its growth, continuing to be one of the most popular online shopping days of the year. Although it has seen tremendous growth in our digital age, its history holds stats that showcase its potential from its early days.
- Cyber Monday began in 2005 and was created by the National Retail Federation. (Reader’s Digest, 2021)
- Even after The Great Recession hit, Cyber Monday sales continued an upward trend, hitting $846 million in 2008. (Comscore, 2008)
- Cyber Monday spending hit $1 billion for the first time in 2010. (CNN Money, 2010
Cyber Monday U.K. Statistics
Although the United States is the primary leader in all things for Cyber Monday, other countries have begun participating in this annual retail event. Europe is a leader in this event behind the U.S., with the U.K. being one of the most notable countries, as its shoppers partake in the savings at a growing rate.
- 89% of U.K. shoppers are aware of Cyber Monday, which puts them in the lead for Europe. (Statista, 2022)
- Cyber Week sales in the U.K. increased by 146% in 2020, placing them at the 2nd spot in overall global sales. (BigCommerce, 2020)
- The peak time for online traffic on Cyber Monday was 9:00 p.m. in 2021. (SaleCycle, 2022)
- 56.2% of online products were sold via a mobile device on Cyber Monday. (SaleCycle, 2022)
Cyber Monday U.S.A. Statistics
Topping the charts for the eCommerce holiday season is the United States, where Cyber Monday has seen record-breaking numbers over the years. Although it competes with other holiday retail events, like Black Friday and Small Business Saturday, Cyber Monday continues to prove how influential online sales are for consumers during the holiday season. Some of the most noteworthy statistics that the U.S. has seen in recent years include:
- U.S. online sales during Cyber Weekend 2020 totaled $34.4 billion. (Forbes, 2020)
- 25% of the total Cyber Monday revenue was generated during just four hours in 2020, contributing to its record-breaking numbers. (Practical Ecommerce, 2020)
- In 2020, the U.S. led all countries in gross merchandise volume, experiencing a 67% growth. (BigCommerce, 2020)
- In 2021, Cyber Monday was among the biggest spending days in the U.S., with $12.12 billion spent. (Insider Intelligence, 2021)
- The average discount during Cyber Week 2021 was 26% in the U.S. (Salesforce, 2021)
Cyber Monday Statistics of Other Countries/Regions
The U.S. and U.K. may distinguish on Cyber Monday shopping, but that doesn’t mean that the rest of the world is blind to the world of holiday savings. With the exception of Indonesia, countries that participate in Cyber Monday sales have seen an increase in overall buyer activity compared to regular shopping days. Statistics that further show the impact that Cyber Monday has on eCommerce activity in other countries include:
- Twenty-eight countries celebrate Cyber Monday. (Investopedia, 2022)
- Since the beginning of the pandemic, 70 million more people have shopped online in Southeast Asia. (CNBC, 2021)
- This same report predicts that the number of online shoppers in Southeast Asia will reach 380 million by 2026. (CNBC, 2021)
- Spain and Israel saw the lowest conversion rates during Cyber Monday 2020, with Spain having a 1.09% conversion rate and Israel having a 1.42% conversion rate. (Barilliance, 2020)
- Great Britain and Australia had the two highest conversion rates at 3.02% and 2.7%. (Barilliance, 2020)
- French retailers saw a 201% increase in sales on Cyber Monday compared with sales during the first four weeks of October. (Criteo, 2020)
- Cyber Monday sales in Australia rose 223% from 2019 to 2020. (CyberMonday Global, 2020)
Cyber Monday Retail Statistics
Retailers constantly seek new strategies and campaigns to stay ahead of competitors and increase their YoY revenues. Cyber Monday is an excellent opportunity for retailers to challenge themselves and their competitors yearly. Looking at and making sense of statistics from previous years will allow retailers to tailor their Cyber Monday strategy to fit the consumer’s needs.
- 4 out of 5 retailers run lead acquisition campaigns during Black Friday and Cyber Monday. (Socitel, 2020)
- 49% of Cyber Monday 2020 shoppers wanted to see better deals and more ads from stores leading up to the sales. (Deloitte, 2020)
- 23% of these shoppers prioritize fast and free delivery and return options. (Deloitte, 2020)
- 88% of the top 50 retailers offered deals for Cyber Monday 2020. (Digital Commerce 360, 2020)
- Large retailers saw a 486% increase in Cyber Monday sales in 2020. (Retail Dive, 2020)
- Items discounted by the highest percentage were electronics during Cyber Monday 2021. (Adobe, 2021)
Cyber Monday eCommerce Statistics
ECommerce saw an uptick in buyer activity when the world began transitioning to a digital setting. This trend continued to soar around the pandemic when shoppers were placed on lockdown and retailers were forced to close their brick-and-mortar stores. Retailers emphasized their eCommerce efforts, allowing shoppers to have more online shopping opportunities than ever before. Once shoppers recognized the ease of shopping online, retail events like Cyber Monday became a more attractive option, especially compared to its counterpart, Black Friday.
- Clicks on the sites of digital retailers went up by 46% on Cyber Monday in 2020 (ClickZ, 2020)
- Amazon holds the largest market share among this event’s online sellers at 56%. (Edison Trends, 2019)
- Shopify generated more than $5.1 billion in sales during Cyber Week 2020, seeing a 76% increase from 2019. (Shopify, 2020)
- Amazon also experienced a high number, with its merchants collecting more than $4.8 billion, a 46% increase from 2019. (Amazon, 2020)
- During the final hours of Cyber Monday 2022 (7 p.m.–11 p.m. PST), consumers are expected to spend 30% of the day’s total revenue. (Inc., 2022)
- Experts are predicting that inflation, labor shortages, and supply chain issues will impact online shopping for Cyber Monday 2022. (Yahoo! News, 2022)
Cyber Monday Sales Statistics
Sales statistics are arguably one of the most important to pay attention to as a retailer that partakes in Cyber Monday. These sales stats give retailers insight into what products are bringing in revenue, how successful aspects of a Cyber Monday campaign are, and how to improve on them in the future to contribute to the bottom line. Some of the most notable sales statistics from recent Cyber Monday include:
- Top sellers for Cyber Monday 2021: AirPods, Hot Wheels, Nintendo Switch, laptops, and T.V.s. (Adobe, 2021)
- Top sellers for Cyber Monday 2020: “Super Mario 3D All Stars,” AirPods, Vtech toys, H.P. and Dell computers, and Chromecast. (Adobe, 2020)
- Top sellers for Cyber Monday 2019: Nintendo Switch, V.R. devices, Samsung T.V.s, “Frozen 2” toys, and L.O.L. Surprise Dolls (Adobe, 2019)
- Cyber Monday 2019 has an average conversion rate of 7.75%. (Socital, 2019)
- For Cyber Monday 2019, Amazon held the largest market share at 56%, followed by Best Buy (11%), Walmart (9%), Macy’s (6%), and eBay (5%). (Edison Trends, 2019)
- Cyber Monday 2020 held the biggest discounts during holiday sales, with a median discount rate of 29%. (Digital Commerce 360, 2020)
Cyber Monday Shopping Behavior Statistics
Customers drive every campaign a retailer puts on and ultimately determine the campaign’s outcome. Cyber Monday is not different, and consumer behavior during this retail event should be considered when planning the overall campaign strategy. Some of the customer behavior stats to consider for your Cyber Monday 2022 campaign include:
- 37% of Cyber Monday 2020 sales were made through mobile devices. (N.B.C. News, 2020)
- Mobile phones accounted for 42% of all Cyber Week 2021 purchases. (Big Commerce, 2021)
- iPhone users placed 122% more orders than Android users on Cyber Monday 2021. (Big Commerce, 2021)
- The conversion rate of smartphone shoppers during Cyber Monday 2020 was 3.31%. Laptops and other devices had a rate of 7.2%. (Adobe, 2020)
- 56% of shoppers anticipate holiday deals from Amazon, with Target following closely behind (41%), along with Walmart (31%), Best Buy (22%), Kohl’s (21%), and home improvement stores (19%). (BlackFriday.com, 2021)
- During Cyber Week 2020, Cyber Monday customers paid the lowest for electronic products compared to shoppers who purchased electronics on other days of the week. (Adobe, 2020)
- A 2020 report showed that 91% of shoppers have changed their shopping habits due to the pandemic, with 58% of them preferring to shop online. (The Patriot Ledger, 2020)
- The average amount people spent on Cyber Monday 2020 was $312, which was a 14% decrease from 2019. (The Washington Post, 2020)
- On Cyber Monday 2021, usage of BNPL (Buy Now Pay Later) services saw an increase, with revenue up 21% YoY. (Adobe, 2021)
- Around 37% of male consumers planned to shop in stores on Cyber Monday 2021. (Icoinical, 2022)
- People aged 33 to 44 are most likely to shop during Cyber Week. (Icoinical, 2022)
- Nearly half of consumers (45%) sought one-day shipping for last-minute purchases during Cyber Monday 2019. (Adobe, 2021)
Cyber Monday VS. Black Friday Statistics
Cyber Monday and Black Friday go hand in hand for retailers, especially those who utilize an omnichannel approach, offering both online and in-store shopping experiences for shoppers. In years past, they have often been very close in terms of overall success and contribution to retailers’ revenue and YoY growth. If you are planning to participate in both of these retail events, some of the Black Friday and Cyber Monday stats you will want to consider include:
- Online shoppers spent $9 billion on Black Friday in 2020, while Cyber Monday saw $10.8 billion in revenue. (Adobe, 2020)
- 58% of online Black Friday sales were made through a desktop. (Adobe, 2020)
- 108 million people reported they planned to shop on Black Friday 2021 in the U.S. (Statista, 2021)
- 62.8 million people reported that they planned to shop on Cyber Monday in 2021. (Statista, 2021)
- The total revenue for Black Friday 2020 was around $188 billion. (Adobe, 2020)
- In 2019, 83.3 million people shopped online on Cyber Monday (compared to 93.2 million shoppers on Black Friday). (Retail Dive, 2019)
- For Cyber Monday 2020, 30% of shoppers planned to shop Cyber Monday sales, higher than the 24% of shoppers planning to shop Black Friday sales. (BlackFriday.com, 2021)
- In 2019, Black Friday beat out Cyber Monday in overall sales, with B.F. bringing in 84.2 million shoppers, compared to Cyber Monday’s 21.8 million. (N.R.F. , 2019)
- Cyber Monday 2019 dominated eCommerce revenues with $9.4 billion, compared to Black Friday’s $7.4 billion. (Adobe, 2020)
- Cyber Monday is expected to see growth at a rate of 5.1% YoY and a record-breaking $11.2B in revenue. (Footwear News, 2022)
- Black Friday is expected to experience a low growth rate of 1.0% YoY and $9B in revenue. (Adobe, 2020)
Cyber Monday 2022: Build a Data-driven Strategy
In a world where shoppers are transitioning to a digital setting, annual retail events like Cyber Monday have quickly taken the eCommerce world by storm. On this day alone, records have been broken, and online shopping activity has been at an all-time high. Based on the statistics, it does not look like Cyber Monday will be slowing down anytime soon. Since then, retailers have seen an upward trend of overall revenue on both Black Friday and Cyber Monday.
These statistics should not be taken lightly by retailers, as it gives insight into the strategies that have worked in the past, as well as consumer behavior that can dictate how to do better in the future. This is a prime opportunity for retailers to use these statistics to lead to conversions this Cyber Monday 2022. When it comes to growing as a retailer, we understand that taking statistics and applying them to your current and future marketing strategies can be challenging, so our team is ready to help you plan and prepare for Cyber Monday 2022. Book your free consultation today and learn more about how you can take full advantage of this holiday season.