Cyber Monday Statistics: 100+ Stats Every Retail Executive Should Know

Cyber Monday, along with Black Friday, is one of the most anticipated events of the year for retailers and consumers. Cyber Monday takes place the Monday following Thanksgiving and features unbeatable online discounts on numerous products from well-known retailers. Although Cyber Monday has always been popular amongst consumers, it gained notable traction following the pandemic, with a 15% increase in overall online sales from 2019 to 2020. Last year, in 2022 196.7 million consumers shopped in-store and online taking advantage of the Thanksgiving promotional offers, and discounts. With all that in mind, taking a deeper look at some Cyber Monday statistics can prove quite beneficial for your strategy this year. The data will allow you to understand and predict consumer behavior, tailor your approach to fit the needs of consumers, and ensure the overall success of your Cyber Monday efforts for 2023.

Cyber Monday in the post Covid-19 era

The rapid changes of the pandemic led to consumers shifting from an in-person to an online shopping experience. This not only drove consumers to shop from the safety of their homes but also allowed retailers to adapt to the changing environment due to the pandemic. Once Cyber Monday came around, it was clear that the online shopping trends due to the pandemic led to an increase in overall online sales, with 2020 bringing in $10.8 billion.

In the US, Cyber Monday 2023 is expected to see the most growth over Cyber Week, reaching a record-breaking $13.7 billion. Accordingly, Salesforce data show that the global online holiday sales for Cyber Week, spanning from Thanksgiving through Cyber Monday, reached an impressive $281 billion, reflecting a 2% year-over-year increase.

Now that the dust has settled, consumers are formulating a combination of both in-person and online shopping. Brick-and-mortar stores have returned to the basics but with a twist. Now, the need for a holistic and omnichannel approach is more important than ever, and brands need to reach consumers where they are, not the other way around.

Both the physical and the digital experience need to be aligned and complete each other. Of course, technology has played a critical role in this fusion, providing solutions for the elimination of silos, and streamlining the process.  

ContactPigeon’s Picks: The top 10 most impressive Cyber Monday Statistics

Cyber Monday is an opportunity for retailers to bring in new traffic, further build relationships with returning customers, and contribute to the overall increase of their YoY sales. Every year, the statistics show just how impactful this event is for retailers, both big and small. Understanding some of the most impressive statistics about Cyber Monday in the previous years will allow retail executives to optimize their 2023 Cyber Monday strategy and plan accordingly.

• In 2022, the worldwide online sales on Cyber Monday amounted to $46.2 billion.
• 86% of shoppers are planning to buy something this year. 
• Brands have to be prepared and ensure seamless online experiences, given that 48% of shoppers intend to make online purchases.
• Prioritize a mobile responsive shopping experience since over half of the respondents indicated using mobile devices for their online shopping.
• A majority of consumers, 56%, plan to spend the same amount or less compared to Cyber Week 2022.
• 88% of the leading 50 online retailers provide discounts and offers for Cyber Monday.
• Adobe Analytics states that during the peak hours of 8:00-9:00 AM (Pacific Time), consumers spent a remarkable $12.8 million every minute.
• According to Shopify, between Black Friday and Cyber Monday, Shopify merchants collectively generated an impressive $7.5 billion in sales.
• Product reviews will likely have an impact on 4 out of 5 millennials.
• As of 2022, the recorded average spending per shopper on Cyber Monday stands at $312.

General Cyber Monday Statistics

Cyber Monday is a piece of a larger puzzle known as Cyber Week. Once Cyber Monday showcased its potential for overall retailer growth, retailers began using Thanksgiving week to promote online deals, along with their in-person efforts like Black Friday. However, Cyber Monday has remained strong as a leader across all of Cyber Week, bringing in notable statistics showing retailers the importance of partaking in this event.

• During Cyber Monday sales, the most commonly purchased items include toys, electronics, and gift items.
• The sales of toys on Cyber Monday increased by a remarkable 684% in comparison to an average day in October. Accordingly, the sales of electronics increased by 391%. 
• 43% of customers choose to buy electronics during Cyber Monday and Cyber Week.
• There was a 15.1% increase in revenue from 2019 to 2020 Cyber Monday. (Adobe, 2020)
• In 2020, traffic to brick-and-mortar stores was down by 42.3% during Cyber Week. (Forbes, 2020)
• During the peak hours of Cyber Monday 2020, the buying rate reached $12 million per minute (C.B.S. News, 2020)
• The median discount given by the top 50 brands is 50%. (Digital Commerce 360, 2021)
• Cyber Monday and Black Friday lead acquisition to be increased by 180% compared to regular shopping days. (Socital, 2020)
• The traffic to brick-and-mortar stores was down by 42.3% during Cyber Monday 2020. (Forbes, 2020)
• On average, consumers spent $431 on Cyber Monday 2019. (Blippr, 2020).

Historical Cyber Monday Statistics

Beginning in 2005, Cyber Monday has not slowed down its growth, continuing to be one of the most popular online shopping days of the year. Although it has seen tremendous growth in our digital age, its history holds stats that showcase its potential from its early days.

• Cyber Monday sales in 2019 amounted to $7.9 billion, with part of this success attributed to the availability of Black Friday sale items that had sold out. The sold-out products were reintroduced again on Cyber Monday, giving consumers a second opportunity to access some of the best deals.
• Although Cyber Monday originates in the US, it currently involves the participation of 28 countries, with the highest level of awareness observed in the United Kingdom, reaching 89%.
• The decline in sales at physical stores during Cyber Week 2020, nearly reached a 24% drop due to the Covid-19 pandemic. The increase in online sales during that period.
• Cyber Monday began in 2005 and was created by the National Retail Federation. (Reader’s Digest, 2021)
• Even after The Great Recession hit, Cyber Monday sales continued an upward trend, hitting $846 million in 2008. (Comscore, 2008)
• Cyber Monday spending hit $1 billion for the first time in 2010. (CNN Money, 2010

Cyber Monday U.K. Statistics

Although the United States is the primary leader in all things for Cyber Monday, other countries have begun participating in this annual retail event. Europe is a leader in this event behind the U.S., with the U.K. being one of the most notable countries, as its shoppers partake in the savings at a growing rate. 

• In 2022, British consumers collectively spent 8.71 billion GBP on Black Friday and Cyber Monday, with 4.81 billion occurring online.
• Approximately 75% of UK consumers indicated that they are planning to allocate a greater portion of their gift purchases to Black Friday and Cyber Monday in the UK in 2022, as compared to 2021. 
• Post-lockdown in 2020, 76% of consumers went for ordering online and receiving their purchases at home, and 12% for click and collect.
• 89% of U.K. shoppers are aware of Cyber Monday, which puts them in the lead for Europe. (Statista, 2022)
• Cyber Week sales in the U.K. increased by 146% in 2020, placing them at the 2nd spot in overall global sales. (BigCommerce, 2020)
• The peak time for online traffic on Cyber Monday was 9:00 p.m. in 2021. (SaleCycle, 2022)
• 56.2% of online products were sold via a mobile device on Cyber Monday. (SaleCycle, 2022)

Cyber Monday U.S.A. Statistics

Topping the charts for the eCommerce holiday season is the United States, where Cyber Monday has seen record-breaking numbers over the years. Although it competes with other holiday retail events, like Black Friday and Small Business Saturday, Cyber Monday continues to prove how influential online sales are for consumers during the holiday season. Some of the most noteworthy statistics that the U.S. has seen in recent years include:

• In Cyber Week 2022, 76% of U.S. consumers reported shopping, reflecting an increase from the 70% participation rate in 2021.
• On Cyber Monday, buyer activity in the United States increased by 512% compared to an average day.
• 90% of shoppers in the United States expressed satisfaction with their Black Friday and Cyber Monday shopping experience.
• U.S. online sales during Cyber Weekend 2020 totaled $34.4 billion. (Forbes, 2020)
• 25% of the total Cyber Monday revenue was generated during just four hours in 2020, contributing to its record-breaking numbers. (Practical Ecommerce, 2020)
• In 2020, the U.S. led all countries in gross merchandise volume, experiencing a 67% growth. (BigCommerce, 2020)
• In 2021, Cyber Monday was among the biggest spending days in the U.S., with $12.12 billion spent. (Insider Intelligence, 2021)
• The average discount during Cyber Week 2021 was 26% in the U.S. (Salesforce, 2021)

Cyber Monday Statistics of Other Countries/Regions

The U.S. and U.K. may distinguish on Cyber Monday shopping, but that doesn’t mean that the rest of the world is blind to the world of holiday savings. With the exception of Indonesia, countries that participate in Cyber Monday sales have seen an increase in overall buyer activity compared to regular shopping days. Statistics that further show the impact that Cyber Monday has on eCommerce activity in other countries include:

• The average discounts offered during Cyber Week are 30% in the United States and 27% globally.
• In 2022, Cyber Monday sales experienced a year-over-year growth of 5.8%, reaching a record-breaking total of $11.3 billion.
• UK shoppers exhibit the highest awareness of Cyber Monday at 89%, followed by Germany at 86%, Spain at 85%, Italy at 80%, the Netherlands at 70%, Sweden at 69% and Denmark at 52%.
• Twenty-eight countries celebrate Cyber Monday. (Investopedia, 2022)
• Since the beginning of the pandemic, 70 million more people have shopped online in Southeast Asia. (CNBC, 2021)
• This same report predicts that the number of online shoppers in Southeast Asia will reach 380 million by 2026. (CNBC, 2021)
• Spain and Israel saw the lowest conversion rates during Cyber Monday 2020, with Spain having a 1.09% conversion rate and Israel having a 1.42% conversion rate. (Barilliance, 2020)
• Great Britain and Australia had the two highest conversion rates at 3.02% and 2.7%. (Barilliance, 2020)
• ‌French retailers saw a 201% increase in sales on Cyber Monday compared with sales during the first four weeks of October. (Criteo, 2020)
• Cyber Monday sales in Australia rose 223% from 2019 to 2020. (CyberMonday Global, 2020)

Cyber Monday Retail Statistics

Retailers constantly seek new strategies and campaigns to stay ahead of competitors and increase their YoY revenues. Cyber Monday is an excellent opportunity for retailers to challenge themselves and their competitors yearly. Looking at and making sense of statistics from previous years will allow retailers to tailor their Cyber Monday strategy to fit the consumer’s needs. 

• According to the National Retail Federation, over the Cyber Five holiday period, more than 122.7 million consumers shopped in physical stores, marking a substantial 17% increase from the 105 million shoppers in the previous year.
• In Cyber Monday 2022, 45% of shoppers discovered the deals through retailer websites, surpassing other channels as their primary source of information.
• Adobe reports that discounts in several categories were higher in 2022 In the electronics category, deals reached a peak of 25% off the list price, a significant increase compared to the 8% discount in 2021. Cyber Monday deals also reached their peak in other categories like toys at 34%, apparel at 18%, televisions at 17%, and sporting goods at 10%.
• 4 out of 5 retailers run lead acquisition campaigns during Black Friday and Cyber Monday. (Socitel, 2020)
• 49% of Cyber Monday 2020 shoppers wanted to see better deals and more ads from stores leading up to the sales. (Deloitte, 2020)
• 23% of these shoppers prioritize fast and free delivery and return options. (Deloitte, 2020)
• 88% of the top 50 retailers offered deals for Cyber Monday 2020. (Digital Commerce 360, 2020) 
• Large retailers saw a 486% increase in Cyber Monday sales in 2020. (Retail Dive, 2020)
• Items discounted by the highest percentage were electronics during Cyber Monday 2021. (Adobe, 2021)

Cyber Monday eCommerce Statistics

Once shoppers recognized the ease of shopping online after the pandemic, retail events like Cyber Monday became a very attractive option, especially compared to its counterpart, Black Friday. 

• On Cyber Monday 2022, online spending by US consumers amounted to a staggering $11.3 billion.
• For the Cyber 5 period from Thanksgiving Day through Cyber Monday, Adobe estimates that U.S. online retail sales totaled $35.3 billion, a 4.0% increase from $33.9 billion during the same period last year.
• Clicks on the sites of digital retailers went up by 46% on Cyber Monday in 2020 (ClickZ, 2020)
• Amazon holds the largest market share among this event’s online sellers at 56%. (Edison Trends, 2019) 
• Shopify generated more than $5.1 billion in sales during Cyber Week 2020, seeing a 76% increase from 2019. (Shopify, 2020)
• Amazon also experienced a high number, with its merchants collecting more than $4.8 billion, a 46% increase from 2019. (Amazon, 2020)
• During the final hours of Cyber Monday 2022 (7 p.m.–11 p.m. PST), consumers are expected to spend 30% of the day’s total revenue. (Inc., 2022)
• Experts are predicting that inflation, labor shortages, and supply chain issues will impact online shopping for Cyber Monday 2022. (Yahoo! News, 2022)

Cyber Monday Sales Statistics

Sales statistics are arguably one of the most important to pay attention to as a retailer that partakes in Cyber Monday. These sales stats give retailers insight into what products are bringing in revenue, how successful aspects of a Cyber Monday campaign are, and how to improve on them in the future to contribute to the bottom line. Some of the most notable sales statistics from recent Cyber Monday include:

• In comparison to the pre-pandemic year of 2019, Cyber Monday sales in 2022 saw a substantial 20.0% increase, rising from $9.42 billion. This growth resulted in a compound annual growth rate of 6.3%.
•  Over the entire five-day holiday period, sales surged by 23.8% when compared to the $28.5 billion in 2019, equating to a compound annual growth rate of 7.4%.
• Top sellers for Cyber Monday 2021: AirPods, Hot Wheels, Nintendo Switch, laptops, and T.V.s. (Adobe, 2021)
• Top sellers for Cyber Monday 2020: “Super Mario 3D All Stars,” AirPods, Vtech toys, H.P. and Dell computers, and Chromecast. (Adobe, 2020)
• Top sellers for Cyber Monday 2019: Nintendo Switch, V.R. devices, Samsung T.V.s, “Frozen 2” toys, and L.O.L. Surprise Dolls (Adobe, 2019)
• Cyber Monday 2019 has an average conversion rate of 7.75%. (Socital, 2019)
• For Cyber Monday 2019, Amazon held the largest market share at 56%, followed by Best Buy (11%), Walmart (9%), Macy’s (6%), and eBay (5%). (Edison Trends, 2019)
• Cyber Monday 2020 held the biggest discounts during holiday sales, with a median discount rate of 29%. (Digital Commerce 360, 2020)

Cyber Monday Shopping Behavior Statistics

Customers drive every campaign a retailer puts on and ultimately determine the campaign’s outcome. Cyber Monday is not different, and consumer behavior during this retail event should be considered when planning the overall campaign strategy. Some of the customer behavior stats to consider for your Cyber Monday 2022 campaign include:

• During the holiday season, buy now, pay later (BNPL) orders experienced an 85% increase in quantity and an 88% surge in terms of dollar value compared to the preceding week.
• SaleCycle’s 2022 Black Friday analysis revealed a notable reduction in online traffic volumes. Nevertheless, customer browsing has shown an increase this year, as customers now browse through an average of 6.98 pages per visit, in contrast to 5.91 pages on the previous Black Friday.
• According to the shopping data from 2022, 51% of Gen Z shoppers engaged in both in-store and online shopping, with 10% exclusively shopping in physical stores.
• 37% of Cyber Monday 2020 sales were made through mobile devices. (N.B.C. News, 2020)
• Mobile phones accounted for 42% of all Cyber Week 2021 purchases. (Big Commerce, 2021)
• iPhone users placed 122% more orders than Android users on Cyber Monday 2021. (Big Commerce, 2021)
• The conversion rate of smartphone shoppers during Cyber Monday 2020 was 3.31%. Laptops and other devices had a rate of 7.2%. (Adobe, 2020)
• 56% of shoppers anticipate holiday deals from Amazon, with Target following closely behind (41%), along with Walmart (31%), Best Buy (22%), Kohl’s (21%), and home improvement stores (19%). (BlackFriday.com, 2021)
• During Cyber Week 2020, Cyber Monday customers paid the lowest for electronic products compared to shoppers who purchased electronics on other days of the week. (Adobe, 2020)
• A 2020 report showed that 91% of shoppers have changed their shopping habits due to the pandemic, with 58% of them preferring to shop online. (The Patriot Ledger, 2020)
• The average amount people spent on Cyber Monday 2020 was $312, which was a 14% decrease from 2019. (The Washington Post, 2020)
•  On Cyber Monday 2021, usage of BNPL (Buy Now Pay Later) services saw an increase, with revenue up 21% YoY. (Adobe, 2021)
• Around 37% of male consumers planned to shop in stores on Cyber Monday 2021. (Icoinical, 2022)
• People aged 33 to 44 are most likely to shop during Cyber Week. (Icoinical, 2022)
• Nearly half of consumers (45%) sought one-day shipping for last-minute purchases during Cyber Monday 2019. (Adobe, 2021)

Cyber Monday VS. Black Friday Statistics

Cyber Monday and Black Friday go hand in hand for retailers, especially those who utilize an omnichannel approach, offering both online and in-store shopping experiences for shoppers. In years past, they have often been very close in terms of overall success and contribution to retailers’ revenue and YoY growth. If you are planning to participate in both of these retail events, some of the Black Friday and Cyber Monday stats you will want to consider include:

• On Cyber Monday, shoppers opted for curbside pickup for 17% of online orders, slightly down from 18%.
• On both Thanksgiving and Black Friday, curbside pickup constituted 13% of online orders, a decrease from the 21% seen the previous year for retailers offering this service.
• Online shoppers spent $9 billion on Black Friday in 2020, while Cyber Monday saw $10.8 billion in revenue. (Adobe, 2020)
• 58% of online Black Friday sales were made through a desktop. (Adobe, 2020)
• 108 million people reported they planned to shop on Black Friday 2021 in the U.S. (Statista, 2021)
• 62.8 million people reported that they planned to shop on Cyber Monday in 2021. (Statista, 2021)
• The total revenue for Black Friday 2020 was around $188 billion. (Adobe, 2020)
• In 2019, 83.3 million people shopped online on Cyber Monday (compared to 93.2 million shoppers on Black Friday). (Retail Dive, 2019)
• For Cyber Monday 2020, 30% of shoppers planned to shop Cyber Monday sales, higher than the 24% of shoppers planning to shop Black Friday sales. (BlackFriday.com, 2021)
• In 2019, Black Friday beat out Cyber Monday in overall sales, with B.F. bringing in 84.2 million shoppers, compared to Cyber Monday’s 21.8 million. (N.R.F. , 2019)
• Cyber Monday 2019 dominated eCommerce revenues with $9.4 billion, compared to Black Friday’s $7.4 billion. (Adobe, 2020)
• Cyber Monday is expected to see growth at a rate of 5.1% YoY and a record-breaking $11.2B in revenue. (Footwear News, 2022)
• Black Friday is expected to experience a low growth rate of 1.0% YoY and $9B in revenue. (Adobe, 2020)

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FAQs about our Cyber Monday Statistics

Is Cyber Monday successful?

Cyber Monday stands as one of the most successful shopping holidays, marking the pinnacle of online sales for the year. In 2022, this day raked in an estimated $11.3 billion in sales in the United States alone. Since its inception in 2005, Cyber Monday has gained immense popularity among Americans and has spread all over the world. 

What sells the most on Cyber Monday?

Retailers convert shoppers with substantial discounts, leading to increased sales across a wide range of categories, including toys, sporting goods, appliances, books, jewelry, electronics, and computers. The results of Cyber Monday serve as a valuable gauge for the overall economy, as consumers predominantly shop for discretionary items on this occasion.

What is the record of Cyber Monday?

Cyber Monday 2023 is projected to experience the most substantial growth throughout Cyber Week, with anticipated record-breaking sales of $13.7 billion. Last year in 2022, Salesforce data revealed that the worldwide online holiday sales throughout Cyber Week, encompassing Thanksgiving to Cyber Monday, soared to an impressive $281 billion, reflecting a 2% year-over-year increase.

How many people participated in Cyber Monday?

Over the Cyber 5 holiday period, more than 122.7 million consumers opted to shop in physical stores, marking a notable 17% rise from the 105 million shoppers in the previous year. According to a study conducted by Drive Research, 64% of US consumers expressed their intention to partake in Cyber Monday shopping in 2022, showcasing a substantial 42% increase from 2021.

Is Cyber Monday big?

Indeed, Cyber Monday is a very important occasion within the eCommerce and retail sector. It has evolved into one of the most lucrative days of the year for retailers, surpassing even the traditionally significant Black Friday. Retailers thrive on the buzz surrounding Cyber Monday, making it the busiest day of the entire holiday shopping season. This day instigates a remarkable upsurge in online shopping, resulting in increased sales volume and, consequently, higher revenue.

How long will Cyber Monday last?

Cyber Monday is officially a 24-hour event, starting at 12:00 a.m. on Monday and concluding at 11:59 p.m. the same day. Nevertheless, several online retailers have extended the concept with what they call a “Cyber Monday week,” and the period from Black Friday to Cyber Monday is frequently referred to as “Cyber weekend,” featuring increasingly substantial discounts as the sale advances. In addition, retailers may choose to extend their sales beyond Cyber Monday, often offering Cyber Week deals and holiday sales as part of the extended shopping period.

Should any retailer run both Black Friday and Cyber Monday?

Yes, participating in both Black Friday and Cyber Monday sales events can be very advantageous for retailers. Both occasions provide opportunities for retailers to boost sales and revenue, acquire and retain customers, clear out old inventory, enhance brand visibility, and gather valuable data and marketing insights. Traditionally, Black Friday primarily revolves around in-store shopping, whereas Cyber Monday is centered on online shopping. Consequently, retailers can reap the rewards by offering deals for both events, thus accommodating the diverse shopping preferences of consumers.

Turn the Cyber Monday Statistics into Growth

On this day alone, records have been broken, with both physical and online shopping activity being at an all-time high. Based on the statistics, it does not look like Cyber Monday will be slowing down anytime soon. Since then, retailers have seen an upward trend of overall revenue on both Black Friday and Cyber Monday. These statistics should not be taken lightly by retailers, as they give insights into the strategies that have worked in the past, as well as consumer behavior that can dictate how to do better in the future. 

It goes without saying, that this is a prime opportunity for retailers to use these data to optimize their strategy and drive conversions this Cyber Monday 2023. When it comes to growing as a retailer, we understand that taking statistics and applying them to your current and future marketing strategies can be challenging, so our team is ready to help you plan and prepare for Cyber Monday 2023. Book your free consultation today and learn more about how you can take full advantage of this holiday season.