Blog
Summer
Study: We Analyzed the Black Friday Email Marketing Strategy of 11 Leading Retailers
In 2023, Black Friday sales soared to approximately $9.8 billion—a significant 12.3% increase from the previous year. Notably, 75% of consumers chose to shop online, underscoring the shift toward digital engagement. This trend highlights a marked evolution from...
Building a 360° Christmas marketing strategy in retail
Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their...
Retail customer experience best practices in the post-COVID-19 era
Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep...
How Videos Can Improve Customer Experience in Retail
Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle. Before the...
Building a 360° Christmas marketing strategy in retail
Throughout the year, seasonal marketing campaigns can be a great way to engage your audience and achieve higher revenue for your products. There’s no time this rings more true than during the Christmas season. On average, retailers count on approximately 20% of their...
Retail customer experience best practices in the post-COVID-19 era
Providing an assistive customer journey and foretelling customer needs is a catalyst for exponential growth, as 89% of profitable companies say. To thrive in retail, you must continually improve customer touchpoints throughout the purchase journey to earn and keep...
How Videos Can Improve Customer Experience in Retail
Videos are an excellent tool for companies in the retail industry to improve their customer experience. There are plenty of video creation tools and devices to use, so even small retail stores can get their videos done in-house without much hassle. Before the...
