Blog
Summer
Study: We Analyzed the Black Friday Email Marketing Strategy of 11 Leading Retailers
In 2023, Black Friday sales soared to approximately $9.8 billion—a significant 12.3% increase from the previous year. Notably, 75% of consumers chose to shop online, underscoring the shift toward digital engagement. This trend highlights a marked evolution from...
Best Personalized Shopping Experiences in Retail
eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not meet the desired demands,...
IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top
We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about retail giants is our cup...
20 Brick and Mortar Marketing Strategies That (Actually) Work
The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously threatened but do not be...
Best Personalized Shopping Experiences in Retail
eCommerce and online shopping didn’t only change the fundamentals of retail, they also changed consumer behavior. Modern customers are evolved, informed, and have extremely high standards. Moreover, supply is abundant, so if a brand does not meet the desired demands,...
IKEA: The omnichannel strategy the Swedish furniture retailer used to reach the top
We have already talked about the value of case studies before, but we cannot stress enough how our readers can benefit from complete and detailed case studies. At ContactPigeon, we love writing about all-things-retail, and case studies about retail giants is our cup...
20 Brick and Mortar Marketing Strategies That (Actually) Work
The pandemic-infused, sudden growth of eCommerce brought intense and fierce competition to brick-and-mortar shops, with giants like Amazon accounting for nearly 20% of all retail purchases. Now this might seem like physical retail is seriously threatened but do not be...