Blog
Summer
Omnichannel Cart Abandonment Strategy: A 360° Guide for Retailers
With the rise in online shopping, cart abandonment poses a significant challenge for eCommerce retailers. On average, more than 70% of shoppers abandon their carts before completing a purchase. Implementing an omnichannel cart abandonment strategy enables...
The eCommerce KPIs List You Should Focus On 2024
Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we...
Strong Customer Authentication and eCommerce: How to (properly) prepare your business
Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online...
The Best Summer Marketing Campaigns for eCommerce [2025]
Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In fact, summer shoppers are 2–3x more likely to browse and shop on the go, from beach loungers to airport lounges, making...
The eCommerce KPIs List You Should Focus On 2024
Key performance indicators, or KPIs, are important for every eCommerce business. That’s because tracking KPIs, or a specific set of indicators, enables companies to measure the progress towards business goals and make effective strategic planning. In this post, we...
Strong Customer Authentication and eCommerce: How to (properly) prepare your business
Last year’s implementation of GDPR was not the end of changes in terms of EU regulations influencing the eCommerce landscape. The second Payment Services Directive or (PSD2) is a new EU directive that means changes in the customer verification process for online...
The Best Summer Marketing Campaigns for eCommerce [2025]
Nowadays, sunny summer days aren’t an obstacle for retail marketers. Shoppers constantly stay “plugged in”, even when relaxing poolside. In fact, summer shoppers are 2–3x more likely to browse and shop on the go, from beach loungers to airport lounges, making...


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