BFCM 2025

Welcome to the best Black Friday & Cyber Monday marketing hub for retailers

✅ Latest Studies & Statistics

✅ 10 free tools for retail executives

✅ Dozens of BFCM guides & resources

Latest BFCM Reports, Data & Studies

Unlocking Black Friday Success: Key insights from our BFCM webinar

Study: We analyzed the Black Friday email strategy of top 10 retailers

McKinsey’s BFCM Report

Deloitte’s BFCM Report

Gartner’s BFCM Report

NRF’s BFCM Report

the most impressive statistics

BFCM Statistics, Insights & Forecasts

Revenue projections indicate that Black Friday sales are expected to hit around $11 billion, representing a 12.3% increase compared to the $9.8 billion in 2023

Grab Inspiration: The Best Black Friday Campaigns of All Times

Omnichannel Black Friday Strategy Playbook.

BFCM guides to get prepared

Discover practical tips, strategies, and checklists to help you get ready for Black Friday &
Cyber Monday and make the most out of the season.

Unlocking Black Friday Success: Key insights from our BFCM webinar

Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the  […]

19 Black Friday Ecommerce Tips & Hacks to Skyrocket Your Sales

As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies […]

Black Friday eCommerce Wiki for retail professionals

Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, […]

150+ Black Friday Email Subject Lines that convert

Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from  […]

Top 5 Black Friday Marketing Automation Scenarios for Holiday Success

When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend. 

BFCM Tools & Templates

Powerful calculators, wizards, and tools specifically crafted for retail executives to
maximize BFCM success

BFCM Campaign Timeline Generator

Build detailed campaign timelines with milestones, deadlines, and deliverables for your entire BFCM strategy.

Measuring your BFCM Success

Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers

There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending […]