BFCM 2025
Welcome to the best Black Friday & Cyber Monday marketing hub for retailers
✅ Latest Studies & Statistics
✅ 10 free tools for retail executives
✅ Dozens of BFCM guides & resources
Latest BFCM Reports, Data & Studies
Omnichannel BFCM: Decrypting the Strategies of Top US Retailers [REPORT]
Study: We analyzed the Black Friday email strategy of top 10 retailers
McKinsey’s BFCM Report
Deloitte’s BFCM Report
Gartner’s BFCM Report
NRF’s BFCM Report
the most impressive statistics
BFCM Statistics, Insights & Forecasts
Revenue projections indicate that Black Friday sales are expected to hit around $11 billion, representing a 12.3% increase compared to the $9.8 billion in 2023
Grab Inspiration: The Best Black Friday Campaigns of All Times
Omnichannel Black Friday Strategy Playbook.
BFCM guides to get prepared
Discover practical tips, strategies, and checklists to help you get ready for Black Friday &
Cyber Monday and make the most out of the season.
Unlocking Black Friday Success: Key insights from our BFCM webinar
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the […]
19 Black Friday Ecommerce Tips & Hacks to Skyrocket Your Sales
As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies […]
Black Friday eCommerce Wiki for retail professionals
Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, […]
150+ Black Friday Email Subject Lines that convert
Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from […]
Top 5 Black Friday Marketing Automation Scenarios for Holiday Success
When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend.
BFCM Tools & Templates
Powerful calculators, wizards, and tools specifically crafted for retail executives to
maximize BFCM success
BFCM Campaign Timeline Generator
Build detailed campaign timelines with milestones, and deliverables for your entire BFCM strategy.
BFCM Page Inspector
A comprehensive audit for your BFCM page. Follow the steps to get your final conversion readiness score.
BFCM SMS Marketing Plan Builder
Enter your details below to generate a powerful SMS strategy for BFCM 2025.
BFCM Email Marketing Plan Generator
Enter your details below to generate a bespoke BFCM email strategy for 2025.
BFCM ROI Benchmark Calculator
Plan BFCM 2025 like a pro. Estimate revenue, gross profit, and ROMI versus Typical (P50) retail benchmarks. Includes channel-level projections for Email, Web Push, and SMS.
BFCM Push Notification Marketing Plan Builder
Generate a complete BFCM 2025 push notification plan (Web & Mobile) with timing, copy, segments, and export options.
Measuring your BFCM Success
Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending […]
The 26 most important retail KPIs every retailer should monitor
KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus on the factors that impact their [ … ]
FAQs about BFCM 2025
What exactly does the BFCM hub cover?
This hub brings together the latest studies, tools, forecasts and actionable guides to help retail executives plan and execute their Black Friday & Cyber Monday (BFCM) strategy.
Which channels does the platform support for BFCM campaigns?
ContactPigeon supports email, SMS/Viber/WhatsApp Marketing, push notifications, on-site retargeting/pop-ups, 2-way QR codes (offline ↔ online link), landing pages and chat.
How does ContactPigeon differentiate in supporting BFCM for retailers?
By combining a retail-tailored CDP + omnichannel engagement stack, built campaign recipes, drag-and-drop builders, retailer-specific features (eg. QR offline linking) and expert support for high-volume events like BFCM.
How can I get started with ContactPigeon for BFCM?
Schedule a free demo (or talk to your account rep) to map your current tech stack, define BFCM KPIs, choose the right modules, and embed templates/timeline tools from our hub. Use the hub’s resources to benchmark and prepare well in advance.
What kind of support does ContactPigeon provide during the BFCM season?
Every client gets access to a dedicated Customer Success Manager and priority support during BFCM. The team helps fine-tune campaign timing, deliverability, and automation logic — ensuring your performance scales smoothly, even during peak traffic surges.
Can ContactPigeon help measure the impact of BFCM campaigns across channels?
Yes. The platform provides unified analytics and real-time dashboards showing campaign performance by channel (email, SMS, push, etc.), conversion paths, and incremental revenue. Retailers can easily attribute sales and engagement to each BFCM touchpoint, online and in-store.
