Maximize your BFCM performance with ContactPigeon

Engage your customers with
personalized experiences across
email, SMS, and multiple channels,
driving impact throughout your
Black Friday campaigns.

Latest BFCM Reports, Data & Studies

Unlocking Black Friday Success: Key insights from our BFCM webinar

Study: We analyzed the Black Friday email strategy of top 10 retailers

McKinsey’s BFCM Report

Deloitte’s BFCM Report

Gartner’s BFCM Report

NRF’s BFCM Report

the most impressive statistic

BFCM Statistics, Insights & Forecasts

Revenue projections indicate that Black Friday sales are expected to hit around $11 billion, representing a 12.3% increase compared to the $9.8 billion in 2023

Grab Inspiration: The Best Black Friday Campaigns of All Times

Omnichannel Black Friday Strategy Playbook.

BFCM guides to get prepared

AI Shopping Assistants vs. Chatbots in retail

AI Shopping Assistants vs. Chatbots: What Retailers Should Know

With AI adoption accelerating and consumers demanding hyper-personalized, seamless omnichannel journeys, retail...

Conversational Commerce in Retail: What It Is and Why It Matters

Retail in 2025 is no longer about passive browsing or generic storefronts. It's now defined by real-time, personalized...
Packaged CDPs vs Composable CDPs

Packaged vs Composable CDPs: Which is the Best Decision for Scaling Retailers?

Retailers today are under increasing pressure to unify fragmented customer data, deliver personalized experiences at...

BFCM resouces per industry

BFCM Tools & Templates

Measuring your BFCM Success