BFCM 2025
Welcome to the best Black Friday & Cyber Monday marketing hub for retailers
✅ Latest Studies & Statistics
✅ 10 free tools for retail executives
✅ Dozens of BFCM guides & resources
Latest BFCM Reports, Data & Studies
Omnichannel BFCM: Decrypting the Strategies of Top US Retailers [REPORT]
Study: We analyzed the Black Friday email strategy of top 10 retailers
McKinsey’s BFCM Report
Deloitte’s BFCM Report
Gartner’s BFCM Report
NRF’s BFCM Report
the most impressive statistics
BFCM Statistics, Insights & Forecasts
Revenue projections indicate that Black Friday sales are expected to hit around $11 billion, representing a 12.3% increase compared to the $9.8 billion in 2023
Grab Inspiration: The Best Black Friday Campaigns of All Times
Omnichannel Black Friday Strategy Playbook.
BFCM guides to get prepared
Discover practical tips, strategies, and checklists to help you get ready for Black Friday &
Cyber Monday and make the most out of the season.
Unlocking Black Friday Success: Key insights from our BFCM webinar
Black Friday and Cyber Monday (BFCM) have long been the pinnacle of the holiday shopping season. Retailers and shoppers eagerly anticipate the […]
19 Black Friday Ecommerce Tips & Hacks to Skyrocket Your Sales
As Black Friday 2023 approaches, online businesses must hone their strategies to capitalize on this substantial shopping event. The essence lies […]
Black Friday eCommerce Wiki for retail professionals
Black Friday, the retail industry’s annual shopping extravaganza, is a crucial period for eCommerce success. For C-level executives, understanding the key terms, […]
150+ Black Friday Email Subject Lines that convert
Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from […]
Top 5 Black Friday Marketing Automation Scenarios for Holiday Success
When Black Friday rolls around, retailers have a lot to get excited about. According to a study last year, over 137 million Americans plan to shop over Thanksgiving weekend.
BFCM Tools & Templates
Powerful calculators, wizards, and tools specifically crafted for retail executives to
maximize BFCM success
BFCM Campaign Timeline Generator
Build detailed campaign timelines with milestones, and deliverables for your entire BFCM strategy.
BFCM Page Inspector
A comprehensive audit for your BFCM page. Follow the steps to get your final conversion readiness score.
BFCM SMS Marketing Plan Builder
Enter your details below to generate a powerful SMS strategy for BFCM 2025.
BFCM Email Marketing Plan Generator
Enter your details below to generate a bespoke BFCM email strategy for 2025.
Measuring your BFCM Success
Black Friday Checklist: A 52-Spot Last-Minute Audit for Retailers
There aren’t enough words to describe accurately the importance of Black Friday and Cyber Monday for retailers, and the last few years have proved it through and through. The fast-paced landscape of the retail and eCommerce industry is evolving day by day, and the challenges are never-ending […]
The 26 most important retail KPIs every retailer should monitor
KPIs, or key performance indicators, are a way for companies to track their progress toward a specified goal. As a retailer, recognizing retail trends and the most important KPIs to measure, allows eCommerce professionals to improve current strategies and helps focus on the factors that impact their [ … ]
