Maximize your BFCM performance with ContactPigeon
Engage your customers with
personalized experiences across
email, SMS, and multiple channels,
driving impact throughout your
Black Friday campaigns.

Latest BFCM Reports, Data & Studies
Unlocking Black Friday Success: Key insights from our BFCM webinar
Study: We analyzed the Black Friday email strategy of top 10 retailers
McKinsey’s BFCM Report
Deloitte’s BFCM Report
Gartner’s BFCM Report
NRF’s BFCM Report
the most impressive statistic
BFCM Statistics, Insights & Forecasts
Revenue projections indicate that Black Friday sales are expected to hit around $11 billion, representing a 12.3% increase compared to the $9.8 billion in 2023
Grab Inspiration: The Best Black Friday Campaigns of All Times
Omnichannel Black Friday Strategy Playbook.

BFCM guides to get prepared
Analyzing the Marketing Strategies Powering Bulgaria’s Retail
The Bulgarian retail landscape is undergoing a seismic transformation. As consumer expectations evolve and digital adoption...
The FMCG Growth Blueprint: Winning Strategies from Leading Grocery Retailers [Study]
This report analyzes the core growth strategies of six dominant grocery retailers, Aldi, Trader Joe’s, Lidl, Ocado, Walmart, and...
AI Commerce & Chatbots: The CMO’s Checklist for Transforming the Shopper Journey
What once began as casual digital window-shopping has evolved into a high-speed, hyper-personalized experience powered by...
Customer Experience Metrics & KPIs: Global Benchmarks for Growth
Customer loyalty, retention, and revenue growth all trace back to one critical foundation: measurable, high-impact customer...
Optimizing Email Campaigns with AI: Automation and Personalization
Email marketing has evolved far beyond its roots as a simple broadcast channel. In omnichannel retail, it now serves as a...
The Leroy Merlin Marketing Strategy: Analyzing the European Home Improvement Powerhouse
Leroy Merlin, a leading home improvement and gardening retailer based in France, has established itself as a major force across...
BFCM resouces per industry
Analyzing the Marketing Strategies Powering Bulgaria’s Retail
The Bulgarian retail landscape is undergoing a seismic transformation. As consumer expectations evolve and digital adoption...
The FMCG Growth Blueprint: Winning Strategies from Leading Grocery Retailers [Study]
This report analyzes the core growth strategies of six dominant grocery retailers, Aldi, Trader Joe’s, Lidl, Ocado, Walmart, and...
AI Commerce & Chatbots: The CMO’s Checklist for Transforming the Shopper Journey
What once began as casual digital window-shopping has evolved into a high-speed, hyper-personalized experience powered by...
Customer Experience Metrics & KPIs: Global Benchmarks for Growth
Customer loyalty, retention, and revenue growth all trace back to one critical foundation: measurable, high-impact customer...
Optimizing Email Campaigns with AI: Automation and Personalization
Email marketing has evolved far beyond its roots as a simple broadcast channel. In omnichannel retail, it now serves as a...
The Leroy Merlin Marketing Strategy: Analyzing the European Home Improvement Powerhouse
Leroy Merlin, a leading home improvement and gardening retailer based in France, has established itself as a major force across...
BFCM Tools & Templates
Analyzing the Marketing Strategies Powering Bulgaria’s Retail
The Bulgarian retail landscape is undergoing a seismic transformation. As consumer expectations evolve and digital adoption...
The FMCG Growth Blueprint: Winning Strategies from Leading Grocery Retailers [Study]
This report analyzes the core growth strategies of six dominant grocery retailers, Aldi, Trader Joe’s, Lidl, Ocado, Walmart, and...
AI Commerce & Chatbots: The CMO’s Checklist for Transforming the Shopper Journey
What once began as casual digital window-shopping has evolved into a high-speed, hyper-personalized experience powered by...
Customer Experience Metrics & KPIs: Global Benchmarks for Growth
Customer loyalty, retention, and revenue growth all trace back to one critical foundation: measurable, high-impact customer...
Optimizing Email Campaigns with AI: Automation and Personalization
Email marketing has evolved far beyond its roots as a simple broadcast channel. In omnichannel retail, it now serves as a...
The Leroy Merlin Marketing Strategy: Analyzing the European Home Improvement Powerhouse
Leroy Merlin, a leading home improvement and gardening retailer based in France, has established itself as a major force across...
Measuring your BFCM Success
Analyzing the Marketing Strategies Powering Bulgaria’s Retail
The Bulgarian retail landscape is undergoing a seismic transformation. As consumer expectations evolve and digital adoption...
The FMCG Growth Blueprint: Winning Strategies from Leading Grocery Retailers [Study]
This report analyzes the core growth strategies of six dominant grocery retailers, Aldi, Trader Joe’s, Lidl, Ocado, Walmart, and...
AI Commerce & Chatbots: The CMO’s Checklist for Transforming the Shopper Journey
What once began as casual digital window-shopping has evolved into a high-speed, hyper-personalized experience powered by...
Customer Experience Metrics & KPIs: Global Benchmarks for Growth
Customer loyalty, retention, and revenue growth all trace back to one critical foundation: measurable, high-impact customer...
Optimizing Email Campaigns with AI: Automation and Personalization
Email marketing has evolved far beyond its roots as a simple broadcast channel. In omnichannel retail, it now serves as a...
The Leroy Merlin Marketing Strategy: Analyzing the European Home Improvement Powerhouse
Leroy Merlin, a leading home improvement and gardening retailer based in France, has established itself as a major force across...

