58 Fairytale-ish Christmas Email Subject Lines for Holiday


The holiday season has arrived and children are listening for the jingling bells of Santa’s sleigh as Christmas is fast approaching, even being resticted at their homes due to the crisis. Storefronts and display windows may remain empty this year, due to the lockdowns, however brands and eCommerce marketers need to do their best to finetune their holiday marketing campaigns better than anytime before, in order to stay on the cutting edge. This is because Christmas still is the most profitable holiday for the eCommerce industry. During the 2017 holiday season, online sales hit a new record high of $108.2, a 14.7% increase year-on-year. According to Statista’s projections, 2021’s eCommerce holiday sales are expected to surpass $150 billion. So, as an eCommerce manager, how can you bring the Christmas spirit at home, help your customers forget the strange facts of 2020 and eventually increase your holiday sales? In this post, we’ll go over a few tips on holiday email marketing that will help you improve your Christmas email marketing campaign, including some creative ideas on how you can use happy Christmas email subject lines to boost your conversions this year. Ready, set, ho, ho, ho!

Why your business needs Email marketing at Christmas

Santa might receive wish lists, but how he executes his purchases is entirely up to how you reach out to him. To avoid him checking his list twice this Christmas season, capture his attention with your first channel of communication – email. In fact, email accounted for over 20% of online sales during the holiday period in 2017. Still, need convincing that email marketing holds the key to your online store’s success? Consider that in 2017 Shopify reported that over the weekend of Black Friday to Cyber Monday, November 24th to 26th, Shopify store owners generated over $1 billion in sales, collectively. This means that Shopify merchants were processing as much as $1,138,574 per minute in sales compared to the $555,716 per minute peak in 2016. Therefore, having a solid email marketing campaign is key to ensuring your products are wrapped and waiting under the Christmas tree this holiday.

How can you be sure that Santa does all of his shopping at your eCommerce store? Cookies and milk won’t be enough. Two key factors to a successful email campaign are great happy holiday email subject lines and automation.

happy holiday email subject lines - gift ideas

Blasting your email list with your holiday sale isn’t the solution to achieving results this Christmas. After all, what’s the use in sending emails if no one actually opens them? The majority of email recipients decide on whether to open an email purely based on the subject line, so, you need to personalize subject lines as much as possible. This is why a top priority for your holiday email campaign is to create an eye-catching and attention-grabbing holiday email subject. Let’s check out some holly-jolly happy holiday email subject lines to jingle-bell-rock out your Christmas email campaign!

58 fairytale-ish Christmas email subject lines for happy holiday

We did our best and we gathered 58 of the most successful holiday subject lines to help your email sales reach the sky (or Santa!). Depending on the type of Christmas email campaign you will adopt, you may grab some free inspiration from the following email Christmas subject lines:

Get a Headstart from your Black Friday/Cyber Monday email subject lines

Getting a jump start on filling Santa’s sleigh

Why it works: Promotes your brand’s Black Friday sales. Creates value, offers savings, free give ways/door busters draw customers to your site and also can create a FOMO-like atmosphere, which drives up sales.

  1. Okay, You Can Put Down the Drum Stick…Our Black Friday Sales Have Officially Started.
  2. Black Friday DOOR BUSTERS End Today! Don’t Miss Out! (include countdown clock)
  3. If You Open One Email This Black Friday…
  4. It’s Better to Give AND Receive: Get an Additional 10% Off all (your section of products) when You Shop Our Cyber Monday Sale!
  5. From Black Friday till White XMAS
  6. [Sales Alert] All of our Black Friday, Cyber Monday & XMAS offers

However, holiday email subject lines are just the start. You also need to be sure that once they open that eye-catching email, your customers will find relevant information that caters to them specifically.

Promotional email subject lines for Christmas:

A. Cheerful Christmas savings emails with discounts or freebies.

Why it works: Promotes sales and savings, and the more personalized, the more value. Holiday shoppers are looking for mind-blowing deals. Show them you have what they’re looking for.

  1. Save 15% with Promo Code: Christmas2020
  2. We’re Feeling Merry. Santa Gets Free Shipping on Christmas Orders!
  3. Our Gift to You, (Name). Happy Holidays! From, (Your Brand) (Thank you/Free Giveaway)
  4. Jingle, Jingle Our Christmas Sales Have Begun! Earlybirds Get Additional 10% Savings!
  5. We’ve Made Our List, Checked it Twice, (recipient name) Gets 30% Off Our Christmas Sales!
  6. Sign Up to receive 12 Days of Christmas Savings! (Offer daily specials with opt-in)
  7. 🚚 Free Santa Shipping till midnight!
  8. 🛷 Ho Ho Holiday sales are ON!
  9. 🎅🏻 [FREEBIE] XMAS stickers on each new order!
  10. ❄️ It’s snowing sales ❄️
  11. The best XMAS Sales storm you’ve seen
  12. 🎁 You were a good boy/girl indeed (ideal for segmented lists)

B. Spreading the holiday cheer with emails with gift proposals.

Why it works: Makes gift-giving easier. Offers savings and solutions/purchase suggestions.

  1. Don’t Forget to Stuff Their Stockings! Get 15% Off Site-Wide!
  2. T’was the Night Before Christmas…Shop Our Last Minute Gift Ideas!
  3. All She Wants for Christmas is (brand)
  4. From: Santa’s Helpers: Save 15% on (Toys, games, children’s gifts) at the Top of Kids’ Wish Lists!
  5. Still Looking for the Perfect Gift? Shop Our Holiday Guide For (Your Product)
  6. Here’s What is Missing from Under Your Christmas Tree…
  7. Countless 🎁
  8. 🎁 The best gifts, for the best people.
  9. For Him/Her 👨👧
  10. For your Santa 🎅🏻
  11. The best gifts for your XMAS tree 🎄

Are you ready to fill your stocking with exciting eCommerce marketing ideas for this Christmas season? Here’s how you can optimize your Christmas email marketing:

XMAS Party Invite email subject lines (RSVP):

  1. You are Invited! [XMAS Party]
  2. [RSVP] We’d love to have you 🙂
  3. An XMAS night to remember…
  4. Would you do us the honor?
  5. [INVITATION] What do you do on {date here}
  6. [PARTY ALERT] We can’t w8. U?
  7. 🎄 🎉 We will be there. U?
  8. 🎉🎄🍸😋 XX/X at YY:YY

Wishes/Thankful Christmas email subject lines:

  1. The most honest Thank You 💌
  2. T-H-A-N-K Y-O-U
  3. ❤️ We are on a crush with U
  4. It was all YOU
  5. Have an awesome New Year!🎇
  6. Happy 2021!
  7. From the depths of our hearts…
  8. Words are just not enough…
  9. Have a very Merry Christmas 🙂
  10. 🎄 🎇Merry Christmas! ❤️😁
  11. Best wishes to the Best people

Yearly Recap email subject lines:

  1. The best year of our lives
  2. What a year…
  3. It was A-M-A-Z-I-N-G
  4. X {metric here} in 365 days
  5. VERY proud 😁
  6. We couldn’t make it without you

Optimistic email subject lines:

  1. Better things are ahead of us
  2. 2021 will be better 😀
  3. You got stronger ❤️💪
  4. Look at You!❤️👏

Add some twinkle lights and optimize your Christmas email marketing campaign!

As we said above, holiday email subject lines are only one component of any successful Christmas email campaign. Marketing automation is also key as it moves you beyond mass emails to a system that allows you to segment, retarget, track, analyze, and make corrections. All you need to do is use your best Christmas subject lines, address your customer by name, recommend products they have either viewed or purchased in the past, anticipate upgrades for future shopping trips, and ho, ho, ho! A stellar automated marketing campaign with all wrapped up with a bow on top!


5 Christmas newsletter ideas you can send this Holiday (+bonus)

  1. Black Friday / Cyber Monday sales campaign [SALES]: Black Friday and Cyber Monday bring you massive traffic so don’t let this opportunity go away. Embed to your Black Friday campaign your XMAS offers or signature products to boost awareness and reach.
  2. Promotional Email [SALES]: The normal-traditional Christmas newsletter campaign you should definitely send at least 1 time/week, to promote your Xmas offers and gift proposals
  3. XMAS Party/Event RSVP [PR]: It’s Christmas! Why not host an event for your partners and customers? It’s the best time of the year to actually chill a lit bit and focus on building relationships, not (actively) selling.
  4. Wishes/Thankful [PR]: It’s always very sweet and human to express your feelings and this is really nice when it happens from brands as well. The humanization of a brand is one of the best forms of communication in relationship marketing and greatly strengthens the bonds between a brand and its customers. It’s free, it’s easy and 100% humane so don’t skip this type of XMAS email campaign this year.
  5. Yearly Recap email [PR]: They say that if you don’t look back to what you’ve achieved you don’t know what your progress is. So doing a yearly recap and communicate the most important milestones and memorable moments of the year is a great PR tactic which actually builds trust and authority to consumer’s mind. You always feel proud when you are supporting growing companies, right?

BONUS: Thirsty for more? You can discover more out of the box holiday newsletter ideas to grab some more inspiration, at this dedicated article of ours.

Stocking bonus: Marketing automation tips for your Christmas email campaign:

  • Add some cinnamon and spice to your regular cart abandonment emails with relevant Christmas copy. (Cart abandonment is a major driver of lost revenue for holiday sales)
  • Implement the Christmas subject lines in each email automation you set up.
  • Design festive Holiday-themed pop-ups to capture emails/promote your seasonal offers.
  • Use attention-grabbing holiday-themed, GIFs. Think pets. Videos of cats and dogs interacting with products are a major Christmas seller!
  • Use a festive holiday color palette for your email templates.
  • Add holiday emojis to your text to add some sparkles –> ? ? ? ? ? ? (check here for a more comprehensive emoji guide for the holidays!)

 Next Step: Discover more useful Holiday Marketing resources

T’was the night before Christmas: Wrapping up…

To make this Christmas the most wonderful time of the year for your eCommerce shop don’t leave out these creative Christmas marketing lines from your holiday email campaigns. In order to grow your sales, you need to have a solid Christmas email marketing strategy, and the success of that strategy relies greatly on implementing happy holiday email subject lines along with relevant, targeted and personalized content. Add marketing automation to your holiday wish list to trigger timely and effective emails to keep your customers engaged with your brand. T’is the season to shop and ContactPigeon combines behavior and eCommerce data in one easy-to-use eCommerce marketing automation platform to help e-shop managers evolve, grow their shops, and increase sales.


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ContactPigeon is the ultimate analytics and marketing automation platform. We provide a solution to every marketer's problem: How to send the right message, at the right time.
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