The online marketplace is also expected to be more competitive than ever in 2023. That’s why e-commerce store owners need to continuously explore new technologies and promotion tactics in order to create a competitive advantage against...
For the majority of online retailers, getting new visitors to sign up is a major hurdle. After investing a good portion of your marketing budget on Adwords to drive traffic to your eCommerce site, how much of that traffic do you retain? Industry...
For the majority of online retailers, keeping shoppers on their site and avoiding category browse abandonment is a significant challenge. Various types of abandonment can cost U.S. e-commerce merchants billions of dollars in sales every year...
When it comes to email marketing, consumers scroll, swipe, and click their way through hundreds, if not thousands, of messages each day. Consequently, the gap in capturing customer’s attention is narrowing considerably. Throw in a...
We are kicking off 2018 with a bang! This month, we are excited to introduce a whole new way to reach your website visitors: Push Notifications. This new channel allows growing eCommerce brands to “push” communications to target users...
2023 was an amazing year for eCommerce so far, and Shopify was at the head of the game. From artisanal soaps to furniture to electronics, retailers all over the world showcased their products and made a solid income via the eCommerce channel. We...
Valentine’s Day is just a month away. After Christmas, Valentine’s Day is our second favorite holiday of the year. After all, very few of us can resist those heart melting and gushingly sweet wishes exchanged on the holiday...
If you have launched an eCommerce store, then you should know that one important step towards success is to build traffic. (You can learn more about building website traffic in this interesting article). However, if you want your Shopify store to...
Most companies start planning their Christmas marketing strategy long before the actual holiday. That’s why it may seem like the Christmas season starts earlier and earlier every year! However, holiday marketing campaigns really go into full...
We are proud to introduce our latest integration: ContactPigeon for Shopify. When you connect your Shopify store to ContactPigeon, you have access to the full suite of platform features to power up your marketing game. Our marketing automation...
Everyone loves a surprise. That’s why we are offering 7 unconventional and super awesome holiday marketing ideas for eCommerce so you get prepared for your Holiday Marketing campaign and hopefully, put a smile on your customer’s face!...
2018 update: Our new Black Friday report 2018 is out! Read it here! Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. In 2016, consumers spent a total of $12B online over the Black Friday...
This year, 20% of Millennial shoppers won’t make a single holiday purchase in a brick-and-mortar store. Instead, they will likely continue escalating an unstoppable national trend toward e-buying by holiday shoppers. Dollars spent...
Every year, online and retail shopping records are broken during the period between Thanksgiving, Black Friday and Cyber Monday. Black Friday and Cyber Monday are the two biggest shopping days of the year. Ecommerce continues to be the favorite...
November is here, and that means it’s time to start thinking about the holidays, especially for retailers. It is the month for deals and savings, with Black Friday and Cyber Monday raking in huge amounts of revenue for retailers. In 2016, Cyber...
On Cyber Monday 2017, US retailers expect to haul in $3.81 billion in sales revenue. How much of that lands in your pocket depends in part on how well you prepare your Cyber Monday marketing plan. In this article, we collected some useful trends,...
Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from online and mobile purchases alone. For many retailers, such as...
Is your e-business ready to get spooky efficient? Every year there are many initiatives and promotions revolving around the celebration of Halloween. It is no longer just a matter of pumpkin carvings or ‘tricks or treats’ but also of a...
Coupon offers and specific deals are an excellent way to encourage people to buy your products or services. Not only can they encourage lead conversion, but they can also drive up customer retention and boost customer loyalty. Despite their...
Marketing automation is one of the most misunderstood terms in digital marketing nowadays. This is true even among the marketers. A common belief is that it’s an emulation of the old school marketing tactic of pre-scheduled email...