Blog
Summer
How to Use Zero and First-Party Data for Marketing Personalization in eCommerce
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged...
The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In...
Audience Segmentation Tools: What You Need to Know
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What...
3 On-site Retargeting Tactics to Grow Ecommerce Sales
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most precious business associate...
The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In...
Audience Segmentation Tools: What You Need to Know
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What...
3 On-site Retargeting Tactics to Grow Ecommerce Sales
The most common on-site retargeting practice is to capture visitors before they leave your eCommerce website in a subtle yet clever way. As discussed in our first onsite retargeting blog post, on-site retargeting is as valuable as your most precious business associate...
