Blog
Summer
How to Use Zero and First-Party Data for Marketing Personalization in eCommerce
Brand loyalty is hard to come by, even harder to maintain, but so easy to be destroyed. The ever-changing environment of marketing and eCommerce has had a long-lasting battle with accumulating data in lawful and non-intrusive ways, given the scandals that have emerged...
5 Key Ecommerce Metrics you Need to Track Daily
"Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is:...
How to Choose the Best Marketing Automation Platform for Your Startup
If you're running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software. Studies show that marketing automation can increase sales productivity by 14.5%, and on average, 74% of...
How to Write an Effective Automated Welcome Email for Ecommerce
Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince...
5 Key Ecommerce Metrics you Need to Track Daily
"Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein OK, maybe Einstein never said that (according to quoteinvestigator.com this quote belongs to the sociologist William Bruce Cameron) but, the bottom line is:...
How to Choose the Best Marketing Automation Platform for Your Startup
If you're running a startup and want your marketing efforts to be as effective as possible, you should take advantage of the power of marketing automation software. Studies show that marketing automation can increase sales productivity by 14.5%, and on average, 74% of...
How to Write an Effective Automated Welcome Email for Ecommerce
Visitors who browse your website and subscribe, they do it for a reason. They care about what you have to say and expect something from you. A welcome email campaign is the least you can do in order to introduce them to your brand, the products you offer and convince...