Blog
Summer
Direct Mail Marketing in Retail: Best Practices, Guide, and Mistakes to Avoid
Although email and SMS marketing campaigns make it easy to reach potential customers in a flash, there is still a benefit to including direct mail marketing as part of an omnichannel strategy. It’s an affordable way to reach potential customers in their homes and...
8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice
Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy. In short, it enables you to automate your marketing so you can shift your energy to more cerebral tasks and strategic thinking. It can be a...
5 Tips for a Successful Cart Abandonment Email
Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn't this what you really aim for,...
What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce
Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than...
8 Facts About Ecommerce Marketing Automation That Will Make You Think Twice
Marketing automation usually refers to a platform with associated tools and analytics to help develop a lead nurturing strategy. In short, it enables you to automate your marketing so you can shift your energy to more cerebral tasks and strategic thinking. It can be a...
5 Tips for a Successful Cart Abandonment Email
Cart abandonment might be the Boogeyman that every e-shop is scared of but, what is it, though? When potential customers visit your site and show interest in multiple products, eventually they will add some of them to their basket. Isn't this what you really aim for,...
What Exactly Is Email Marketing Lifecycle? A Practical Guide for E-Commerce
Engaging customers is a critical part of boosting sales. Smart marketing strategies are starting to emphasize more and more on the email marketing lifecycle, because it is usually far easier and more cost-effective to get repeat business from existing customers than...