Blog
Summer
Creating the Best Abandoned Cart Email for Your Retail Venture
All eCommerce retailers experience customers abandoning their carts before completing a transaction. It’s common for shoppers to change their minds midway through the checkout process. Although abandoned carts are frequent, they’re also costly for businesses. Many...
How Ecommerce Can Use Predictive Analytics for Email Marketing
If you run an eCommerce business, you can't overlook the power of email marketing. After all, studies have shown that email is 40 times more effective than social media for acquiring new customers. Also, 72% of the consumers surveyed would rather receive promotional...
The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In...
Audience Segmentation Tools: What You Need to Know
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What...
How Ecommerce Can Use Predictive Analytics for Email Marketing
If you run an eCommerce business, you can't overlook the power of email marketing. After all, studies have shown that email is 40 times more effective than social media for acquiring new customers. Also, 72% of the consumers surveyed would rather receive promotional...
The Starter Guide to Ecommerce Marketing Campaign Automation: It’s All About Conversions
2019 Update: We released a detailed eCommerce Marketing Automation guide. You can read it here. In a recent article, we discussed the rising role of marketing campaign automation in e-commerce marketing due to the tremendous benefits it has on e-commerce sales. In...
Audience Segmentation Tools: What You Need to Know
With increased competition in eCommerce, one way you can get a leg up on your competitors is through the use of audience segmentation tools. Audience segmentation is a simple marketing process that every company must use to reach their customers more effectively. What...