Blog
Summer
10 BFCM Campaign Ideas Retailers Should Test in 2026
BFCM campaign ideas are easy to find. What is harder in 2026 is building a BFCM campaign strategy that connects the right tactics with the right customers, using AI, loyalty, customer value, and behavioral signals to guide each interaction. By November, shoppers will...
Retail Martech Consolidation: How AI Agents Cut Vendor Dependence
A retail marketing team's stack didn't get this complicated by accident, but one point solution at a time. A segmentation tool was bought to solve a targeting problem, a personalization engine layered on top when the first tool couldn't handle product recommendations;...
Pop Mart Marketing Strategy: How the Chinese Retailer Dominated Designer Toys
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...
Where AI Agents Pay Off First: The Case for Sequencing CX Before Operations
Every retail leadership team runs into the same budget meeting eventually. Support wants funding for its next AI agent. So does the warehouse. Both are chasing AI agent ROI in retail out of the same finite pool of money, and only one of them is going to show results...
Retail Martech Consolidation: How AI Agents Cut Vendor Dependence
A retail marketing team's stack didn't get this complicated by accident, but one point solution at a time. A segmentation tool was bought to solve a targeting problem, a personalization engine layered on top when the first tool couldn't handle product recommendations;...
Pop Mart Marketing Strategy: How the Chinese Retailer Dominated Designer Toys
Every commercial team eventually meets the same problem in some form. Something works. A product, a campaign, a partnership, a moment of attention nobody engineered, and the traffic arrives faster than the systems built to hold it. Six months later, the traffic is...
Where AI Agents Pay Off First: The Case for Sequencing CX Before Operations
Every retail leadership team runs into the same budget meeting eventually. Support wants funding for its next AI agent. So does the warehouse. Both are chasing AI agent ROI in retail out of the same finite pool of money, and only one of them is going to show results...