Blog
Summer
Retail Martech Consolidation: How AI Agents Cut Vendor Dependence
A retail marketing team's stack didn't get this complicated by accident, but one point solution at a time. A segmentation tool was bought to solve a targeting problem, a personalization engine layered on top when the first tool couldn't handle product recommendations;...
Decision Fatigue in eCommerce: Why Consumers Are Turning to AI Agents and Delegated Commerce
Online shopping was supposed to improve the customer experience and make buying easier. For most of the last decade, the industry's answer to "how do we sell more" was "give shoppers more": more products, more filters, more reviews, more promotions, more ways to pay,...
Measuring AI in Retail: From Chat Metrics to Business Intelligence
AI has moved from experimentation into everyday retail operations, making measuring AI in retail a more important priority for marketing and ecommerce teams. AI now answers product questions, guides discovery, supports customers through AI agents, recommends products,...
The Retail AI Stack: Why Next-Gen CDPs Are the Foundation for Autonomous Commerce
Retailers collect customer signals across every part of the retail customer journey, from product views and purchases to loyalty activity and in-store interactions. Yet these signals often sit in different systems, making it difficult for AI to understand the full...
Decision Fatigue in eCommerce: Why Consumers Are Turning to AI Agents and Delegated Commerce
Online shopping was supposed to improve the customer experience and make buying easier. For most of the last decade, the industry's answer to "how do we sell more" was "give shoppers more": more products, more filters, more reviews, more promotions, more ways to pay,...
Measuring AI in Retail: From Chat Metrics to Business Intelligence
AI has moved from experimentation into everyday retail operations, making measuring AI in retail a more important priority for marketing and ecommerce teams. AI now answers product questions, guides discovery, supports customers through AI agents, recommends products,...
The Retail AI Stack: Why Next-Gen CDPs Are the Foundation for Autonomous Commerce
Retailers collect customer signals across every part of the retail customer journey, from product views and purchases to loyalty activity and in-store interactions. Yet these signals often sit in different systems, making it difficult for AI to understand the full...