Blog
Summer
Achieving Retail Excellence in the Balkans: 50 Do’s & Don’ts for Retail Executives
Retail in the Balkans is experiencing an unprecedented boom, with eCommerce growing at 20% year-over-year, more than double the EU average of 8%. But beneath these impressive numbers lies one of the most complex and fragmented retail landscapes in Europe. The Balkan...
20 Best Omnichannel Retailers and What You Can Learn From Them
Whether you’re looking at in-person customers who did research online before they came into the store or online customers who are shopping after receiving an SMS message about a sale, there’s a good chance that you already deal with omnichannel customer engagement....
The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty...
Phygital Retail: What It Is and What You Need to Know
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such as trying on the...
20 Best Omnichannel Retailers and What You Can Learn From Them
Whether you’re looking at in-person customers who did research online before they came into the store or online customers who are shopping after receiving an SMS message about a sale, there’s a good chance that you already deal with omnichannel customer engagement....
The Body Shop Marketing Strategy: Disrupting the Beauty Industry Since 1976
The Body Shop International Limited is a British beauty brand specializing in cosmetics, skincare, and perfumeries, founded in 1976 by Dame Anita Roddick in Brighton, UK. Since then, The Body Shop marketing strategy hasn’t stopped challenging the world of the beauty...
Phygital Retail: What It Is and What You Need to Know
Although eCommerce is still strong, accounting for 21% of all retail sales in 2022, today’s shopper seeks an omnichannel experience. Many customers love the convenience of online shopping but also want the perks of an in-person experience, such as trying on the...